Take a proven, step-by-step approach to content development with assigned weekly lessons via on-demand video.
Content is critical for driving inbound leads, but writing content that's technical enough to compel technical audiences requires experience and training.
The Content Writing, Engineered course helps writers, marketers, and engineers by working through a proven technical research, writing, review, and promotion process. As you learn, you'll create a final piece of content for your business and receive feedback along the way. Register to learn about future courses.
The process of writing technical content can be overwhelming, especially if you are a one-person marketing department. This course guides you through the entire process from start to finish using real-world examples and providing best practices every step of the way. I gained valuable knowledge, tools, and confidence to write, edit, and promote better technical content from this course. I highly recommend it to anyone that writes for technical audiences.
I really enjoyed this class and learned so much! The whole process of working with an SME from interview question selection to collaboration on a final draft and clarifying questions was really helpful.
As an engineer, I was very strong in the capabilities of our products, and I was looking for proven ways to optimize our content and resources for a technical audiences while standing out from the competition. TREW's Content Writing: Engineered Course provided me with the tools and the practice to generate a steady stream of effective content and to understand how to optimize content to catch the attention of my intended audience.
The course is so well balanced between videos, coursework, and the live session that it is almost perfect for achieving a higher level of mastery.
I really liked the aspect of creating multiple content pieces from a single topic. I also like the personal attention we received and that we could respond to one another's issues.
Walking step by step through the process helped uncover weaknesses or lack of specific knowledge about the whole process. Great peer group for discussions. Morgan's definitely a pro, too.
I like that the course required me to produce an actual piece of technical writing. Morgan was a very professional instructor, especially given the limitations of virtual learning.
6 weeks of lessons, weekly coaching sessions (including two personal sessions) with a private Slack channel for peer feedback and networking.
Create all of the content you need to engage, compel, and convert technical audiences. Content types covered in this course include:
We opened up our content development playbook in a on-demand webinar, How to Write Content that Converts Technical Audiences, to teach you how to create this content. We will walk through the step-by-step process our technical writers have used for 10+ years and hundreds of clients.
Morgan's expertise is combining a client's messaging, vision, and audience into clear, succinct copy that speaks directly and effectively to an audience.
Wendy helps companies connect with customers, build trust and drive sustainable results using a smart inbound marketing and sales approach.