3 min read
Hannah Schulze: 6/21/22 7:05 AM
Your sales team is a valuable resource when it comes to marketing planning, content planning, and voice of the customer throughout the year. Especially for companies with many avenues for content creation (and lots of it), it can be difficult to...
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3 min read
Wendy Covey: 6/7/22 10:00 AM
In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...
4 min read
Lee Chapman: 5/31/22 11:00 AM
Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...
3 min read
Hannah Schulze: 5/10/22 10:00 AM
Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s resume. Yet, you might find yourself in the...
4 min read
Lee Chapman: 5/6/22 12:00 PM
Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a spotlight on families and hear from our team...
5 min read
Morgan Norris: 4/5/22 1:00 PM
To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...
4 min read
Jennifer Dawkins: 3/30/22 10:51 AM
Engineers are savvy buyers, investing significant time to research multiple companies and solutions ahead of making a purchasing decision. With a...
4 min read
Wendy Covey: 3/22/22 10:00 AM
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...
5 min read
Erin Moore: 3/16/22 10:00 AM
Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...
3 min read
Lee Chapman: 2/18/22 10:00 AM
While most companies were suddenly forced to experiment with remote work in recent years, we were fortunate to continue business as usual, having...
4 min read
Wendy Covey: 1/5/22 9:00 AM
There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...
3 min read
Jennifer Dawkins: 11/17/21 9:00 AM
While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed on traditional marketing tactics combined with...
4 min read
Jamie Tokarz: 11/10/21 9:00 AM
Web writing is unique compared to writing other types of technical marketing content such as white papers, case studies, or even blog posts. Instead...
3 min read
Wendy Covey: 10/26/21 10:00 AM
One of the most interesting phenomena we encounter with our clients is the realization that what their customers value most about their products or...
5 min read
Jamie Tokarz: 9/28/21 10:00 AM
As a technical writer, you are likely intimately familiar with the task of writing about a topic where you have no formal education or real-world...
3 min read
Morgan Norris: 8/18/21 10:00 AM
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in...
3 min read
Morgan Norris: 7/21/21 10:00 AM
For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...
4 min read
Wendy Covey: 7/6/21 9:32 AM
According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is growing at a compound average growth rate of 20%" with...
3 min read
Wendy Covey: 6/22/21 10:02 AM
Time is money. This popular colloquialism becomes painfully obvious to business leaders who gather their sales and marketing teams for alignment...
4 min read
Erin Moore: 3/30/21 11:00 AM
After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if you're not promoting and...
5 min read
Jamie Tokarz: 1/26/21 10:00 AM
Based on our research, the need for video in B2B marketing to engage with your audience is clear. As a result, you’ve decided to incorporate video...
1 min read
Morgan Norris: 11/17/20 10:00 AM
Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the...
6 min read
Lee Chapman: 9/15/20 10:00 AM
The way you structure your B2B marketing team is a crucial decision that can greatly impact the success of your engineering company.
3 min read
Erin Moore: 9/1/20 10:00 AM
As a B2B company, you've probably heard about marketing automation. In order to determine if you should make the investment, we should clear up what...
1 min read
Morgan Norris: 5/5/20 11:30 AM
Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in their May 2020 issue. A staple in the engineering...
8 min read
Lee Chapman: 1/28/20 10:00 AM
Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...
5 min read
Morgan Norris: 1/21/20 10:00 AM
Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When you’re responsible for all the marketing tasks for a...
7 min read
Erin Moore: 1/14/20 10:00 AM
Email marketing has been in use since the late 1970s, and email as a communication form is actually close to 50 years old. Over time, the use of...
3 min read
Morgan Norris: 12/5/19 2:00 PM
Creating high quality, helpful content at a regular cadence is key to generating inbound leads for your technical business. Case studies and white...
1 min read
Lee Chapman: 11/26/19 10:00 AM
Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a...
2 min read
Lee Chapman: 10/22/19 10:00 AM
A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics, budget, and expected results. A good marketing...
3 min read
Morgan Norris: 8/22/19 10:00 AM
You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers...
3 min read
Jennifer Dawkins: 7/23/19 10:00 AM
Having diverse content types to attract and engage your personas through their buyer’s journey is key to the success of any content marketing program...
2 min read
Erin Moore: 6/18/19 11:48 AM
The process of cold calling is one that has been dreaded by both marketers and potential customers for years.Thankfully, this practice is becoming...
5 min read
Erin Moore: 5/28/19 10:00 AM
We like to say that developing your website redesign strategy is like architecting a blueprint before you build a house. You need to fully understand...
3 min read
Julia Holliday: 5/14/19 10:00 AM
From blog posts to case studies, B2B social media marketing is an easy and strategic method to promoting your content. However, to successfully...
4 min read
Morgan Norris: 2/14/19 10:00 AM
Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....
4 min read
Julia Holliday: 10/2/18 10:03 AM
Your brand identity says a lot about your company. It can tell people your name. It can help to convey your company’s values. It can even illustrate...
2 min read
Wendy Covey: 8/14/18 10:00 AM
Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most...
2 min read
Wendy Covey: 7/3/18 8:55 AM
Seeking out a marketing partner that focuses on creating successful campaigns to engineering audiences can be a daunting task. If you’ve never worked...
5 min read
Erin Moore: 6/12/18 10:00 AM
Workflow automation is an essential feature of marketing automation that can be intimidating to implement. However, with careful planning and...
4 min read
Erin Moore: 5/17/18 10:00 AM
Since its introduction in 2018, GDPR has had a significant impact on how companies collect and use personal data of European Union (EU) citizens. It...
6 min read
Erin Moore: 6/8/11 3:09 PM
Staying top-of-mind with prospects and customers is a challenge all engineering companies face. Email newsletters are a great way to maintain a...
