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Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
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1 min read
How to Add Value-Driven Videos to Your Content Marketing Mix
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn the best types of videos to add to your content marketing mix.
Read More1 min read
What We've Learned from Google's Search Generative Experience (SGE)
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...
1 min read
Strategies Technical Marketers Can Borrow from the B2C Playbook
Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...
1 min read
A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
I'm joined by fellow podcaster, Jordan Yates to talk about how to get started with podcasting for business. We discuss the first things to consider...
1 min read
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...
1 min read
The Power of Developing a Personal Brand in an Industrial Sales Role
As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...
1 min read
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...
1 min read
Why Successful Technical Companies Rely on Content Marketing
Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...
1 min read
Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and...
1 min read
The Importance of Online Reputation Management for Industrial Companies
Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...
1 min read
Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.
1 min read
A Quick Recap of the 2024 Industrial Marketing Summit
After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.
1 min read
Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...
1 min read
Building A Strong Personal Brand with Chris Luecke
Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...
1 min read
What Marketing Metrics You Should be Tracking in 2024
So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...
1 min read
How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...
1 min read
2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...
1 min read
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...
1 min read
How European Engineers Seek Information and Make Technical Buying Decisions
In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...
1 min read
Become a Better Technical Writer with the Content Writing, Engineered Course
Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....
The Keys to Successful Sales Enablement with Pam Didner
A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...
1 min read
Staying Top-of-Mind During the Technical Buyer’s Journey
Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...
1 min read
How Manufacturers Can Forge a Winning Relationship with Their Distributors
Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...
1 min read
2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy
Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...
1 min read
Everything You Need to Know About the 2024 Industrial Marketing Summit
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.
1 min read
Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...
Valuable Takeaways from Content Marketing World 2023
Morgan and Wendy recap their epic week at Content Marketing World 2023!
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.
1 min read
INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.
1 min read
How to Turn the Knowledge of Your SMEs into Exceptional Content
Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...
1 min read
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.
1 min read
How to Create Kick-Ass Presentations
Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.
1 min read
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.
1 min read
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.
1 min read
How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands
Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.
26 min read
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...
18 min read
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...
12 min read
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.
24 min read
The Future with HubSpot - New AI CRM and Generative Writing Tools
New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.
20 min read
Cultivating Connections Through Regional Technology Councils
How to successfully approach networking events and what your local technology council can do for you.
17 min read
Generative AI for Marketing - Maintaining Trust and Building an AI Policy
Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.
26 min read
Creating Your Manufacturing Marketing Foundation
Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...
23 min read
SEO Series | Taking a Conversion-Focused Approach to SEO
Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and...
22 min read
SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI
Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how...
12 min read
Research Series | 2023 CMI Manufacturing Content Marketing Report
Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.
27 min read
Research Series | 2023 State of Marketing to Engineers
Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.
22 min read
15th TREWversary, and Oh How Marketing Has Changed!
Hear from TREW Marketing Co-Founders and early hires as they share stories about the company and how marketing has changed in the past 15 years.
19 min read
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...
14 min read
GA4 is Here...It's Time to Bid UA Farewell Forever
Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.