Smart Marketing Blog

Content IS King: How to Write a Technical White Paper for Engineers

For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...

How to Create B2B Buyer Personas for Technical Companies

Buyer personas serve many purposes for your B2B technical company.

During the marketing planning...

6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

Why should you consider outsourcing your marketing?

There are many good reasons but most of them...

5 Marketing Tips for Crafting a Successful Product Launch Plan

Did you know that only 25% of product launches are successful after launch? Generating brand...

10 Activities to Include in Your B2B Content Marketing Strategy

Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and...

5 Critical Steps to Developing an Engineering Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”

...

Q&A from 2023 State of Marketing To Engineers Webinar

Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research...

Four Resources You Need to Create a Data-Driven Marketing Plan

We live in an era characterized by endless information, data, and analytics.

Marketers often have...

2023 State of Marketing to Engineers: Influencing the Technical Sale

Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers...

TREW in Review: Looking Back on 2022

Through the years, I've always looked forward to Christmas card letters. The ones that allow you to...

Is Your MarTech Tool Stack Ready to Scale With Your Business?

What will your marketing team look like six months from now? A year from now? How many people will...

5 Content Strategies for Maximizing the ROI of Your Hosted Event

Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...

The Most Overlooked Competitive Advantage: Company Culture

Company culture is a hot topic these days especially around recruiting and retaining top talent....

Trending Topics for Technical Audiences at Content Marketing World 2022

Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...

3 Partner Co-Marketing Tips for your B2B Growth Strategy

If your company sells products through distribution or partner networks, then consider working with...

What's New in HubSpot: Top 11 New Feature Updates From INBOUND 2022

HubSpot INBOUND was back in person in Boston last week. This year’s theme focused on the need for...

3 Trends to Maximize ROI of Online and In-Person Events

We’re now a little bit past the halfway point in 2022, and if you're a marketer trying to decide...

What to Include on Your Marketing Scorecard

When developing a marketing plan, determining how you’ll measure the success of your activities is...

3 Ways to Improve B2B Content Writing Skills

When it comes to writing technical content, marketers often feel stuck – unsure how to know if...

Developing A Winning Content Marketing Strategy For B2B Tech

Year after year, research shows that online information sources are the dominant “go to” for...

The Engineer’s Guide to Writing and Promoting a Case Study

Case studies are the holy grail of content.

How to Create a Product Positioning Statement

You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...

A TREW Perspective on Independence

What comes to mind when you think about the meaning of independence?

For TREW, it's the freedom to...

Insights for Surveying Your Sales Force

Your sales force is a valuable resource when it comes to marketing planning, content planning, and...

4 Resources To Streamline The B2B Web Content Development Process

Your website wears many hats for your company and serves departments across your organization, from...

Managing the Risks and Rewards of Newsjacking

In the early days of digital media, using national or global news to bring awareness to your brand...

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target, or...

8 Steps for Mastering the Technical Learning Curve in B2B Marketing

As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

How to Build a B2B PR Plan and Engage with Media

Once you’re consistently creating and publishing content, and promoting it to your audiences via...

How to Give Constructive Feedback to a Technical Content Writer

Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....

Family-Friendly Culture Benefits Employees

Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a...

Create Your B2B Content Marketing Plan

Content is a critical component to any inbound marketing program. It’s how new people find your...

How to Choose the Right Keywords for Your B2B Content

Once you have a solid marketing plan and dedicated content writers, you need to decide which...

Why Product Marketers are the Best and Worst AT Content Planning

As a content specialist, I collaborate with all different kinds of technical marketing...

Four Tips for Executing a Successful Content Marketing Strategy

Given that the majority of the buyer’s journey happens online before a prospect ever talks to...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

Guide Prospects Through Buyer’s Journey with Content that Converts

Technical buyers invest significant time researching available solution options. Engineers and...

The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED

Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees...

How to Write an Email Series to Nurture Technical Audiences

Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and...

How to Interpret Technical Marketing Insights

An effective marketing strategy starts with an ironclad understanding of your customers, market,...

Creating a Culture of Connection within Remote Working Teams

While most companies were suddenly forced to experiment with remote work in recent years, we were...

2022 Should be the Year You Finally Tackle Video

Here at TREW, we made video marketing a focus area based on what we know about how technical...

Q&A from 2022 State of Marketing to Engineers Webinar

Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...

2022 State of Marketing to Engineers Research Report

This week in conjunction with GlobalSpec, TREW Marketing announced the release of the...

Don't Overcomplicate Thought Leadership

There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable...

Three Key B2B Digital Marketing Trends for 2022

The global events of the last few of years have accelerated growing digital trends, and marketers...

Expand Content Marketing Plans with Trade Media Channels

We talk a lot about content marketing and publishing compelling technical content to your site that...

Three Prerequisites to a Successful ABM Campaign

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...