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- Annual Marketing Planning
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Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
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Content Marketing
- Content Planning
- Content Development
- Content Programs

 

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- HubSpot Onboarding + Training
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- HubSpot Audits + Optimization

Sales Enablement
- Sales Enablement Strategy
- ABM Strategy
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Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

1 min read

Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online.

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1 min read

The Importance of Online Reputation Management for Industrial Companies

Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...

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1 min read

Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba

Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.

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1 min read

A Quick Recap of the 2024 Industrial Marketing Summit

After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.

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1 min read

Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper

Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...

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1 min read

Building A Strong Personal Brand with Chris Luecke

Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...

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1 min read

What Marketing Metrics You Should be Tracking in 2024

So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...

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1 min read

How to Increase Organic Traffic and Improve Domain Authority with a Content Audit

January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...

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1 min read

2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024

We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...

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1 min read

Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand

The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...

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How European Engineers Seek Information and Make Technical Buying Decisions

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How European Engineers Seek Information and Make Technical Buying Decisions

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...

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1 min read

Become a Better Technical Writer with the Content Writing, Engineered Course

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....

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The Keys to Successful Sales Enablement with Pam Didner

A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...

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1 min read

Staying Top-of-Mind During the Technical Buyer’s Journey

Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...

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1 min read

How Manufacturers Can Forge a Winning Relationship with Their Distributors

Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...

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1 min read

2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...

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1 min read

Everything You Need to Know About the 2024 Industrial Marketing Summit

The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.

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1 min read

Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding

Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...

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Valuable Takeaways from Content Marketing World 2023

Morgan and Wendy recap their epic week at Content Marketing World 2023!

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How Industrial Marketers Adapt to Reach Technical Buyers of All Ages

The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.

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1 min read

INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference

Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.

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1 min read

How to Turn the Knowledge of Your SMEs into Exceptional Content

Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...

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1 min read

B2B Email Marketing Tips That Actually Work with Jay Schwedelson

He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.

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1 min read

How to Create Kick-Ass Presentations

Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.

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The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.

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1 min read

MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.

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1 min read

How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands

Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.

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26 min read

MAICON Recap: How Marketers are Embracing the Evolving AI Landscape

What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...

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18 min read

The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump

We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...

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12 min read

How to Tackle a Manufacturing Website Redesign as a Solo Marketer

Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.

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24 min read

The Future with HubSpot - New AI CRM and Generative Writing Tools

New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.

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20 min read

Cultivating Connections Through Regional Technology Councils

How to successfully approach networking events and what your local technology council can do for you.

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17 min read

Generative AI for Marketing - Maintaining Trust and Building an AI Policy

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.

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26 min read

Creating Your Manufacturing Marketing Foundation

Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...

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12 min read

Research Series | 2023 CMI Manufacturing Content Marketing Report

Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.

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27 min read

Research Series | 2023 State of Marketing to Engineers

Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.

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22 min read

15th TREWversary, and Oh How Marketing Has Changed!

Hear from TREW Marketing Co-Founders and early hires as they share stories about the company and how marketing has changed in the past 15 years.

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19 min read

Generative AI Update - News, Tools, Prompting, Crafting A Company Policy

Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...

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14 min read

GA4 is Here...It's Time to Bid UA Farewell Forever

Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.

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19 min read

Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer

Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.

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24 min read

Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference

Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference.

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21 min read

Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown

Can AI tools help to develop content targeted to engineers and technical buyers?

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Enjoy Better Conversations and unlock Possibilities with Patti DeNucci

22 min read

Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci

Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better...

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18 min read

From Marketing Book Group to Corporate Cohesion

Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most...

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20 min read

eCommerce for All Manufacturers

eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets.

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18 min read

Why Does Keysight Have a Resident Geek?

Learn how Keysight connects with engineers through owned and external communities.

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7 min read

Trends at TREW Marketing

Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients.

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33 min read

2022 Fall Marketing Conference Round-Up

Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.

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15 min read

Influencer Marketing in Electronics and Semiconductor

When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why.

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