Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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Nimble Event Strategy in Electronics

With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.

Maximizing Membership in an Industry Association

Learn about the types of benefits that industry associations provide to their members, and why...

The Scrappy Solo Tech Marketer

Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo...

Video Marketing with Friends in Manufacturing

Learn how a machine tools company uses video and podcasting paired with co-marketing and an...

Ramping Up in a New B2B Marketing Role

Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up...

Moving to Google Analytics 4

Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take...

How Manufacturing Marketers Impact Rep Growth

Learn how manufacturing companies can better support their channel sales reps through content,...

Company Culture Communication

Learn how companies define, reinforce and promote their culture to recruit and retain talent.

ABM Readiness, Measurement, and Winning Tactics

Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started...