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- Annual Marketing Planning
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Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
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Content Marketing
- Content Planning
- Content Development
- Content Programs

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
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Erin Moore

Erin has worked with 50+ technical companies across website strategy, content development, sales enablement, and marketing tool stack development. She’s a strategy-first marketer with a passion for persona development and a deep understanding of how marketing metrics tie into the bottom line. Erin holds a B.S. in public relations with a minor in anthropology from the University of Florida. She lives in Austin, TX, with her husband John and their dog and cat.

Why Cost Per Lead (CPL) Matters: Optimizing Your B2B Engineering Marketing Spend

4 min read

Why Cost Per Lead (CPL) Matters: Optimizing Your B2B Engineering Marketing Spend

Every marketing dollar counts. Attracting qualified leads who understand your complex solutions requires a strategic approach. But with a multitude of marketing channelsat your disposal, how can you ensure you're investing in the most effective ones?

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Is Your Marketing Tech Stack Ready to Scale with Your Business

2 min read

Is Your Marketing Tech Stack Ready to Scale With Your Business?

What will your marketing team look like six months from now? A year from now? How many people will you add? What new tools, systems, and data will...

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How to Write an Email Series to Nurture Technical Audiences

5 min read

How to Write an Email Series to Nurture Technical Audiences

Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...

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How to Optimize Your B2B YouTube Channel

4 min read

How to Optimize Your B2B YouTube Channel

After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if you're not promoting and...

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5 Signs It's Time to Invest in B2B Marketing Automation

3 min read

5 Signs It's Time to Invest in B2B Marketing Automation

As a B2B company, you've probably heard about marketing automation. In order to determine if you should make the investment, we should clear up what...

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8 Best Practices for an Effective B2B Email Marketing Strategy

7 min read

8 Best Practices for an Effective B2B Email Marketing Strategy

Email marketing has been in use since the late 1970s, and email as a communication form is actually close to 50 years old. Over time, the use of...

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Stop Cold Calling, Start Lead Scoring

2 min read

Stop Cold Calling, Start Lead Scoring

The process of cold calling is one that has been dreaded by both marketers and potential customers for years.Thankfully, this practice is becoming...

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5 Steps to Engineering a Successful Website Redesign Strategy

5 min read

5 Steps to Engineering a Successful Website Redesign Strategy

We like to say that developing your website redesign strategy is like architecting a blueprint before you build a house. You need to fully understand...

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How to Build a Workflow Automation Using HubSpot

5 min read

How to Build a Workflow Automation Using HubSpot

Workflow automation is an essential feature of marketing automation that can be intimidating to implement. However, with careful planning and...

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A Complete Guide to GDPR Compliance for Engineering Companies

4 min read

A Complete Guide to GDPR Compliance for Engineering Companies

Since its introduction in 2018, GDPR has had a significant impact on how companies collect and use personal data of European Union (EU) citizens. It...

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How to Craft an Engaging Email Newsletter and Measure Success

6 min read

How to Craft an Engaging Email Newsletter and Measure Success

Staying top-of-mind with prospects and customers is a challenge all engineering companies face. Email newsletters are a great way to maintain a...

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