Smart Marketing Blog

What to Include on Your Marketing Scorecard

When developing a marketing plan, determining how you’ll measure the success of your activities is as important as identifying activities themselves. Are you making progress toward your marketing goals? Which activities are bringing in the most leads? Are people finding you on search?

3 Ways to Improve B2B Content Writing Skills

When it comes to writing technical content, marketers often feel stuck – unsure how to know if...

Developing A Winning Content Marketing Strategy For B2B Tech

Year after year, research shows that online information sources are the dominant “go to” for...

How to Create a Product Positioning Statement

You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...

A TREW Perspective on Independence

What comes to mind when you think about the meaning of independence?

For TREW, it's the freedom to...

Content IS King - 5 Steps to Writing Effective White Papers

Compelling content is vital to your marketing efforts – engineers need and expect technical content...

Insights for Surveying Your Sales Force

Your sales force is a valuable resource when it comes to marketing planning, content planning, and...

4 Resources To Streamline The B2B Web Content Development Process

Your website wears many hats for your company and serves departments across your organization, from...