Your sales force is a valuable resource when it comes to marketing planning, content planning, and voice of the customer throughout the year. Especially for companies with many avenues for content creation (and lots of it), it can be difficult to identify what types of collateral sales needs more of, what collateral needs updating, and what tools the sales team finds most useful/why.
Your website wears many hats for your company and serves departments across your organization, from...
In the early days of digital media, using national or global news to bring awareness to your brand...
Successful businesses run on data. When deciding on products to create, territories to target, or...
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
Once you’re consistently creating and publishing content, and promoting it to your audiences via...
Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....
Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a...
Content is a critical component to any inbound marketing program. It’s how new people find your...
