senior Brand and content Strategist
Great products and services are everywhere. It’s only when they’re communicated clearly that customers can find those products and services, make an informed purchase, and solve pressing problems. Morgan helps technical companies define their corporate brand, identify their differentiators, and communicate their value to customers through brand storytelling and content.
Morgan’s areas of expertise include:
Morgan believes that the process of brand positioning and messaging powers companies by aligning corporate leadership, building a story that fuels staff and engages customers, and creating a foundation for consistent content – and she’s seen these results come true for TREW clients time and again over the last decade.
Before joining TREW Marketing in 2010, Morgan worked at NI, gaining a deep foundation in test and measurement and engineering technology. At NI, she wrote corporate and product news releases, worked with international customers to create powerful case studies, managed relationships with top test and measurement, science, and engineering publication editors around the country, and developed social media campaigns for corporate brand awareness and specific product launches.
Morgan holds degrees in Public Relations and Spanish, with a minor in Business from The University of Texas at Austin. Growing up, she also spent many years in the UK.
Morgan, her husband, and three kids recently moved from Austin to downtown DC, where they enjoy walking the city, visiting the local museums, and playing a guess-who-is-in-that-motorcade game. Morgan believes wholeheartedly in the serial comma, loves hosting parties, and can make a chocolate chip cookie that will win over almost anyone.