Smart Marketing Blog

Managing the Risks and Rewards of Newsjacking

In the early days of digital media, using national or global news to bring awareness to your brand...

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target, or...

8 Steps for Mastering the Technical Learning Curve in B2B Marketing

As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

How to Build a B2B PR Plan and Engage with Media

Once you’re consistently creating and publishing content, and promoting it to your audiences via...

How to Give Constructive Feedback to a Technical Content Writer

Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....

Family-Friendly Culture Benefits Employees

Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a...

Create Your B2B Content Marketing Plan

Content is a critical component to any inbound marketing program. It’s how new people find your...

How to Choose the Right Keywords for Your B2B Content

Once you have a solid marketing plan and dedicated content writers, you need to decide which...

Why Product Marketers are the Best and Worst AT Content Planning

As a content specialist, I collaborate with all different kinds of technical marketing...