Skip to the main content.

SERVICES

Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing

Content Marketing
- Content Planning
- Content Development
- Content Programs

 

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization

Sales Enablement
- Sales Enablement Strategy
- ABM Strategy
- Thought Leadership Content

Website Services
- Website Strategy
- Technical Web Content
- Corporate Web Pages

Smart Marketing Blog

Subscribe for the Latest Updates

Q&A from 2024 State of Marketing to Engineers Webinar

5 min read

New Q&A from the 2024 State of Marketing to Engineers Webinar

The 2024 State of Marketing to Engineers research report, jointly produced by GlobalSpec  and TREW Marketing, arrived with a bang. To dive deeper into the findings, we hosted a live webinar, attracting 790 marketing, sales, and engineering...

Read More
2024 State of Marketing to Engineers: The Quest for Technical Solutions and the Influence of AI

1 min read

2024 State of Marketing to Engineers: The Quest for Technical Solutions and the Influence of AI

In partnership with GlobalSpec, we are excited to announce the release of our seventh annual State of Marketing to Engineers Research Report. Our...

Read More
Q&A from 2023 Decoding European Engineer Preferences Webinar

4 min read

Q&A from 2023 Decoding European Engineer Preferences Webinar

Recently, Elektor and TREW Marketing released the 2023 Decoding Engineer Preferences research report based on a survey of over 1,200 engineers and...

Read More
The Power of Voice of Customer (VOC) Insights for Engineering Companies

3 min read

The Power of Voice of Customer (VOC) Insights for Engineering Companies

Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...

Read More
5 Ways To Effectively Reach Engineers And Technical Audiences

4 min read

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical buyer, then you've probably heard some variant of "My...

Read More
2024 Industrial Marketing Summit Announced

1 min read

2024 Industrial Marketing Summit Announced

We're excited share our partnership with fellow industrial marketing leaders Gorilla 76 and CADENAS PARTsolutions to host the 2024 Industrial...

Read More
Generative AI Gone Wrong For B2B Content Development

3 min read

Generative AI Gone Wrong For B2B Content Development

Generative AI has the potential to revolutionize technical B2B content development, allowing businesses to produce high-quality content faster and...

Read More
How to Create an AI Policy for Your Engineering Company

4 min read

How to Create an AI Policy for Your Engineering Company

AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your...

Read More
3 Ways to Improve B2B Content Writing Skills

4 min read

3 Ways to Improve B2B Content Writing Skills

When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert...

Read More
How to Hire a Technical Marketing Manager

8 min read

How to Hire a Technical Marketing Manager

Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also...

Read More
5 Actionable Ways to Position Yourself as a Thought Leader

8 min read

5 Actionable Ways to Position Yourself as a Thought Leader

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking opportunities, partnerships, authority, prestige, and...

Read More
4 Questions to Ask to Define Your Brand Differentiators

5 min read

4 Questions to Ask to Define Your Brand Differentiators

Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...

Read More
A Guided Framework to Develop Strong Brand Positioning

9 min read

A Guided Framework to Develop Strong Brand Positioning

Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...

Read More
How to Create a Corporate Pitch Deck for Engineering Companies

5 min read

How to Create a Corporate Pitch Deck for Engineering Companies

You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...

Read More
Preparing for GA4: The Next Generation of Analytics

4 min read

Preparing for GA4: The Next Generation of Analytics

Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one tool used to track website performance, is set to...

Read More
Content IS King: How to Write a Technical White Paper for Engineers

6 min read

Content IS King: How to Write a Technical White Paper for Engineers

For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a...

Read More
How to Create B2B Buyer Personas for Technical Companies

4 min read

How to Create B2B Buyer Personas for Technical Companies

Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...

Read More
6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

3 min read

6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales,...

Read More
5 Marketing Tips for Crafting a Successful Product Launch Plan

3 min read

5 Marketing Tips for Crafting a Successful Product Launch Plan

Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing...

