Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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Why Does Keysight Have a Resident Geek?

Learn how Keysight connects with engineers through owned and external communities.

Trends at TREW Marketing

Learn which major projects and areas of investments are leading to the best results for TREW...

2022 Fall Marketing Conference Round-Up

Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World,...

Influencer Marketing in Electronics and Semiconductor

When it comes to influencer marketing, there are remarkable differences between the B2C and highly...

Edgy Authenticity in Cybersecurity

Two cybersecurity experts having an authentic conversation leads to business growth and...

Lasso Your Content Chaos

Learn how to take a strategic and proactive approach to content planning.

Gratitude Culture as a Competitive Differentiator

Creating and promoting a company culture of gratitude leads to higher recruitment and retention...

2022 Content Marketing World Industrial Summit Preview

Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a...

Nimble Event Strategy in Electronics

With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive...