Guided Lessons
Take a proven, step-by-step approach to content development with assigned weekly lessons via on-demand video.
SERVICES
Marketing Planning
- Annual Marketing Planning
- Campaign Planning
- Product Launch Strategy
Brand Marketing
- Brand Positioning and Messaging
- Rebrand and Acquisition Marketing
- Brand Identity and Creative
Content Marketing
- Content Planning
- Technical Writing
- Content Promotion and Advertising
Website Services
- Website Strategy
- Technical Web Content
- Corporate Web Pages
HubSpot Services
- HubSpot Onboarding + Training
- HubSpot Audits + Optimization
- Marketing, Sales, CMS and Service Hub
Sales Enablement
- Sales Enablement Strategy
- ABM Strategy
- Thought Leadership Content
Content is critical for driving inbound leads, but writing content that's technical enough to compel technical audiences requires experience and training.
Take a proven, step-by-step approach to content development with assigned weekly lessons via on-demand video.
Four live group coaching and feedback sessions and an ongoing private cohort for peer interaction.
Finish the course with a complete piece of content -- from identifying a topic through writing, editing, and promotion.
Two personal feedback sessions with a TREW Marketing expert to help you plan and refine your writing.
The process of writing technical content can be overwhelming, especially if you are a one-person marketing department. This course guides you through the entire process from start to finish using real-world examples and providing best practices every step of the way. I gained valuable knowledge, tools, and confidence to write, edit, and promote better technical content from this course. I highly recommend it to anyone that writes for technical audiences.
I really enjoyed this class and learned so much! The whole process of working with an SME from interview question selection to collaboration on a final draft and clarifying questions was really helpful.
As an engineer, I was very strong in the capabilities of our products, and I was looking for proven ways to optimize our content and resources for a technical audiences while standing out from the competition. TREW's Content Writing: Engineered Course provided me with the tools and the practice to generate a steady stream of effective content and to understand how to optimize content to catch the attention of my intended audience.
The course is so well balanced between videos, coursework, and the live session that it is almost perfect for achieving a higher level of mastery.
I really liked the aspect of creating multiple content pieces from a single topic. I also like the personal attention we received and that we could respond to one another's issues.
Walking step by step through the process helped uncover weaknesses or lack of specific knowledge about the whole process. Great peer group for discussions. Morgan's definitely a pro, too.
I like that the course required me to produce an actual piece of technical writing. Morgan was a very professional instructor, especially given the limitations of virtual learning.
I’ve already learned more about content marketing and writing than I have in the last year of on-the-job training, and am looking forward to the rest of the course. The video lessons are very well done, very instructional. I’m getting so much from the feedback and coaching sessions, and have so many ideas to implement in 2022.
I love how this course is broken out in phases to make sure we covered all steps of the writing process. This approach made putting the actual content together easy. [The course] really met the expectations of what our team hoped to accomplish, namely having a plan for content development and a process for writing that’s repeatable.
TREW's Content Writing, Engineered Course provided me with the tools and the practice to generate a steady stream of effective, technical content. I now also know how to optimize and promote that content to catch the attention of my audience.
Contact us for discounts on 3 or more seats and outsource your training today.
6 weeks of lessons, weekly coaching sessions (including two personal sessions) with a private Slack channel for peer feedback and networking.
Content Writing, Engineered course participants receive access to course lessons for an entire year.
Create all of the content you need to engage, compel, and convert technical audiences. Content types covered in this course include:
In-depth white papers.
Case studies that show the ROI of your products or services.
Corporate slide decks that give a company overview.
Infographics to visually represent content.
Morgan's expertise is combining a client's messaging, vision, and audience into clear, succinct copy that speaks directly and effectively to an audience.
Wendy helps companies connect with customers, build trust and drive sustainable results using a smart inbound marketing and sales approach.
Content Writing, Engineered is a 6-week course that takes participants from writing fundamentals to a final piece of promotion-ready content, with expert, real-time feedback all along the way. It’s dedicated, outsourced writing training specific to companies reaching technical audiences.
The course includes:
The pricing for the 6-week course is $1195 per person. For information on group discounts, please contact us today.
If you work for a startup, small business, university or yourself (freelancers and students), learn about our Solo Package pricing.
We think so. We’ve priced the course at a fraction of the cost you’d spend outsourcing a piece of technical content or hiring private coaching to help you write. With the course, you’ll get instruction and consulting feedback throughout the course, finish with a final piece of technical content, and be able to use the step-by-step lessons over and over again.
Lessons: You'll receive access to password-protected videos of each week's lessons. These are available on-demand. You'll be assigned one module per week.
Assignments: Weekly assignments will be shared via Google Drive and Dropbox.
Weekly coaching: The 1-hour group sessions and 30-minute 1:1 meetings will be on Fridays via virtual meeting platform. Group sessions will be recorded and stored in a shared Dropbox folder for future reference.
Peer interaction and additional resources: You'll have a private Slack channel to interact with your entire cohort.
It’s different. Technical audiences are skeptical, analytical, and deeply intelligent in their nuanced fields. Quick headlines and superlatives don’t work for them, and their purchase decisions are often large, long-term ones. They need multiple pieces of compelling and accurate content that speaks directly to their pain points in order to build trust.
Yes. We offer discounts for companies purchasing three or more seats. Please contact us for more information.
Any dedicated writers or marketers (or engineers and sales staff who are taking on aspects of marketing) who are expected to write blogs, white papers, ebooks, case studies, news releases, interactive content, or corporate/sales slide decks. This course is designed to take the guesswork out of writing these content pieces. In marketing, successful content leads to qualified leads and qualified leads lead to sales. We want to give you a trusted process to make writing content more efficient and effective. We’re here to make your job easier.
Not a problem. We’ll help you decide during the coaching piece of the course. That’s the benefit of having live sessions and access to experts. Once the course is over, you can continue to use the lessons to guide you through creating additional pieces of content.
You'll have access to the lessons for a year so you can use them to guide you as you create dozens of content pieces.
Yep, contact us if you’d like to be notified of future sections of this and other courses.
With a firm start and end date, this course doesn’t have a free trial. If you’re interested in some free, on-demand resources, check out our research, ebooks and webinars here.