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KEYNOTES, TRAINING + EVENTS
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Virtual and Onsite Master Classes for
Technical Marketing Teams

Content Writing, Engineered

 

LEARN TO WRITE CONTENT THAT CONVERTS TECHNICAL BUYERS

 

Next Course in 2024

 

 

Sign up to be notified about the next course.

6-Week Writing Course + Live Coaching 

 

Content is critical for driving inbound leads, but writing content that's technical enough to compel technical audiences requires experience and training.

The Content Writing, Engineered course helps writers, marketers, and engineers by working through a proven technical research, writing, review, and promotion process -- using AI tools along the way. As you learn, you'll create a final piece of content for your business and receive feedback along the way.

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A PROVEN, REPEATABLE PROCESS 

 

Content Writing, Engineered takes participants from writing fundamentals to a final piece of promotion-ready content, with expert, real-time feedback all along the way. It’s dedicated, outsourced writing training specific to companies reaching technical audiences.

The course includes: 

  • Lessons: 1-3 hours of guided instruction each week
  • Practicum: A weekly assignment, each building on the prior week so you finish with content that’s ready to publish and promote
  • Tool Focus: Best practices for using existing and emerging AI tools throughout the content development process
  • Group Coaching: Four 1-hour live group coaching session with course participants
  • Private Feedback Sessions: Two 1:1 feedback sessions led by professional senior technical marketing experts
  • Peer Network: A private Slack channel for additional networking and peer feedback
 

See Course Syllabus

TREW Web Guide Banner_Technical Content Writing v1
 

Build content development skills 

 

This course is designed for anyone who's expected to write blogs, white papers, ebooks, case studies, news releases, interactive content, or corporate/sales slide decks on technical and highly complex topics, including: 

  • Marketers
  • Content Writers
  • Engineers
  • Sales Reps

We take the guesswork out of writing these content pieces. In marketing, successful content leads to qualified leads and qualified leads lead to sales. We want to give you a trusted process to make writing content more efficient and effective while also making your job easier.

CWE_Typing
 

Use AI tools to your advantage

 

Today's AI tools are developing rapidly and marketers are looking for guidance on what tools to use, when to use them, and how to best leverage them. 

Content Writing, Engineered incorporates AI tools at every stage of the writing process, including using AI tools for:

  • Ideation
  • Research and SME interviews
  • Data sourcing
  • Keyword optimization
  • Editing
  • Image generation
 

Learn about Generative AI

CWE_Generative AI

Meet Your Course Instructors

Morgan Square headshot_small

 

MORGAN NORRIS

Morgan's expertise is combining a client's messaging, vision, and audience into clear, succinct copy that speaks directly and effectively to an audience.

Wendy Square headshot_small

 

WENDY COVEY

Wendy helps companies connect with customers, build trust and drive sustainable results using a smart inbound marketing and sales approach.

 

Technical Writing Fundamentals to Promotion-Ready Content

 

6 weeks of lessons, weekly coaching sessions (including two private sessions) with a Slack channel for peer feedback and networking.  

 

week 1
preparing to write
Learn the practices of writing and storytelling.
Write the overarching company narrative you'll include in most content.
Week 2
CONTENT TYPES
Learn the principles and key components of different types of content.
Choose the content piece and topic you'll work on during the course.
Week 3
Research and Outline
Learn about research processes, framing content, and working with SMEs.
Conduct the research you'll need for your content and develop an outline.
week 4
Writing
Learn to draft your content piece efficiently.
Write your content with an effective structure, tone, and headline.
week 5
Reviewing content
Learn best practices for technical reviews and the fundamentals of editing.
Edit your content and create a basic style guide.
Week 6
Enhancing Content
Learn layout, design, and promotion.
Identify images and CTAs for your content, create promotional graphics.
 

FREE INTRO CLASS

B2B Content Writing 101

 

Learn more about our approach to mastering technical content development in the free, 1-hour class, B2B Content Writing 101.

In this class, we will walk through the step-by-step process our technical writers have used for 10+ years and hundreds of clients.

 

Watch Now

Mockup_B2B Content Writing 101 Class

Content marketing programs need repeatable processes

 

Content Writing, Engineered course participants receive access to course lessons for an entire year.

 

Enroll Now

Flywheel Graphic Final

 

 

WRITE CONTENT. EXPERIENCE RESULTS.

 

Create all of the content you need to engage, compel, and convert technical audiences. Content types covered in this course include white papers, case studies, slide decks, infographics, news releases, and more.

The process of writing technical content can be overwhelming, especially if you are a one-person marketing department. This course guides you through the entire process from start to finish using real-world examples and providing best practices every step of the way. I gained valuable knowledge, tools, and confidence to write, edit, and promote better technical content from this course. I highly recommend it to anyone that writes for technical audiences.
Rachel Anderko
Marketing Manager, R.E. Mason
I really enjoyed this class and learned so much! The whole process of working with an SME from interview question selection to collaboration on a final draft and clarifying questions was really helpful.
Beth T.
As an engineer, I was very strong in the capabilities of our products, and I was looking for proven ways to optimize our content and resources for a technical audiences while standing out from the competition. TREW's Content Writing: Engineered Course provided me with the tools and the practice to generate a steady stream of effective content and to understand how to optimize content to catch the attention of my intended audience.
Chris M.
The course is so well balanced between videos, coursework, and the live session that it is almost perfect for achieving a higher level of mastery.
Jean-Louis C.
I really liked the aspect of creating multiple content pieces from a single topic. I also like the personal attention we received and that we could respond to one another's issues.
David H.
Walking step by step through the process helped uncover weaknesses or lack of specific knowledge about the whole process. Great peer group for discussions. Morgan's definitely a pro, too.
Chad P.
I like that the course required me to produce an actual piece of technical writing. Morgan was a very professional instructor, especially given the limitations of virtual learning.
Sam M.
I’ve already learned more about content marketing and writing than I have in the last year of on-the-job training, and am looking forward to the rest of the course. The video lessons are very well done, very instructional. I’m getting so much from the feedback and coaching sessions, and have so many ideas to implement in 2022.
Participant, just two weeks into the course
I love how this course is broken out in phases to make sure we covered all steps of the writing process. This approach made putting the actual content together easy. [The course] really met the expectations of what our team hoped to accomplish, namely having a plan for content development and a process for writing that’s repeatable.
Priscilla F.
TREW's Content Writing, Engineered Course provided me with the tools and the practice to generate a steady stream of effective, technical content. I now also know how to optimize and promote that content to catch the attention of my audience.
Sebastian B.
 

Frequently Asked Questions

 

Ready to get started?

Enroll today and learn how to write content that converts technical buyers.

Enroll Now

 

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