Preparing for GA4: The Next Generation of Analytics
Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one tool used to track website performance, is set to be retired later this year.
If you’ve been tracking your engineering company's website traffic through Google's Universal Analytics, it's time to familiarize yourself with Google’s latest release, Google Analytics 4 (GA4). Later this year, GA4 will be the only option for Google Analytics users as UA will stop processing data on July 1, 2023.