Smart Marketing Blog

8 Steps for Mastering the Technical Learning Curve in B2B Marketing

As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

How to Build a B2B PR Plan and Engage with Media

Once you’re consistently creating and publishing content, and promoting it to your audiences via...

How to Give Constructive Feedback to a Technical Content Writer

Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....

Family-Friendly Culture Benefits Employees

Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a...

Create Your B2B Content Marketing Plan

Content is a critical component to any inbound marketing program. It’s how new people find your...

How to Choose the Right Keywords for Your B2B Content

Once you have a solid marketing plan and dedicated content writers, you need to decide which...

Why Product Marketers are the Best and Worst AT Content Planning

As a content specialist, I collaborate with all different kinds of technical marketing...

10 Inbound Activities to Include in Your B2B Marketing Plan

Inbound marketing strategies are a cost-effective approach to reach your target audiences, generate...

Four Tips for Executing a Successful Content Marketing Strategy

Given that the majority of the buyer’s journey happens online before a prospect ever talks to...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

Guide Prospects Through Buyer’s Journey with Content that Converts

Technical buyers invest significant time researching available solution options. Engineers and...

How to Write an Email Series to Nurture Technical Audiences

Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and...

How to Interpret Technical Marketing Insights

An effective marketing strategy starts with an ironclad understanding of your customers, market,...

Creating a Culture of Connection within Remote Working Teams

While most companies were suddenly forced to experiment with remote work in recent years, we were...

2022 Should be the Year You Finally Tackle Video

Here at TREW, we made video marketing a focus area based on what we know about how technical...

Q&A from 2022 State of Marketing to Engineers Webinar

Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...

2022 State of Marketing to Engineers Research Report

This week in conjunction with GlobalSpec, TREW Marketing announced the release of the...

Don't Overcomplicate Thought Leadership

There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable...