3 min read
Morgan Norris: 5/5/26, 10:30 AM
There’s something every marketer wants right now, and it’s this: top search results, and to be the sources informing AI.
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7 min read
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Wendy Covey: 4/15/26, 10:00 AM
The way engineers research, evaluate, and make decisions continues to evolve; though, not always in the ways marketers expect. In our 2026 State of...
3 min read
Kasey Tyring: 4/6/26, 12:15 AM
Marketing to engineers and buyers with long, complicated sales cycles requires strategic planning. Events can provide vast resources to help educate...
6 min read
Kasey Tyring: 3/31/26, 2:45 PM
Marketing to buyers with long, complicated sales cycles requires strategic planning. Research data helps fuel this planning, informing marketers on...
10 min read
Morgan Norris: 8/12/25, 10:00 AM
Technical B2B companies in manufacturing, robotics, aerospace, and semiconductors thrive on trust and expertise. A thought leadership campaign –...
6 min read
Morgan Norris: 7/29/25, 10:00 AM
The lines between corporate and personal branding are becoming increasingly blurred. For engineering companies and other technical industries,...
3 min read
Morgan Norris: 6/10/25, 10:00 AM
When it comes to brand marketing for technical B2B companies, news releases remain one of the most powerful tools in your PR arsenal. But let’s be...
12 min read
Wendy Covey: 3/27/25, 6:49 AM
The 2025 State of Marketing to Engineers report, created in partnership between TREW Marketing and GlobalSpec in collaboration with Elektor...
1 min read
Morgan Norris: 3/4/25, 11:10 AM
For the most current research, visit: https://www.trewmarketing.com/state-of-marketing-to-engineers-research-report In partnership with GlobalSpec,...
2 min read
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Lee Chapman: 2/4/25, 10:00 AM
The marketing world is evolving rapidly, with AI at the center of change. Since ChatGPT’s launch two years ago, our approach to inbound marketing has...
9 min read
Kara Moon: 9/18/24, 10:00 AM
HubSpot's CRM and marketing platform is a powerhouse for engineering companies, but sometimes you need that extra something to truly optimize your...
8 min read
Kasey Tyring: 7/23/24, 10:00 AM
The marketing landscape has changed dramatically in recent years. In the past, marketers could rely on organic search to drive website traffic and...
4 min read
Erin Moore: 7/9/24, 10:00 AM
Every marketing dollar counts. Attracting qualified leads who understand your complex solutions requires a strategic approach. But with a multitude...
4 min read
Kara Moon: 6/25/24, 10:00 AM
If you’re like most companies, your website has seen a significant drop in traffic in the past couple years. You used to get a steady stream of...
4 min read
Kara Moon: 6/11/24, 10:00 AM
Imagine this: you have a powerful engine under the hood of your car (Salesforce), but the dashboard (your marketing automation platform) is clunky...
1 min read
Lee Chapman: 6/4/24, 9:30 AM
The Industrial Marketing Summit will be back in 2025! Taking place in Austin, Texas, February 26-28, 2025 at the AT&T Executive Conference Center.
5 min read
Jennifer Dawkins: 5/23/24, 10:00 AM
There are just a few weeks left in the quarter and your marketing KPIs are not what you hoped. Website traffic? Stagnant. Lead generation? Crickets....
4 min read
Jennifer Dawkins: 4/30/24, 10:00 AM
Until recently, we’ve been living in this wonderful marketing world of SEO magic, where you carefully tend to one primary marketing channel (your...
3 min read
Kara Moon: 4/2/24, 10:00 AM
When it comes to creating a good content marketing strategy, there’s no better place to start than a content audit.
5 min read
Wendy Covey: 2/14/24, 1:10 PM
The 2024 State of Marketing to Engineers research report, jointly produced by GlobalSpec and TREW Marketing, arrived with a bang. To dive deeper...
1 min read
Morgan Norris: 2/6/24, 10:00 AM
In partnership with GlobalSpec, we are excited to announce the release of our seventh annual State of Marketing to Engineers Research Report. Our...
4 min read
Wendy Covey: 11/14/23, 8:30 AM
Recently, Elektor and TREW Marketing released the 2023 Decoding Engineer Preferences research report based on a survey of over 1,200 engineers and...
3 min read
Morgan Norris: 9/13/23, 1:52 PM
Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...
4 min read
Wendy Covey: 9/5/23, 10:30 AM
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer, then you've probably heard some variant of "My...
1 min read
Lee Chapman: 8/8/23, 10:00 AM
We're excited share our partnership with fellow industrial marketing leaders Gorilla 76 and CADENAS PARTsolutions to host the 2024 Industrial...
3 min read
Morgan Norris: 7/25/23, 10:00 AM
Generative AI has the potential to revolutionize technical B2B content development, allowing businesses to produce high-quality content faster and...
4 min read
Morgan Norris: 5/24/23, 9:30 AM
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your...
4 min read
Morgan Norris: 4/17/23, 1:57 PM
When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert...
8 min read
Morgan Norris: 4/7/23, 5:41 PM
Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also...
8 min read
Julia Holliday: 4/7/23, 2:23 PM
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking opportunities, partnerships, authority, prestige, and...
5 min read
Morgan Norris: 4/6/23, 3:35 PM
Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...
9 min read
Morgan Norris: 4/6/23, 11:43 AM
Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...
5 min read
Morgan Norris: 4/5/23, 2:39 PM
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...
4 min read
Kasey Tyring: 3/21/23, 10:00 AM
Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one tool used to track website performance, is set to...
6 min read
Morgan Norris: 3/14/23, 10:28 AM
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a...
4 min read
Morgan Norris: 3/7/23, 8:57 AM
Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...
3 min read
Wendy Covey: 3/1/23, 7:03 PM
Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales,...
3 min read
Lee Chapman: 2/21/23, 10:07 AM
Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing...
5 min read
Lee Chapman: 2/14/23, 10:20 AM
Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and frustration. Creating a B2B marketing plan that...
5 min read
Lee Chapman: 1/31/23, 10:01 AM
Marketing can seem daunting these days, especially with the explosion of media channels, generative AI tools, and ever-changing Google algorithms. By...
10 min read
Wendy Covey: 1/24/23, 10:00 AM
Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research report. As always, we hosted a live webinar to...
5 min read
Wendy Covey: 1/17/23, 10:41 AM
We live in an era characterized by endless information, data, and analytics. Marketers often have access to advertising or CRM database metrics that...
1 min read
Morgan Norris: 1/10/23, 12:36 PM
Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers Research Report. We designed this report to help...
6 min read
Kara Moon: 12/13/22, 10:00 AM
Through the years, I've always looked forward to Christmas card letters. The ones that allow you to connect with the lives and stories from distant...
2 min read
Erin Moore: 11/8/22, 10:00 AM
What will your marketing team look like six months from now? A year from now? How many people will you add? What new tools, systems, and data will...
3 min read
Hannah Schulze: 10/26/22, 10:00 AM
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing presentation tech, choosing speakers, and event...
3 min read
Lee Chapman: 10/12/22, 10:01 AM
Company culture is a hot topic these days especially around recruiting and retaining top talent. But it’s always been at the center of...
3 min read
Morgan Norris: 10/4/22, 10:15 AM
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...
3 min read
Morgan Norris: 9/28/22, 10:09 AM
If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...
3 min read
Jennifer Dawkins: 8/10/22, 9:57 AM
Measurement should be baked into your marketing plan from the start – determining how you’ll measure the success of your activities is as important...
4 min read
Morgan Norris: 7/19/22, 10:01 AM
Case studies are the holy grail of content.
3 min read
Wendy Covey: 7/12/22, 10:07 AM
You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to...
6 min read
Kara Moon: 7/5/22, 10:00 AM
What comes to mind when you think about the meaning of independence? For TREW, it's the freedom to work from wherever, and to a degree whenever....
3 min read
Hannah Schulze: 6/21/22, 7:05 AM
Your sales team is a valuable resource when it comes to marketing planning, content planning, and voice of the customer throughout the year....
3 min read
Wendy Covey: 6/7/22, 10:00 AM
In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...
4 min read
Lee Chapman: 5/31/22, 11:00 AM
Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...
3 min read
Hannah Schulze: 5/10/22, 10:00 AM
Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s resume. Yet, you might find yourself in the...
4 min read
Lee Chapman: 5/6/22, 12:00 PM
Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a spotlight on families and hear from our team...
5 min read
Morgan Norris: 4/5/22, 1:00 PM
To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...
4 min read
Jennifer Dawkins: 3/30/22, 10:51 AM
Engineers are savvy buyers, investing significant time to research multiple companies and solutions ahead of making a purchasing decision. With a...
4 min read
Wendy Covey: 3/22/22, 10:00 AM
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...
5 min read
Erin Moore: 3/16/22, 10:00 AM
Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...
3 min read
Lee Chapman: 2/18/22, 10:00 AM
While most companies were suddenly forced to experiment with remote work in recent years, we were fortunate to continue business as usual, having...
4 min read
Wendy Covey: 1/5/22, 9:00 AM
There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...