Read More
10 Activities to Include in Your B2B Content Marketing Strategy

5 min read

10 Activities to Include in Your B2B Content Marketing Strategy

Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and frustration. Creating a B2B marketing plan that...

Read More
6 Essential Components to Developing an Engineering Marketing Plan

5 min read

6 Essential Components to Developing an Engineering Marketing Plan

Marketing can seem daunting these days, especially with the explosion of media channels, generative AI tools, and ever-changing Google algorithms. By...

Read More
Q&A from 2023 State of Marketing To Engineers Webinar

10 min read

Q&A from 2023 State of Marketing To Engineers Webinar

Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research report. As always, we hosted a live webinar to...

Read More
Four Resources You Need to Create a Data-Driven Marketing Plan

5 min read

Four Resources You Need to Create a Data-Driven Marketing Plan

We live in an era characterized by endless information, data, and analytics. Marketers often have access to advertising or CRM database metrics that...

Read More
2023 State of Marketing to Engineers: Influencing the Technical Sale

1 min read

2023 State of Marketing to Engineers: Influencing the Technical Sale

Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers Research Report. We designed this report to help...

Read More
TREW in Review: Looking Back on 2022

6 min read

TREW in Review: Looking Back on 2022

Through the years, I've always looked forward to Christmas card letters. The ones that allow you to connect with the lives and stories from distant...

Read More
Is Your Marketing Tech Stack Ready to Scale with Your Business

2 min read

Is Your Marketing Tech Stack Ready to Scale With Your Business?

What will your marketing team look like six months from now? A year from now? How many people will you add? What new tools, systems, and data will...

Read More
5 Content Strategies for Maximizing the ROI of Your Hosted Event

3 min read

5 Content Strategies for Maximizing the ROI of Your Hosted Event

Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing presentation tech, choosing speakers, and event...

Read More
The Most Overlooked Competitive Advantage: Company Culture

3 min read

The Most Overlooked Competitive Advantage: Company Culture

Company culture is a hot topic these days especially around recruiting and retaining top talent. But it’s always been at the center of...

Read More
Trending Topics for Technical Audiences at Content Marketing World 2022

3 min read

Trending Topics for Technical Audiences at Content Marketing World 2022

Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...

Read More
3 Partner Co-Marketing Tips for your B2B Growth Strategy

3 min read

3 Partner Co-Marketing Tips for your B2B Growth Strategy

If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...

Read More
What to Include on Your Marketing Scorecard

3 min read

What to Include on Your Marketing Scorecard

Measurement should be baked into your marketing plan from the start – determining how you’ll measure the success of your activities is as important...

Read More
The Engineer's Guide to Writing and Promoting a Case Study

4 min read

The Engineer’s Guide to Writing and Promoting a Case Study

Case studies are the holy grail of content.

Read More
How to Create a Product Positioning Statement

3 min read

How to Create a Product Positioning Statement

You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to...

Read More
A TREW Perspective on Independence

6 min read

A TREW Perspective on Independence

What comes to mind when you think about the meaning of independence? For TREW, it's the freedom to work from wherever, and to a degree whenever....

Read More
From Sales to Success: How Surveying Your Team Can Drive Marketing ROI

3 min read

From Sales to Success: How Surveying Your Team Can Drive Marketing ROI

Your sales team is a valuable resource when it comes to marketing planning, content planning, and voice of the customer throughout the year....

Read More
Managing the Risks and Rewards of Newsjacking

3 min read

Managing the Risks and Rewards of Newsjacking

In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...

Read More
How to Add Surveys to Your B2B Marketing Strategy

4 min read

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...

Read More
How to Give Constructive Feedback to a Technical Content Writer

3 min read

How to Give Constructive Feedback to a Technical Content Writer

Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s resume. Yet, you might find yourself in the...

Read More
Family-Friendly Culture Benefits Employees

4 min read

Family-Friendly Culture Benefits Employees

Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a spotlight on families and hear from our team...

