Your website doesn't support visitors.
Website Strategy
Define a clear plan for how prospects find your site, understand your value, and convert — ensuring your website performs from day one.
Learn about Website Strategy >
You're missing key content on your site.
Web Content
Create technical web content that captures attention, fills content gaps, and turns traffic into trust and leads.
Your website is outdated and needs a refresh.
Website Redesign
Redesign your website to improve discoverability, usability, and credibility for technical buyers.
Learn about Website Redesigns >
Website Strategy
A successful website doesn’t start with design. It starts with strategy.
Without a clear strategy, even the best-looking website risks confusing visitors, burying key information, or failing to support how engineers evaluate solutions.
Our website strategy process defines a clear, actionable plan for how prospects will:
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Find your website through search, referrals, and AI-driven discovery
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Understand your value quickly and confidently
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Navigate complex offerings without friction to find the information they need
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Convert into qualified leads at the right stage of their journey
Through collaborative strategy sessions, we align stakeholders and document everything needed to inform design and development including site architecture, functional requirements, content needs for key pages and site sections, design direction, and CMS selection.
By answering these questions before design and development begin, we reduce rework, speed up execution, and ensure your website performs from day one — turning traffic into trust and trust into opportunities.
Web Content
You have about 5 seconds to earn a visitor’s attention.
We create technical web content that captures interest quickly and sustains it with substance combining:
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Engineer-focused messaging
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The right amount of technical detail
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Clear next steps to keep contacts moving down the funnel
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Visual storytelling (imagery, icons, video)
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SEO and GEO best practices to support discoverability across search engines and AI-driven platforms
As part of our content process, we also identify content gaps by pinpointing missing, outdated, or underperforming pages that prevent buyers from fully understanding your solutions or progressing through their journey. This ensures your website supports the full research and evaluation process, from early problem identification to solution validation.
The result is content that does more than attract clicks. Your website becomes both a traffic driver and a trust builder, educating technical buyers while guiding them toward meaningful next steps.
Website Redesign
SEO and buyer behavior are constantly evolving, and your website needs to evolve with them.
A website redesign isn’t about making things “look nicer.” It’s about ensuring your site continues to support how technical buyers search, evaluate, and make decisions as markets, technologies, and expectations change. A redesign without strategy risks carrying old problems into a new layout.
Our web redesigns are grounded in the strategic and content foundation established upfront. We redesign engineering websites with:
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Search visibility in mind, incorporating SEO and GEO best practices so your content is discoverable across search engines and AI-driven platforms
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Clear user journeys for technical buyers, guiding visitors through complex offerings with intuitive navigation and purposeful page flow
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A focus on substance, so the content on the page speaks to an engineering audience, answers their questions, and gives them the technical depth needed to make decisions
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Scalable foundations that support future growth, new offerings, and evolving marketing initiatives
Every redesign balances performance, usability, and brand credibility — ensuring your website reflects the strength of your solutions, supports your sales process, and continues to perform long after launch.
Website Strategy & Redesign Leads to 63% Increase in New Contacts
Silex Technology is a global leader in wireless connectivity solutions, supporting device manufacturers across industries ranging from medical devices to factory automation. To better market their technology to engineers and unify their brand across North America and Europe, Silex partnered with TREW Marketing to implement a strategy-first approach — starting with a global website redesign.. The new site consolidated multiple websites, supported regional and language-specific content, and improved navigation for a growing portfolio of technical products and resources.
