Seven Steps for Effective Web Content Development
Web writing is unique compared to writing other types of technical marketing content such as ...
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2022 Technical Marketing Insights Reports to Watch For
Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...
INBOUND 2021: HubSpot Updates and Highlights
HubSpot just completed its second fully virtual conference and delivered a flood of product...
Stop, Collaborate And Listen: Harness Voices of Customers
One of the most interesting phenomena we encounter with our clients is the realization that what...
7 Resources for Writing Trustworthy Technical Content without an SME
As a technical writer, you are likely intimately familiar with the task of writing about a topic...
Optimizing a LinkedIn Company Page for Technical Audiences
According to the 
from...
Build a Better B2B Website in 5 Steps
When most people think of a website redesign, they first think of the actual look and feel of a...
How to Write a LinkedIn Profile for a Technical Thought Leader
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...
Becoming a Thought Leader with a Clear Platform and Message
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...
Six Characteristics of a Great Spokesperson
Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...
5 Steps For Crafting A B2B Podcast Content Strategy
According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...
Top 7 Topics for Sales + Marketing Alignment Sessions
Time is money.
This popular colloquialism becomes painfully obvious to business leaders who gather...
10 Tips to Maximize Your B2B Marketing Surveys
If you are regularly surveying your customers, congratulations! You're on the right track. If you...
Create A Playbook for Content Lifecycle Management
Content is a valuable business asset that should be managed as carefully as any product, service,...
How COVID-19 Has Changed B2B Marketing & Sales
Last year we wrote about creating your COVID pivot-plan to include a focus on digital marketing and...
5 Ways To Effectively Reach Engineers And Technical Audiences
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...
How to Optimize Your B2B YouTube Channel
After Google, YouTube is the world’s second largest search engine and the second most trafficked...
5 Ways to Promote Videos to Technical Audiences
After putting a lot of blood, sweat, and tears into strategizing and creating an engaging marketing...
Webinar: How to Write Content that Converts Technical Audiences
has found that 65% of engineers and technical...
A Great Video Starts with a Great Script
Based on our 
, the need for video in B2B marketing...
Q&A From 2021 State of Marketing to Engineers Webinar
Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...
2021 State of Marketing to Engineers Top Findings
Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE
The 2021 State...
10 Marketing Videos That Engage B2B Buyers
In 2022, your marketing strategy must go beyond putting words on paper. As the world become more...
3 Companies that Attract Business by Branding Corporate Culture
Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...
Reflecting on 2020 and Giving Back
2020 was the year we all shifted our marketing plans as Covid-19 took the world into lockdown....
What Visual Branding Does for Your Company
Your visual branding says a lot about your company. It can tell people your name. It can help to...
Lee Chapman Named as TREW Marketing President
Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins...
Five Actionable Ways to Position Yourself as a Thought Leader
Building trust with your audience is an important part of marketing. One of the best ways to build...
How to Build a Topic Cluster
Topic clusters are now king when it comes to search engine optimization. Building out topic...
Marketing Tricks and Treats for Working Smarter, Not Harder
To celebrate this spooky month and look ahead to next year, we wanted to share a few tricks and...
Getting Started with B2B LinkedIn Advertising
For engineering and technical companies that leverage social media in support of their overall...
Where Does Inbound Fit in Your Marketing Plan?
Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing plan....
UX 101: Designing a Technical User Experience
When someone visits your website, what's their intended goal as they interact with your site? In...
TREW CEO Wendy Covey Named Forbes Agency Council Member
Covey’s inception comes with 12 years of leading a marketing agency for technical companies and...
Building Your B2B Marketing Team
Though each company organizes its marketing team based on its unique culture, budget, and expected...
Case Study: Knowles Precision Devices
It’s difficult to ignore the benefits surrounding an inbound marketing approach and the positive...
5 Signs that You Need Marketing Automation
You've probably heard about marketing automation, but you might not be sure your business needs it....
WordPress vs. HubSpot vs. Squarespace
My roots in website design and development began in WordPress ten years ago. Back then WordPress...
Using HubSpot for Sales and Marketing Alignment
In my previous role as the marketing manager for an engineering firm, I worked with TREW on a...
Introduction to Message Mapping for Effective Communication
A message map is a framework used to create compelling, relevant messages for various audience...
Build a Strong B2B Social Media Strategy in 6 Steps
Social media has an interesting place in the world of B2B marketing, with some companies ignoring...
Evaluate and Improve Your Email Marketing
Chances are you are actively nurturing your database through some form of email marketing. Do you...
8 Tips and Tricks to B2B Webinar Success
Webinars tend to be seen as difficult, time-consuming, and requiring specific expertise to pull...
In a Rut? 6 Ways for Brainstorming New Content Topics
Whether you’ve been a content marketer for years or are just getting started, sometimes you need a...
TREW Marketing CEO, Wendy Covey, Named ATX Woman to Watch
Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in...
Engage More, Stand Out with Sales Videos
Video is an interesting, memorable and inexpensive way for salespeople to personalize and humanize...
Let’s Chat: An Intro to Online Chat and Chatbots
Online chat is one of the fastest growing areas of web right now, with Business Insider experts...
7 Steps to Starting a B2B Podcast
With podcasting, B2B companies can serve up content human-to-human that showcases your culture,...
Shifting Your Sales Approach While Grounded (+ How Marketing Can Help)
With rapid industry shifts in manufacturing paired with COVID-19 travel restrictions, not to...