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Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing



Content Marketing
- Content Planning
- Content Development
- Content Programs

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization


Marketing Strategy for Engineering Companies


Plan, Grow, Succeed


Whether you’re introducing a new product or service, looking to grow into a new market segment, or want to ensure alignment across your sales and marketing teams, starting with strategy is the key to success. Our team of seasoned marketing experts help you develop and customize your engineering marketing plan to fit your business goals, reach your target audiences, and generate qualified leads and new business through integrated campaigns.

You need a marketing strategy.

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Marketing Planning

Create a steady stream of qualified leads by employing a comprehensive marketing plan with defined goals and measurable objectives.

Learn about Marketing Planning >

You have an upcoming launch.

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Product Launch

Generate interest for your new product or service with a campaign plan that includes content along the buyer’s journey.

Learn about Product Launches >

You don't know what's working.

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Marketing Audit

Justify your marketing dollars: find out what's working, what's not, and how you can improve your efforts with a marketing audit.

Learn about Marketing Audits >


Define, Plan, and Evaluate Your Marketing with a Strategic Approach


Marketing Planning


Establish a marketing plan comprised of the right mix of activities that fits within your goals, budget, and timeframe and with expected results to help you measure progress and success.

Through analysis of your marketing current state and competitors we’ll provide you with B2B best practices and recommendations for your target personas, including content topic clusters, campaigns, a detailed activity plan mapped to your budget, and key performance indicators to help you track success.

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Product Launches


Launching a new product or initiative takes careful planning and strategic thought. As a company, you have no doubt spent significant time and effort designing an innovative product or service, but bringing it to market involves much more than technical specifications. You need a cohesive strategy that considers your target audience, competitors, pricing, promotion channels, and resources, all within your budget and tight timeline.

To ensure your success, we'll build out a detailed plan that ensures your product gets in front of the right audiences and successfully drives adoption. Deliverables include strategic promotional activities, an execution timeline, budget, and success metrics.

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Marketing Audits


Evaluate the strengths and gaps of your marketing program by auditing your content, website, HubSpot portal, or performing a competitive analysis.

Armed with this knowledge, we advise you on marketing best practices and share our recommendations on focus areas to achieve your marketing goals. Once the evaluation is complete, you will receive a custom action plan containing specific recommendations that you can put into action.

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Building a Strong Foundation

Strategy Before Tactics


At TREW Marketing, we prioritize strategy before diving into specific tactics. By taking the time to understand your brand, goals, and target market, we can craft a strategic multi-channel approach that ensures every dollar is well-spent. Once this foundation is laid, we can then unlock the full potential of our services, ensuring your marketing efforts are laser-focused and deliver measurable results.

Sales Enablement
Sales Enablement
Website Strategy
Website Strategy
Digital Advertising
Digital Advertising
Lead Scoring
Lead Scoring
Email Marketing
Email Marketing
Thought Leadership
Thought Leadership
Public Relations
Public Relations

Need a Quick Win?


Sometimes your marketing strategy can hit a lull, struggling to generate the excitement and results it once did, leaving you unsure of the best path forward. That's where a quick win project can help. These cost-effective marketing initiatives are designed for a fast turnaround, offering a jolt of energy to reignite your strategy.


See Available Projects

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Scaling from Start-Up to Mid-Market with Marketing Strategy


Infinitum is on a mission to design the next generation of motors that are better for the planet and for people. See how they have grown from a start-up to a serious industry-disrupter, increasing their web sessions approximately 180% through bi-annual marketing planning and execution.


Learn more about Infinitum >

Infinitum Fan Wall

Related Resources


An Engineer's Guide to Marketing Planning


Marketing Planning 101


Why Product Launches Fail


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