Read More
10 Keys to Success as a Technical Marketing Manager

5 min read

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...

Read More

4 min read

Content Types That Guide Engineers Throughout Their Buyer’s Journey

Engineers are savvy buyers, investing significant time to research multiple companies and solutions ahead of making a purchasing decision. With a...

Read More
The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED

4 min read

The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED

Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...

Read More
How to Write an Email Series to Nurture Technical Audiences

5 min read

How to Write an Email Series to Nurture Technical Audiences

Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...

Read More
Creating a Culture of Connection within Remote Working Teams

3 min read

Creating a Culture of Connection within Remote Working Teams

While most companies were suddenly forced to experiment with remote work in recent years, we were fortunate to continue business as usual, having...

Read More
Don't Overcomplicate Thought Leadership

4 min read

Don't Overcomplicate Thought Leadership

There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...

Read More
3 Prerequisites to a Successful ABM Campaign for Engineering Companies

3 min read

3 Prerequisites to a Successful ABM Campaign for Engineering Companies

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed on traditional marketing tactics combined with...

Read More
7 Steps for Effective Web Content Development

4 min read

7 Steps for Effective Web Content Development

Web writing is unique compared to writing other types of technical marketing content such as white papers, case studies, or even blog posts. Instead...

Read More
Stop, Collaborate, and Listen: Harness Voices of Customers

3 min read

Stop, Collaborate, and Listen: Harness Voices of Customers

One of the most interesting phenomena we encounter with our clients is the realization that what their customers value most about their products or...

Read More
7 Resources for Writing Trustworthy Technical Content without an SME

5 min read

7 Resources for Writing Trustworthy Technical Content without an SME

As a technical writer, you are likely intimately familiar with the task of writing about a topic where you have no formal education or real-world...

Read More
Why Engineering Leadership Should Care About Their LinkedIn Presence

3 min read

Why Engineering Leadership Should Care About Their LinkedIn Presence

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in...

Read More
Captivate an Engineering Audience With a Powerful Spokesperson

3 min read

Captivate an Engineering Audience With a Powerful Spokesperson

For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...

Read More

4 min read

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is growing at a compound average growth rate of 20%" with...

Read More
Top 7 Topics for Sales + Marketing Alignment Sessions

3 min read

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money. This popular colloquialism becomes painfully obvious to business leaders who gather their sales and marketing teams for alignment...

Read More

3 min read

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If you are unsure how to launch a survey program or need...

Read More
How to Optimize Your B2B YouTube Channel

4 min read

How to Optimize Your B2B YouTube Channel

After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if you're not promoting and...

Read More

5 min read

A Great Video Starts with a Great Script

Based on our , the need for video in B2B marketing to engage with your audience is clear. As a result,...

Read More
Lee Chapman Named as TREW Marketing President

1 min read

Lee Chapman Named as TREW Marketing President

Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the...

Read More
Choosing the Right B2B Marketing Team Structure: A Cost-Benefit Analysis

6 min read

Choosing the Right B2B Marketing Team Structure: A Cost-Benefit Analysis

The way you structure your B2B marketing team is a crucial decision that can greatly impact the success of your engineering company.

Read More
5 Signs It's Time to Invest in B2B Marketing Automation

3 min read

5 Signs It's Time to Invest in B2B Marketing Automation

As a B2B company, you've probably heard about marketing automation. In order to determine if you should make the investment, we should clear up what...

Read More
TREW Marketing CEO, Wendy Covey, Named ATX Woman to Watch

1 min read

TREW Marketing CEO, Wendy Covey, Named ATX Woman to Watch

Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in their May 2020 issue. A staple in the engineering...

Read More
6 Considerations for Rebranding Due to a B2B Merger or Acquisition

8 min read

6 Considerations for Rebranding Due to a B2B Merger or Acquisition

Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...

