WRITE CONTENT THAT CONVERTS TECHNICAL BUYERS

 

6 Week Writing Course + Live Weekly Coaching for Marketers

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On-Demand weekly lessons + Live weekly Coaching

LEARN THE PROVEN, REPEATABLE PROCESS FOR WRITING TECHNICAL CONTENT

Content is critical for driving inbound leads, but writing content that's technical enough to compel technical audiences requires experience and training.

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The Content Writing, Engineered course helps writers, marketers, and engineers by working through a proven technical research, writing, review, and promotion process. As you learn, you'll create a final piece of content for your business and receive feedback along the way. Register to learn about future courses.

Included with the course

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Guided Lessons

Take a proven, step-by-step approach to content development with assigned weekly lessons via on-demand video.

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Live Coaching + Private Cohort

Four live group coaching and feedback sessions and an ongoing private cohort for peer interaction.

 

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FINAL PRODUCT

Finish the course with a complete piece of content -- from identifying a topic through writing, editing, and promotion.

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Personal Feedback Sessions

Two personal feedback sessions with a TREW Marketing expert to help you plan and refine your writing.

What attendees are saying

The process of writing technical content can be overwhelming, especially if you are a one-person marketing department. This course guides you through the entire process from start to finish using real-world examples and providing best practices every step of the way. I gained valuable knowledge, tools, and confidence to write, edit, and promote better technical content from this course. I highly recommend it to anyone that writes for technical audiences.
Rachel Anderko
Marketing Manager, R.E. Mason
I really enjoyed this class and learned so much! The whole process of working with an SME from interview question selection to collaboration on a final draft and clarifying questions was really helpful.
Beth T.
As an engineer, I was very strong in the capabilities of our products, and I was looking for proven ways to optimize our content and resources for a technical audiences while standing out from the competition. TREW's Content Writing: Engineered Course provided me with the tools and the practice to generate a steady stream of effective content and to understand how to optimize content to catch the attention of my intended audience.
Chris M.
The course is so well balanced between videos, coursework, and the live session that it is almost perfect for achieving a higher level of mastery.
Jean-Louis C.
I really liked the aspect of creating multiple content pieces from a single topic. I also like the personal attention we received and that we could respond to one another's issues.
David H.
Walking step by step through the process helped uncover weaknesses or lack of specific knowledge about the whole process. Great peer group for discussions. Morgan's definitely a pro, too.
Chad P.
I like that the course required me to produce an actual piece of technical writing. Morgan was a very professional instructor, especially given the limitations of virtual learning.
Sam M.

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LOOKING TO LEVEL UP YOUR ENTIRE MARKETING TEAM?

Contact us for discounts on 3 or more seats and outsource your training today.

 

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No prerequisites needed. Finish with an expert piece of content

6 weeks of lessons, weekly coaching sessions (including two personal sessions) with a private Slack channel for peer feedback and networking.  

 

Course Syllabus

week 1
preparing to write
Learn the practices of writing and storytelling.
Write the overarching company narrative you'll include in most content.
Week 2
CONTENT TYPES
Learn the principles and key components of different types of content.
Choose the content piece and topic you'll work on during the course.
Week 3
Research and Outline
Learn about research processes, framing content, and working with SMEs.
Conduct the research you'll need for your content and develop an outline.
week 4
Writing
Learn to draft your content piece efficiently.
Write your content with an effective structure, tone, and headline.
week 5
Reviewing content
Learn best practices for technical reviews and the fundamentals of editing.
Edit your content and create a basic style guide.
Week 6
Enhancing Content
Learn layout, design, and promotion.
Identify images and CTAs for your content, create promotional graphics.

Content marketing programs need repeatable processes

 

Content Writing, Engineered course participants receive access to course lessons for an entire year.

 

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CREATE CONTENT. EXPERIENCE RESULTS.

Create all of the content you need to engage, compel, and convert technical audiences. Content types covered in this course include:

Want to learn more about our approach before signing up?

We opened up our content development playbook in a on-demand webinar, How to Write Content that Converts Technical Audiences, to teach you how to create this content. We will walk through the step-by-step process our technical writers have used for 10+ years and hundreds of clients.

 

Access Now

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Meet Course Instructors

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MORGAN NORRIS

Morgan's expertise is combining a client's messaging, vision, and audience into clear, succinct copy that speaks directly and effectively to an audience.

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WENDY COVEY

Wendy helps companies connect with customers, build trust and drive sustainable results using a smart inbound marketing and sales approach.

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LANCE LOOPER

Lance is an expert in distilling technical content into compelling, actionable copy and helping companies find their brand voice across media types. 

 

Frequently Asked Questions

Ready to get started?


Enroll today and learn how to write content that converts technical buyers.

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