Content Marketing, Engineered Podcast

Building an Audience With Josh Tapp

When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified names into your database. 

Niche Content Marketing in Metalworking with Nick Goellner

Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the metalworking industry to provide tailored content and grow business.

Why Marketing is Not Respected and What to Do About It

If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.

Google's New Algorithm Change with Geoff Atkinson

With Google's 2021 Algorithm revamp on the horizon, now is the time to focus on the technical SEO performance of your website. 

The Power of Co-Marketing with Chris McLaughlin

Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get started, and what types of activities should you pitch?

No Excuses Approach to Industrial Videos & Podcasts with Chris Luecke

Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this content more than ever? Learn how to overcome obstacles to make it happen.

Should You Add Retargeting to Your Marketing Plan with Jeff Mendelson

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate begin.

The Ins and Outs of B2B Podcasting with Alban Brooke

If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a podcast host about podcasts. 

What Makes a Purchasing Agent Tick?

A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers don't understand how to craft targeted messages to this unique persona.

Content Marketing, Engineered Academy

Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.