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Comparing Content Preferences of Engineers in Europe and the US
Wendy Covey: 5/15/25 10:00 AM
Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include data about the buying decisions of engineers and technical buyers across Europe. We dive into the...
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Behind the Questions: Inside the 2025 State of Marketing to Engineers Report
Wendy Covey: 5/1/25 10:00 AM
Have you ever wondered how we decide which questions make it into our annual State of Marketing to Engineers report—and why those questions matter?...
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Navigating Industrial Marketing Challenges in a Shifting Economy
Wendy Covey: 4/17/25 10:00 AM
Feeling a little uncertain in today’s economic climate? As the macroeconomic landscape continues to shift, marketers are being asked to do more...
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A Sales Leader’s Perspective on Content that Earns Engineers’ Trust
Wendy Covey: 4/3/25 10:00 AM
When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers, you need more than a few cold...
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Leveraging First Party Data in a Cookieless Marketing Landscape
Wendy Covey: 3/20/25 10:00 AM
This week, we dive into how industrial marketers should be leveraging first-party data, Google Ads, and contextual targeting to drive smarter,...
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Recapping the 2025 Industrial Marketing Summit
Wendy Covey: 3/6/25 9:30 AM
We are fresh off the heels of the annual Industrial Marketing Summit! This year's summit provided technical and industrial marketers invaluable...
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Could Amazon be the Industrial Sales Channel You're Missing?
Wendy Covey: 2/20/25 10:00 AM
Could Amazon really be the industrial sales channel you're missing? I talk to an Amazon account management firm that works with manufacturers to get...
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Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
Wendy Covey: 2/13/25 10:00 AM
If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train...
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How to Optimize for Bottom-of-Funnel, Revenue-Generating Content
Wendy Covey: 1/30/25 10:00 AM
Do you know which website page is your "money page"? This week, I talk to Mark Manual who shares how marketers can and should optimize the content...
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From Burnout to Buy-In: Practical Tips for Managing Change in Marketing
Wendy Covey: 1/16/25 10:00 AM
Are you finalizing your 2025 marketing plans? This episode will help you take a look at which of your initiatives could be disruptive to your team if...
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The Power of Qualitative Research to Level Up Your Brand
Wendy Covey: 12/12/24 10:00 AM
Learn from David Schneer, CEO of Merrill Research, about the transformative role of qualitative research, body language, and AI in shaping brand...
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The State of AI: Chatbots, Reasoning Models, and Agents
Wendy Covey: 12/6/24 2:18 PM
Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the...
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Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape
Wendy Covey: 11/21/24 10:00 AM
Can you believe it's already time to plan for 2025? Lee Chapman and I reflect on everything that changed in the world of marketing in 2024 and how...
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Getting Personal: When Authenticity is a Winning Sales Strategy
Wendy Covey: 11/14/24 11:06 AM
Scroll through Rob Brunson's LinkedIn profile and you'll see a variety of personal and professional posts - from memes to personal and emotional...
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Marketing Insights from Gardner's Industrial Buying Influence Report
Wendy Covey: 11/7/24 10:00 AM
As industrial marketers, we are obsessed with the technical buyer - how they're researching new solutions, how they're creating their shortlist of...
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Lessons Learned from Content Marketing World 2024
Wendy Covey: 10/31/24 10:00 AM
The TREW Crew is fresh back from sunny San Diego, and we're diving deep into their experience at Content Marketing World. Hear our lessons learned...
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Find Your People at the Industrial Marketing Summit
Wendy Covey: 10/24/24 10:00 AM
Calling all industrial marketers! The Industrial Marketing Summit is BACK! On this week's episode, we're sharing all the details on what to expect...
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Breaking Into New Markets: Prototyping, Messaging, and Managing Risk
Wendy Covey: 10/17/24 10:00 AM
Deciding to enter a new market is no easy task. The decision comes with a lot of risk and requires market research, internal and external...
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How to Leverage Clean Data and AI for Effective Email Marketing
Wendy Covey: 10/10/24 10:00 AM
Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should...
