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Why Engineering Leadership Should Care About Their LinkedIn Presence

3 min read

Why Engineering Leadership Should Care About Their LinkedIn Presence

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in external communication. Start with outlets where you can easily control your message, like LinkedIn.

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Captivate an Engineering Audience With a Powerful Spokesperson

3 min read

Captivate an Engineering Audience With a Powerful Spokesperson

For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...

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4 min read

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is growing at a compound average growth rate of 20%" with...

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Top 7 Topics for Sales + Marketing Alignment Sessions

3 min read

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money. This popular colloquialism becomes painfully obvious to business leaders who gather their sales and marketing teams for alignment...

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3 min read

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If you are unsure how to launch a survey program or need...

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How to Optimize Your B2B YouTube Channel

4 min read

How to Optimize Your B2B YouTube Channel

After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if you're not promoting and...

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5 min read

A Great Video Starts with a Great Script

Based on our , the need for video in B2B marketing to engage with your audience is clear. As a result,...

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Lee Chapman Named as TREW Marketing President

1 min read

Lee Chapman Named as TREW Marketing President

Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the...

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Choosing the Right B2B Marketing Team Structure: A Cost-Benefit Analysis

6 min read

Choosing the Right B2B Marketing Team Structure: A Cost-Benefit Analysis

The way you structure your B2B marketing team is a crucial decision that can greatly impact the success of your engineering company.

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5 Signs It's Time to Invest in B2B Marketing Automation

3 min read

5 Signs It's Time to Invest in B2B Marketing Automation

As a B2B company, you've probably heard about marketing automation. In order to determine if you should make the investment, we should clear up what...

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TREW Marketing CEO, Wendy Covey, Named ATX Woman to Watch

1 min read

TREW Marketing CEO, Wendy Covey, Named ATX Woman to Watch

Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in their May 2020 issue. A staple in the engineering...

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6 Considerations for Rebranding Due to a B2B Merger or Acquisition

8 min read

6 Considerations for Rebranding Due to a B2B Merger or Acquisition

Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...

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7 Tips for the One-Person Marketing Team

5 min read

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When you’re responsible for all the marketing tasks for a...

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8 Best Practices for an Effective B2B Email Marketing Strategy

7 min read

8 Best Practices for an Effective B2B Email Marketing Strategy

Email marketing has been in use since the late 1970s, and email as a communication form is actually close to 50 years old. Over time, the use of...

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Case Study vs. White Paper: What's the Difference

3 min read

Case Study vs. White Paper: What’s the Difference?

Creating high quality, helpful content at a regular cadence is key to generating inbound leads for your technical business. Case studies and white...

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The Essential B2B Marketing Planning Checklist for Engineering Success

1 min read

The Essential B2B Marketing Planning Checklist for Engineering Success

Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a...

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Are you ready for a marketing plan?

2 min read

Are You Ready for a Marketing Plan? 4 Key Questions to Consider

A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics, budget, and expected results. A good marketing...

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Why You Need a Technical Writer on Your B2B Marketing Team

3 min read

Why You Need a Technical Writer on Your B2B Marketing Team

You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers...

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Attract Engineering Prospects with CAD Content Marketing

3 min read

Attract Engineering Prospects with CAD Content Marketing

Having diverse content types to attract and engage your personas through their buyer’s journey is key to the success of any content marketing program...

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Stop Cold Calling, Start Lead Scoring

2 min read

Stop Cold Calling, Start Lead Scoring

The process of cold calling is one that has been dreaded by both marketers and potential customers for years.Thankfully, this practice is becoming...

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5 Steps to Engineering a Successful Website Redesign Strategy

5 min read

5 Steps to Engineering a Successful Website Redesign Strategy

We like to say that developing your website redesign strategy is like architecting a blueprint before you build a house. You need to fully understand...

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Strategy to Execution: Best Practices for B2B Social Media Marketing

3 min read

Strategy to Execution: Best Practices for B2B Social Media Marketing

From blog posts to case studies, B2B social media marketing is an easy and strategic method to promoting your content. However, to successfully...

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The Rising Significance of PR for B2B Engineering Firms

4 min read

The Rising Significance of PR for B2B Engineering Firms

Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....

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4 Elements of a Cohesive Visual Brand Identity

4 min read

4 Elements of a Cohesive Visual Brand Identity

Your brand identity says a lot about your company. It can tell people your name. It can help to convey your company’s values. It can even illustrate...

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10 Questions to Ask When Creating a B2B Sales Enablement Strategy

2 min read

10 Questions to Ask When Creating a B2B Sales Enablement Strategy

Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most...

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11 Questions to Ask When Selecting a Marketing Agency For Engineers

2 min read

11 Questions to Ask When Selecting a Marketing Agency For Engineers

Seeking out a marketing partner that focuses on creating successful campaigns to engineering audiences can be a daunting task. If you’ve never worked...

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How to Build a Workflow Automation Using HubSpot

5 min read

How to Build a Workflow Automation Using HubSpot

Workflow automation is an essential feature of marketing automation that can be intimidating to implement. However, with careful planning and...

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A Complete Guide to GDPR Compliance for Engineering Companies

4 min read

A Complete Guide to GDPR Compliance for Engineering Companies

Since its introduction in 2018, GDPR has had a significant impact on how companies collect and use personal data of European Union (EU) citizens. It...

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Screen Shot 2017-11-27 at 4.16.42 PM.png

2 min read

Content types: Demo videos vs. webinars

Demo videos and webinars are both types of B2B video content, and there can be some crossover between the two. However, they are not interchangeable,...

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How to Craft an Engaging Email Newsletter and Measure Success

6 min read

How to Craft an Engaging Email Newsletter and Measure Success

Staying top-of-mind with prospects and customers is a challenge all engineering companies face. Email newsletters are a great way to maintain a...

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