Read More
7 Tips for the One-Person Marketing Team

5 min read

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When you’re responsible for all the marketing tasks for a...

Read More
8 Best Practices for an Effective B2B Email Marketing Strategy

7 min read

8 Best Practices for an Effective B2B Email Marketing Strategy

Email marketing has been in use since the late 1970s, and email as a communication form is actually close to 50 years old. Over time, the use of...

Read More
Case Study vs. White Paper: What's the Difference

3 min read

Case Study vs. White Paper: What’s the Difference?

Creating high quality, helpful content at a regular cadence is key to generating inbound leads for your technical business. Case studies and white...

Read More
The Essential B2B Marketing Planning Checklist for Engineering Success

1 min read

The Essential B2B Marketing Planning Checklist for Engineering Success

Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a...

Read More
Are you ready for a marketing plan?

2 min read

Are You Ready for a Marketing Plan? 4 Key Questions to Consider

A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics, budget, and expected results. A good marketing...

Read More
Why You Need a Technical Writer on Your B2B Marketing Team

3 min read

Why You Need a Technical Writer on Your B2B Marketing Team

You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers...

Read More
Attract Engineering Prospects with CAD Content Marketing

3 min read

Attract Engineering Prospects with CAD Content Marketing

Having diverse content types to attract and engage your personas through their buyer’s journey is key to the success of any content marketing program...

Read More
Stop Cold Calling, Start Lead Scoring

2 min read

Stop Cold Calling, Start Lead Scoring

The process of cold calling is one that has been dreaded by both marketers and potential customers for years.Thankfully, this practice is becoming...

Read More
5 Steps to Engineering a Successful Website Redesign Strategy

5 min read

5 Steps to Engineering a Successful Website Redesign Strategy

We like to say that developing your website redesign strategy is like architecting a blueprint before you build a house. You need to fully understand...

Read More
Strategy to Execution: Best Practices for B2B Social Media Marketing

3 min read

Strategy to Execution: Best Practices for B2B Social Media Marketing

From blog posts to case studies, B2B social media marketing is an easy and strategic method to promoting your content. However, to successfully...

Read More
The Rising Significance of PR for B2B Engineering Firms

4 min read

The Rising Significance of PR for B2B Engineering Firms

Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....

Read More
4 Elements of a Cohesive Visual Brand Identity

4 min read

4 Elements of a Cohesive Visual Brand Identity

Your brand identity says a lot about your company. It can tell people your name. It can help to convey your company’s values. It can even illustrate...

Read More
10 Questions to Ask When Creating a B2B Sales Enablement Strategy

2 min read

10 Questions to Ask When Creating a B2B Sales Enablement Strategy

Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most...

Read More
11 Questions to Ask When Selecting a Marketing Agency For Engineers

2 min read

11 Questions to Ask When Selecting a Marketing Agency For Engineers

Seeking out a marketing partner that focuses on creating successful campaigns to engineering audiences can be a daunting task. If you’ve never worked...

Read More
How to Build a Workflow Automation Using HubSpot

5 min read

How to Build a Workflow Automation Using HubSpot

Workflow automation is an essential feature of marketing automation that can be intimidating to implement. However, with careful planning and...

Read More
A Complete Guide to GDPR Compliance for Engineering Companies

4 min read

A Complete Guide to GDPR Compliance for Engineering Companies

Since its introduction in 2018, GDPR has had a significant impact on how companies collect and use personal data of European Union (EU) citizens. It...

Read More
Screen Shot 2017-11-27 at 4.16.42 PM.png

2 min read

Content types: Demo videos vs. webinars

Demo videos and webinars are both types of B2B video content, and there can be some crossover between the two. However, they are not interchangeable,...

Read More
How to Craft an Engaging Email Newsletter and Measure Success

6 min read

How to Craft an Engaging Email Newsletter and Measure Success

Staying top-of-mind with prospects and customers is a challenge all engineering companies face. Email newsletters are a great way to maintain a...

Read More