On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.
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A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated marketing and the strategy behind successful sales enablement.
Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's...
Manufacturers often don't have direct relationships with the end customer, and instead use a...
Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing...
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of...
Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components,...
Morgan and Wendy recap their epic week at Content Marketing World 2023!
The state of industrial marketing is changing fast! As the demographic of engineers and technical...
Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned...
Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your...
He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in...
Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.
John Joyce joins us to share how integrating data across departments, distributors, and countries...
Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning...
Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing...
What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling...
We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and...
Working in a marketing department with a team of one? Here's how one solo marketer approached a...
New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.
How to successfully approach networking events and what your local technology council can do for...
Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.
Understand the common barriers to marketing success for small to medium-sized manufacturers and...
Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience...
Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth...
Gain insights into where manufacturing marketers are seeing success and how they are investing...
Gain insights on how engineers and technical buyers find and consume content to make purchase...
Hear from TREW Marketing Co-Founders and early hires as they share stories about the company and...
Hear the latest updates on generative AI for marketing, including tools we're kicking around,...
Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to...
Learn how a leading optics manufacturer uses daily videos and other content marketing tools to...
Hear the latest electronic components industry and marketing trends presented at the 2023 ERA...
Can AI tools help to develop content targeted to engineers and technical buyers?
We're in a world where everyone wants to be a thought leader. But what does it look like for your...
Find out why conversations are so important to our health, careers, and personal growth, and learn...
Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing...
eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the...
Learn how Keysight connects with engineers through owned and external communities.
Learn which major projects and areas of investments are leading to the best results for TREW...
Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World,...
When it comes to influencer marketing, there are remarkable differences between the B2C and highly...
Two cybersecurity experts having an authentic conversation leads to business growth and...
Learn how to take a strategic and proactive approach to content planning.
Creating and promoting a company culture of gratitude leads to higher recruitment and retention...
Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a...
With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive...
Learn about the types of benefits that industry associations provide to their members, and why...
Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo...
Learn how a machine tools company uses video and podcasting paired with co-marketing and an...
Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up...