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Sales vs. Marketing: How to Bridge the Divide
Wendy Covey: 10/3/24 10:00 AM
How can we navigate the "family feud" between sales and marketing so we all succeed? Mark Hunter, The Sales Hunter, is on the show to talk about the...
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The Eight Pillars of ROI-Driven Marketing for Manufacturers
Wendy Covey: 9/26/24 10:30 AM
Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all...
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AI Strategies and Tools for Industrial Marketers
Wendy Covey: 9/19/24 10:30 AM
Buckle Up - AI is here and if you're not keeping up, it could be detrimental to your career as a marketer. Fresh back from MAICON, TREW Crewer...
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Building a Career Marketing for B2B Startups
Wendy Covey: 9/12/24 10:00 AM
Curious about the fast-paced world of B2B tech startups? In this episode, fractional CMO Mary Anne Gunn shares her experiences navigating the...
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Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement
Wendy Covey: 9/5/24 10:30 AM
If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing...
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What to Expect at the Marketing AI Conference (MAICON) 2024
Wendy Covey: 8/22/24 10:30 AM
Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you...
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How We're Using AI Tools for Content Marketing
Wendy Covey: 8/8/24 10:20 AM
Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT...
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SEO Series: Is Inbound Marketing Still Working?
Wendy Covey: 8/1/24 10:08 AM
Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate...
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SEO Series: What the Heck is Going on at Google?!
Wendy Covey: 7/25/24 10:15 AM
Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...
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How B2B PR Should Fit into Your Integrated Marketing Strategy
Wendy Covey: 7/18/24 10:30 AM
Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR...
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The Secrets to Growth for System Integrators with Jack Barber
Wendy Covey: 7/11/24 12:04 PM
Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to...
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Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Wendy Covey: 6/27/24 10:30 AM
This week we welcome a TREW Crew alum to the podcast! Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really...
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How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS
Wendy Covey: 6/20/24 10:30 AM
Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand...
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Navigating Data and Content in the Era of Generative AI with Christopher Penn
Wendy Covey: 6/13/24 10:30 AM
It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a...
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Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
Wendy Covey: 6/6/24 10:30 AM
Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry...
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Email Marketing Myths Debunked: What Really Works in 2024
Wendy Covey: 5/30/24 10:30 AM
Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights...
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Trade Show Marketing Strategies from Automate 2024
Wendy Covey: 5/16/24 10:30 AM
In this episode, I am joined by fellow TREW Crewers fresh off of the expo floor of Automate 2024 in Chicago. We discuss the impressive marketing...
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Navigating Modern Manufacturing: AI, Recruitment, and Marketing
Wendy Covey: 5/9/24 10:30 AM
At the Manufacturers Alliance, Kristin Graybill has a bird's-eye view across hundreds of manufacturers in the US - how they operate, how the recruit,...
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A Masterclass in Rebranding and Authenticity with Gray Solutions
Wendy Covey: 5/2/24 10:30 AM
Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.
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How to Add Value-Driven Videos to Your Content Marketing Mix
Wendy Covey: 4/25/24 10:30 AM
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...
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What We've Learned from Google's Search Generative Experience (SGE)
Wendy Covey: 4/18/24 10:30 AM
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...
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Strategies Technical Marketers Can Borrow from the B2C Playbook
Wendy Covey: 4/12/24 12:35 PM
Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...
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A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
Wendy Covey: 4/4/24 10:30 AM
I'm joined by fellow podcaster, Jordan Yates to talk about how to get started with podcasting for business. We discuss the first things to consider...
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How EETech is Helping Technical Brands Build Community and Add Self-Service UX
Wendy Covey: 3/28/24 10:30 AM
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...
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The Power of Developing a Personal Brand in an Industrial Sales Role
Wendy Covey: 3/21/24 10:10 AM
As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...
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Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Wendy Covey: 3/14/24 10:00 AM
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...
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Why Successful Technical Companies Rely on Content Marketing
Wendy Covey: 3/7/24 10:00 AM
Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...
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Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
Wendy Covey: 2/29/24 10:00 AM
Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and...
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The Importance of Online Reputation Management for Industrial Companies
Wendy Covey: 2/22/24 10:00 AM
Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...
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Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Wendy Covey: 2/15/24 10:00 AM
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.