Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you must connect with your customers’ pains and help them see how your products or services can solve them.
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...
We're excited share our partnership with fellow industrial marketing leaders Gorilla 76 and CADENAS...
Generative AI has the potential to revolutionize technical B2B content development, allowing...
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off...
When it comes to writing technical content, marketers often feel stuck – unsure how to know if...
Often in small engineering companies, the marketing responsibilities are shared among a few...
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...
Brand positioning and messaging is a critical component to your business because it tells your...
Simply put, brand positioning is the process of getting your target audience to know your brand and...
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share...
Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one...
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...
Buyer personas serve many purposes for your B2B technical company.
During the marketing planning...
Why should you consider outsourcing your marketing?
There are many good reasons but most of them...
Did you know that only 25% of product launches are successful after launch? Generating brand...
Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and...
Marketing can seem daunting these days, especially with the explosion of media channels, generative...
Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research...
We live in an era characterized by endless information, data, and analytics.
Marketers often have...
Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers...
Through the years, I've always looked forward to Christmas card letters. The ones that allow you to...
What will your marketing team look like six months from now? A year from now? How many people will...
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...
Company culture is a hot topic these days especially around recruiting and retaining top talent....
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...
If your company sells products through distribution or partner networks, then consider working with...
We’re now a little bit past the halfway point in 2022, and if you're a marketer trying to decide...
Measurement should be baked into your marketing plan from the start – determining how you’ll...
Case studies are the holy grail of content.
You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...
What comes to mind when you think about the meaning of independence?
For TREW, it's the freedom to...
Your sales team is a valuable resource when it comes to marketing planning, content planning, and...
In the early days of digital media, using national or global news to bring awareness to your brand...
Successful businesses run on data. When deciding on products to create, territories to target, or...
Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s...
Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a...
To be a successful technical marketing manager, you must understand how to apply marketing best...
Engineers are savvy buyers, investing significant time to research multiple companies and solutions...
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees...
Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and...
While most companies were suddenly forced to experiment with remote work in recent years, we were...
There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable...
While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...
Web writing is unique compared to writing other types of technical marketing content such as white...
One of the most interesting phenomena we encounter with our clients is the realization that what...
As a technical writer, you are likely intimately familiar with the task of writing about a topic...
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...
For engineering companies seeking to boost brand marketing and gain brand awareness, having a...
