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Breaking Into New Markets: Prototyping, Messaging, and Managing Risk
Wendy Covey: 10/17/24 10:00 AM
Deciding to enter a new market is no easy task. The decision comes with a lot of risk and requires market research, internal and external discussions, and a collaborative approach between departments.
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How to Leverage Clean Data and AI for Effective Email Marketing
Wendy Covey: 10/10/24 10:00 AM
Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should...
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Sales vs. Marketing: How to Bridge the Divide
Wendy Covey: 10/3/24 10:00 AM
How can we navigate the "family feud" between sales and marketing so we all succeed? Mark Hunter, The Sales Hunter, is on the show to talk about the...
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The Eight Pillars of ROI-Driven Marketing for Manufacturers
Wendy Covey: 9/26/24 10:30 AM
Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all...
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AI Strategies and Tools for Industrial Marketers
Wendy Covey: 9/19/24 10:30 AM
Buckle Up - AI is here and if you're not keeping up, it could be detrimental to your career as a marketer. Fresh back from MAICON, TREW Crewer...
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Building a Career Marketing for B2B Startups
Wendy Covey: 9/12/24 10:00 AM
Curious about the fast-paced world of B2B tech startups? In this episode, fractional CMO Mary Anne Gunn shares her experiences navigating the...
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Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement
Wendy Covey: 9/5/24 10:30 AM
If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing...
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What to Expect at the Marketing AI Conference (MAICON) 2024
Wendy Covey: 8/22/24 10:30 AM
Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you...
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How We're Using AI Tools for Content Marketing
Wendy Covey: 8/8/24 10:20 AM
Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT...
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SEO Series: Is Inbound Marketing Still Working?
Wendy Covey: 8/1/24 10:08 AM
Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate...
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SEO Series: What the Heck is Going on at Google?!
Wendy Covey: 7/25/24 10:15 AM
Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...
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How B2B PR Should Fit into Your Integrated Marketing Strategy
Wendy Covey: 7/18/24 10:30 AM
Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR...
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The Secrets to Growth for System Integrators with Jack Barber
Wendy Covey: 7/11/24 12:04 PM
Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to...
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Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Wendy Covey: 6/27/24 10:30 AM
This week we welcome a TREW Crew alum to the podcast! Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really...
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How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS
Wendy Covey: 6/20/24 10:30 AM
Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand...
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Navigating Data and Content in the Era of Generative AI with Christopher Penn
Wendy Covey: 6/13/24 10:30 AM
It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a...
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Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
Wendy Covey: 6/6/24 10:30 AM
Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry...
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Email Marketing Myths Debunked: What Really Works in 2024
Wendy Covey: 5/30/24 10:30 AM
Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights...
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Trade Show Marketing Strategies from Automate 2024
Wendy Covey: 5/16/24 10:30 AM
In this episode, I am joined by fellow TREW Crewers fresh off of the expo floor of Automate 2024 in Chicago. We discuss the impressive marketing...
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Navigating Modern Manufacturing: AI, Recruitment, and Marketing
Wendy Covey: 5/9/24 10:30 AM
At the Manufacturers Alliance, Kristin Graybill has a bird's-eye view across hundreds of manufacturers in the US - how they operate, how the recruit,...
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A Masterclass in Rebranding and Authenticity with Gray Solutions
Wendy Covey: 5/2/24 10:30 AM
Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.
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How to Add Value-Driven Videos to Your Content Marketing Mix
Wendy Covey: 4/25/24 10:30 AM
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...
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What We've Learned from Google's Search Generative Experience (SGE)
Wendy Covey: 4/18/24 10:30 AM
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...
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Strategies Technical Marketers Can Borrow from the B2C Playbook
Wendy Covey: 4/12/24 12:35 PM
Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...
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A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
Wendy Covey: 4/4/24 10:30 AM
I'm joined by fellow podcaster, Jordan Yates to talk about how to get started with podcasting for business. We discuss the first things to consider...
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How EETech is Helping Technical Brands Build Community and Add Self-Service UX
Wendy Covey: 3/28/24 10:30 AM
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...
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The Power of Developing a Personal Brand in an Industrial Sales Role
Wendy Covey: 3/21/24 10:10 AM
As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...
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Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Wendy Covey: 3/14/24 10:00 AM
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...
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Why Successful Technical Companies Rely on Content Marketing
Wendy Covey: 3/7/24 10:00 AM
Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...
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Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
Wendy Covey: 2/29/24 10:00 AM
Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and...
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The Importance of Online Reputation Management for Industrial Companies
Wendy Covey: 2/22/24 10:00 AM
Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...
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Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Wendy Covey: 2/15/24 10:00 AM
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.
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A Quick Recap of the 2024 Industrial Marketing Summit
Wendy Covey: 2/9/24 10:00 AM
After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.
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Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Wendy Covey: 1/25/24 10:00 AM
Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...
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Building A Strong Personal Brand with Chris Luecke
Wendy Covey: 1/18/24 10:00 AM
Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...
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What Marketing Metrics You Should be Tracking in 2024
Wendy Covey: 1/11/24 10:00 AM
So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...
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How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
Wendy Covey: 1/4/24 10:00 AM
January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...
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2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
Wendy Covey: 12/21/23 10:00 AM
We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...
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Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
Wendy Covey: 12/14/23 10:00 AM
The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...
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How European Engineers Seek Information and Make Technical Buying Decisions
Wendy Covey: 12/7/23 10:15 AM
In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...
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Become a Better Technical Writer with the Content Writing, Engineered Course
Wendy Covey: 11/30/23 10:00 AM
Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....
The Keys to Successful Sales Enablement with Pam Didner
Wendy Covey: 11/16/23 10:00 AM
A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...
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Staying Top-of-Mind During the Technical Buyer’s Journey
Wendy Covey: 11/9/23 10:00 AM
Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...
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How Manufacturers Can Forge a Winning Relationship with Their Distributors
Wendy Covey: 11/2/23 10:00 AM
Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...
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2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy
Wendy Covey: 10/26/23 10:00 AM
Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...
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Everything You Need to Know About the 2024 Industrial Marketing Summit
Wendy Covey: 10/19/23 10:00 AM
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.
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Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
Wendy Covey: 10/12/23 10:00 AM
Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...
Valuable Takeaways from Content Marketing World 2023
Wendy Covey: 10/5/23 11:20 AM
Morgan and Wendy recap their epic week at Content Marketing World 2023!
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
Wendy Covey: 9/28/23 10:00 AM
The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.