LEARN TO WRITE CONTENT THAT CONVERTS TECHNICAL BUYERS

Frequently Asked Questions

• What does the course include?

  Content Writing, Engineered is a 6-week course that takes participants from writing fundamentals to a final piece of promotion-ready content, with expert, real-time feedback all along the way. It’s dedicated, outsourced writing training specific to companies reaching technical audiences.

  The course includes: 

  • Lessons: 1-3 hours of guided instruction each week
  • Practicum: A weekly assignment, each building on the prior week so you finish with content that’s ready to publish and promote
  • Group Coaching: Four 1-hour live group coaching session with course participants
  • Private Feedback Sessions: Two 1:1 feedback sessions led by professional senior technical marketing experts
  • Peer Network: A private Slack channel for additional networking and peer feedback

• What is the cost?

  The pricing for the 6-week course is $1195 per person. For information on group discounts, please contact us today.

  If you work for a startup, small business, university or yourself (freelancers and students), learn about our Solo Package pricing.

• Is it worth the investment?

  We think so. We’ve priced the course at a fraction of the cost you’d spend outsourcing a piece of technical content or hiring private coaching to help you write. With the course, you’ll get instruction and consulting feedback throughout the course, finish with a final piece of technical content, and be able to use the step-by-step lessons over and over again.

• How will I access the material?

  Lessons: You'll receive access to password-protected videos of each week's lessons. These are available on-demand. You'll be assigned one module per week.

  Assignments: Weekly assignments will be shared via Google Drive and Dropbox.

  Weekly coaching: The 1-hour group sessions and 30-minute 1:1 meetings will be on Fridays via virtual meeting platform. Group sessions will be recorded and stored in a shared Dropbox folder for future reference. 

  Peer interaction and additional resources: You'll have a private Slack channel to interact with your entire cohort.

   

• I am a writer whose experience is in B2C writing, how different is writing for technical audiences?

  It’s different. Technical audiences are skeptical, analytical, and deeply intelligent in their nuanced fields. Quick headlines and superlatives don’t work for them, and their purchase decisions are often large, long-term ones. They need multiple pieces of compelling and accurate content that speaks directly to their pain points in order to build trust.

• I want to sign up a few members of my team. Do you offer discounts for multiple seats?

  Yes. We offer discounts for companies purchasing three or more seats. Please contact us for more information.

• Who should take the course?

  Any dedicated writers or marketers (or engineers and sales staff who are taking on aspects of marketing) who are expected to write blogs, white papers, ebooks, case studies, news releases, interactive content, or corporate/sales slide decks. This course is designed to take the guesswork out of writing these content pieces. In marketing, successful content leads to qualified leads and qualified leads lead to sales. We want to give you a trusted process to make writing content more efficient and effective. We’re here to make your job easier.

• What if I don’t know what type of content I want to create?

  Not a problem. We’ll help you decide during the coaching piece of the course. That’s the benefit of having live sessions and access to experts. Once the course is over, you can continue to use the lessons to guide you through creating additional pieces of content.

• How long do participants have access to the course?

  You'll have access to the lessons for a year so you can use them to guide you as you create dozens of content pieces.

• Will there be another opportunity to take the course?

  Yep, contact us if you’d like to be notified of future sections of this and other courses.

• Is there a free trial?

  With a firm start and end date, this course doesn’t have a free trial. If you’re interested in some free, on-demand resources, check out our research, ebooks and webinars here.