Smart Marketing Blog

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Marketing Automation

Is Your MarTech Tool Stack Ready to Scale With Your Business?

What will your marketing team look like six months from now? A year from now? How many people will...

What's New in HubSpot: Top 11 New Feature Updates From INBOUND 2022

HubSpot INBOUND was back in person in Boston last week. This year’s theme focused on the need for...

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target, or...

How to Write an Email Series to Nurture Technical Audiences

Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and...

INBOUND 2021: HubSpot Updates and Highlights

HubSpot just completed its second fully virtual conference and delivered a flood of product...

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If you...

Case Study: Knowles Precision Devices

It’s difficult to ignore the benefits surrounding an inbound marketing approach and the positive...

5 Signs that You Need Marketing Automation

You've probably heard about marketing automation, but you might not be sure your business needs it....

Is B2B Email Dead?

Of the many avenues to reach B2B customers these days, many wonder, is email a dead end? Our...

The 5 Best Features of HubSpot

These days, I spend a majority of my time in HubSpot. Whether it's designing a web pages, writing a...

Improve Database Quality By Taking Out the Trash

Content is termed the “king” when it comes to marketing – but I am going to challenge that and say...

Craft a Successful Campaign in Three Simple Steps

Whether you're exhibiting at a trade show, launching a new product or publishing a white paper, you...

Creating a Workflow: a How-to Guide

You want to create a workflow, so you open up your marketing automation tool, navigate to the...

Introducing: The HubSpot Service Hub

The HubSpot Service Hub is a tool designed to help companies manage customer relations and keep...

Using Data to Guide Strategy: HubSpot Marketing Dashboard

One of the great benefits of a marketing automation tool like HubSpot is the wealth of data you get...

HubSpot CRM vs. Salesforce CRM:  6 Comparison Criteria

An effective customer relationship managment system (CRM) separates hugely successful companies...

HubSpot + TREW Marketing: A 5-Year Story of Transformation

There are times when a business decision appears simple and contained, but the outcome radically,...

Nurture Your Leads: Harness the Power of E-Newsletters, Part 2

In Part I of this e-newsletter best practices blog post, we focused on how to get started...

Nurture your Leads: Harness the Power of E-Newsletters, Part I

Staying top-of-mind with prospects and customers is a challenge all companies face. E-newsletters...