1 min read
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
Wendy Covey: 9/7/23 10:00 AM
He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.
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1 min read
How to Create Kick-Ass Presentations
Wendy Covey: 8/31/23 10:00 AM
Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.
1 min read
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
Wendy Covey: 8/24/23 10:30 AM
John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.
1 min read
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
Wendy Covey: 8/17/23 10:00 AM
Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.
1 min read
How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands
Wendy Covey: 8/10/23 10:00 AM
Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.
26 min read
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
Wendy Covey: 8/3/23 10:00 AM
What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...
18 min read
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
Wendy Covey: 7/20/23 10:00 AM
We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...
12 min read
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
Wendy Covey: 7/13/23 10:00 AM
Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.
24 min read
The Future with HubSpot - New AI CRM and Generative Writing Tools
Wendy Covey: 6/23/23 10:00 AM
New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.
20 min read
Cultivating Connections Through Regional Technology Councils
Wendy Covey: 6/15/23 10:00 AM
How to successfully approach networking events and what your local technology council can do for you.
17 min read
Generative AI for Marketing - Maintaining Trust and Building an AI Policy
Wendy Covey: 6/8/23 10:00 AM
Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.
26 min read
Creating Your Manufacturing Marketing Foundation
Wendy Covey: 6/1/23 10:00 AM
Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...
12 min read
Research Series | 2023 CMI Manufacturing Content Marketing Report
Wendy Covey: 5/4/23 10:00 AM
Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.
27 min read
Research Series | 2023 State of Marketing to Engineers
Wendy Covey: 4/27/23 10:00 AM
Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.
22 min read
15th TREWversary, and Oh How Marketing Has Changed!
Wendy Covey: 4/20/23 10:00 AM
Hear from TREW Marketing Co-Founders and early hires as they share stories about the company and how marketing has changed in the past 15 years.
19 min read
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
Wendy Covey: 4/13/23 10:00 AM
Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...
14 min read
GA4 is Here...It's Time to Bid UA Farewell Forever
Wendy Covey: 4/6/23 10:00 AM
Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.
19 min read
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
Wendy Covey: 3/23/23 10:00 AM
Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.
24 min read
Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference
Wendy Covey: 3/9/23 12:00 PM
Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference.
21 min read
Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown
Wendy Covey: 2/23/23 10:00 AM
Can AI tools help to develop content targeted to engineers and technical buyers?
22 min read
Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci
Wendy Covey: 1/26/23 10:00 AM
Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better...
18 min read
From Marketing Book Group to Corporate Cohesion
Wendy Covey: 1/6/23 10:00 AM
Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most...
20 min read
eCommerce for All Manufacturers
Wendy Covey: 12/15/22 10:00 AM
eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets.
18 min read
Why Does Keysight Have a Resident Geek?
Wendy Covey: 12/1/22 10:00 AM
Learn how Keysight connects with engineers through owned and external communities.
7 min read
Trends at TREW Marketing
Wendy Covey: 11/10/22 10:00 AM
Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients.
33 min read
2022 Fall Marketing Conference Round-Up
Wendy Covey: 10/20/22 10:00 AM
Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.
15 min read
Influencer Marketing in Electronics and Semiconductor
Wendy Covey: 10/6/22 10:00 AM
When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why.
29 min read
Edgy Authenticity in Cybersecurity
Wendy Covey: 9/22/22 10:00 AM
Two cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership.
16 min read
Lasso Your Content Chaos
Wendy Covey: 9/8/22 10:00 AM
Learn how to take a strategic and proactive approach to content planning.
17 min read
Gratitude Culture as a Competitive Differentiator
Wendy Covey: 8/25/22 10:00 AM
Creating and promoting a company culture of gratitude leads to higher recruitment and retention success rates.
17 min read
2022 Content Marketing World Industrial Summit Preview
Wendy Covey: 8/11/22 10:00 AM
Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a one-day event held as part of Content Marketing...
19 min read
Nimble Event Strategy in Electronics
Wendy Covey: 7/28/22 11:00 AM
With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.
12 min read
Maximizing Membership in an Industry Association
Wendy Covey: 7/14/22 10:00 AM
Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website...
11 min read
The Scrappy Solo Tech Marketer
Wendy Covey: 6/30/22 10:00 AM
Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.
21 min read
Video Marketing with Friends in Manufacturing
Wendy Covey: 6/16/22 10:00 AM
Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.
15 min read
Ramping Up in a New B2B Marketing Role
Wendy Covey: 6/2/22 12:18 PM
Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly?
1 min read
Moving to Google Analytics 4
Wendy Covey: 5/19/22 10:00 AM
Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data.
32 min read
How Manufacturing Marketers Impact Rep Growth
Wendy Covey: 5/5/22 10:00 AM
Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack.
19 min read
Company Culture Communication
Wendy Covey: 4/20/22 8:49 PM
Learn how companies define, reinforce and promote their culture to recruit and retain talent.
28 min read
ABM Readiness, Measurement, and Winning Tactics
Wendy Covey: 4/7/22 10:00 AM
Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs.
14 min read
A Technical Leader's Inbound Marketing Journey with Matt Eurich
Wendy Covey: 3/24/22 10:00 AM
Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?
21 min read
Evolve Your Google Adwords Strategy with Glenn Schmelzle
Wendy Covey: 3/10/22 10:00 AM
The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?
19 min read
Communicating Through Body Language With David Schneer
Wendy Covey: 2/24/22 10:00 AM
What someone says may not always match what they think. Learn how body language can help you strengthen workplace (and life) communication.
10 min read
CMI Manufacturing Marketing Research Report with Lisa Beets
Wendy Covey: 2/11/22 10:00 AM
Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
15 min read
2022 State of Marketing to Engineers Research Highlights
Wendy Covey: 1/27/22 10:00 AM
The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a...
15 min read
Context Matters: Writing for Engineers with Adam Kimmel
Wendy Covey: 1/13/22 10:00 AM
Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.
2 min read
2021 Wrap Up and Look Ahead to 2022
Wendy Covey: 12/30/21 2:51 PM
Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season.
18 min read
Your 2022 Marketing Planning Guide, Jennifer Dawkins
Wendy Covey: 11/22/21 9:07 AM
Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
23 min read
Misconceptions About Engineering & Scientific Buyers
Wendy Covey: 11/18/21 10:00 AM
Too many marketing and sales professionals are targeting technical buyers with approaches that are either too aggressive, too fluffy, or too dry.