State of Marketing to Engineers
Each year, TREW Marketing partners with GlobalSpec to conduct research on the content, online search, and buying preferences of engineers and technical buyers around the world.
Our survey contains a mix of popular topics asked consistently to monitor trends, along with fresh questions that take a deeper dive into particular channels and buying behaviors.
This research is designed to help you better understand the information needs of technical buyers, giving you critical insight to guide your marketing plans.
We look to answer questions including:
- Where do engineers seek information to make purchase decisions?
- How much of the buying process is spent online before engineers engage with sales?
- What types of content are most and least favored by technical buyers?
- What sales behaviors do engineers value most?