3 min read
Jennifer Dawkins: 11/17/21, 9:00 AM
While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed on traditional marketing tactics combined with...
4 min read
Jamie Tokarz: 11/10/21, 9:00 AM
Web writing is unique compared to writing other types of technical marketing content such as white papers, case studies, or even blog posts. Instead...
3 min read
Wendy Covey: 10/26/21, 10:00 AM
One of the most interesting phenomena we encounter with our clients is the realization that what their customers value most about their products or...
5 min read
Jamie Tokarz: 9/28/21, 10:00 AM
As a technical writer, you are likely intimately familiar with the task of writing about a topic where you have no formal education or real-world...
3 min read
Morgan Norris: 8/18/21, 10:00 AM
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in...
3 min read
Morgan Norris: 7/21/21, 10:00 AM
For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...
4 min read
Wendy Covey: 7/6/21, 9:32 AM
According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is growing at a compound average growth rate of 20%" with...
3 min read
Wendy Covey: 6/22/21, 10:02 AM
Time is money. This popular colloquialism becomes painfully obvious to business leaders who gather their sales and marketing teams for alignment...
4 min read
Erin Moore: 3/30/21, 11:00 AM
After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if you're not promoting and...
5 min read
Jamie Tokarz: 1/26/21, 10:00 AM
Based on our research, the need for video in B2B marketing to engage with your audience is clear. As a result, you’ve decided to incorporate video...
1 min read
Morgan Norris: 11/17/20, 10:00 AM
Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the...
6 min read
Lee Chapman: 9/15/20, 10:00 AM
The way you structure your B2B marketing team is a crucial decision that can greatly impact the success of your engineering company.
3 min read
Erin Moore: 9/1/20, 10:00 AM
As a B2B company, you've probably heard about marketing automation. In order to determine if you should make the investment, we should clear up what...
1 min read
Morgan Norris: 5/5/20, 11:30 AM
Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in their May 2020 issue. A staple in the engineering...
8 min read
Lee Chapman: 1/28/20, 10:00 AM
Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...
5 min read
Morgan Norris: 1/21/20, 10:00 AM
Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When you’re responsible for all the marketing tasks for a...
7 min read
Erin Moore: 1/14/20, 10:00 AM
Email marketing has been in use since the late 1970s, and email as a communication form is actually close to 50 years old. Over time, the use of...
3 min read
Morgan Norris: 12/5/19, 2:00 PM
Creating high quality, helpful content at a regular cadence is key to generating inbound leads for your technical business. Case studies and white...
1 min read
Lee Chapman: 11/26/19, 10:00 AM
Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a...
2 min read
Lee Chapman: 10/22/19, 10:00 AM
A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics, budget, and expected results. A good marketing...
3 min read
Morgan Norris: 8/22/19, 10:00 AM
You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers...
3 min read
Jennifer Dawkins: 7/23/19, 10:00 AM
Having diverse content types to attract and engage your personas through their buyer’s journey is key to the success of any content marketing program...
2 min read
Erin Moore: 6/18/19, 11:48 AM
The process of cold calling is one that has been dreaded by both marketers and potential customers for years.Thankfully, this practice is becoming...
5 min read
Erin Moore: 5/28/19, 10:00 AM
We like to say that developing your website redesign strategy is like architecting a blueprint before you build a house. You need to fully understand...
3 min read
Julia Holliday: 5/14/19, 10:00 AM
From blog posts to case studies, B2B social media marketing is an easy and strategic method to promoting your content. However, to successfully...
4 min read
Morgan Norris: 2/14/19, 10:00 AM
Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....
4 min read
Julia Holliday: 10/2/18, 10:03 AM
Your brand identity says a lot about your company. It can tell people your name. It can help to convey your company’s values. It can even illustrate...
2 min read
Wendy Covey: 8/14/18, 10:00 AM
Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most...
2 min read
Wendy Covey: 7/3/18, 8:55 AM
Seeking out a marketing partner that focuses on creating successful campaigns to engineering audiences can be a daunting task. If you’ve never worked...
5 min read
Erin Moore: 6/12/18, 10:00 AM
Workflow automation is an essential feature of marketing automation that can be intimidating to implement. However, with careful planning and...
4 min read
Erin Moore: 5/17/18, 10:00 AM
Since its introduction in 2018, GDPR has had a significant impact on how companies collect and use personal data of European Union (EU) citizens. It...
6 min read
Erin Moore: 6/8/11, 3:09 PM
Staying top-of-mind with prospects and customers is a challenge all engineering companies face. Email newsletters are a great way to maintain a...
