4 min read
Erin Moore: 7/9/24 10:00 AM
Every marketing dollar counts. Attracting qualified leads who understand your complex solutions requires a strategic approach. But with a multitude of marketing channelsat your disposal, how can you ensure you're investing in the most effective ones?
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2 min read
Erin Moore: 11/8/22 10:00 AM
What will your marketing team look like six months from now? A year from now? How many people will you add? What new tools, systems, and data will...
5 min read
Erin Moore: 3/16/22 10:00 AM
Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...
4 min read
Erin Moore: 3/30/21 11:00 AM
After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if you're not promoting and...
3 min read
Erin Moore: 9/1/20 10:00 AM
As a B2B company, you've probably heard about marketing automation. In order to determine if you should make the investment, we should clear up what...
7 min read
Erin Moore: 1/14/20 10:00 AM
Email marketing has been in use since the late 1970s, and email as a communication form is actually close to 50 years old. Over time, the use of...
2 min read
Erin Moore: 6/18/19 11:48 AM
The process of cold calling is one that has been dreaded by both marketers and potential customers for years.Thankfully, this practice is becoming...
5 min read
Erin Moore: 5/28/19 10:00 AM
We like to say that developing your website redesign strategy is like architecting a blueprint before you build a house. You need to fully understand...
5 min read
Erin Moore: 6/12/18 10:00 AM
Workflow automation is an essential feature of marketing automation that can be intimidating to implement. However, with careful planning and...
4 min read
Erin Moore: 5/17/18 10:00 AM
Since its introduction in 2018, GDPR has had a significant impact on how companies collect and use personal data of European Union (EU) citizens. It...
6 min read
Erin Moore: 6/8/11 3:09 PM
Staying top-of-mind with prospects and customers is a challenge all engineering companies face. Email newsletters are a great way to maintain a...
