8 Steps for Mastering the Technical Learning Curve in B2B Marketing
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
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How to Build a B2B PR Plan and Engage with Media
Once you’re consistently creating and publishing content, and promoting it to your audiences via...
How to Give Constructive Feedback to a Technical Content Writer
Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....
Family-Friendly Culture Benefits Employees
Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a...
Create Your B2B Content Marketing Plan
Content is a critical component to any inbound marketing program. It’s how new people find your...
How to Choose the Right Keywords for Your B2B Content
Once you have a solid marketing plan and dedicated content writers, you need to decide which...
Why Product Marketers are the Best and Worst AT Content Planning
As a content specialist, I collaborate with all different kinds of technical marketing...
10 Inbound Activities to Include in Your B2B Marketing Plan
Inbound marketing strategies are a cost-effective approach to reach your target audiences, generate...
Four Tips for Executing a Successful Content Marketing Strategy
Given that the majority of the buyer’s journey happens online before a prospect ever talks to...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
Guide Prospects Through Buyer’s Journey with Content that Converts
Technical buyers invest significant time researching available solution options. Engineers and...
The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees...
How to Write an Email Series to Nurture Technical Audiences
Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and...
How to Interpret Technical Marketing Insights
An effective marketing strategy starts with an ironclad understanding of your customers, market,...
Creating a Culture of Connection within Remote Working Teams
While most companies were suddenly forced to experiment with remote work in recent years, we were...
2022 Should be the Year You Finally Tackle Video
Here at TREW, we made video marketing a focus area based on what we know about how technical...
Q&A from 2022 State of Marketing to Engineers Webinar
Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...
2022 State of Marketing to Engineers Research Report
This week in conjunction with GlobalSpec, TREW Marketing announced the release of the...
Don't Overcomplicate Thought Leadership
There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable...