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Marketing Planning

Marketers Who Plan, Achieve.marketing planning graphic marketing planning graphic

marketing planning graphic

Successful engineering firms are using a combination of digital marketing tactics to reach target audiences and convert them into leads--all from their websites. 

To win business in today’s world, you need to use a combination of tactics--inbound marketing, SEO optimization, website development content marketing, social media, and marketing automation. It can be overwhelming if you aren’t a digital marketing expert. Take control of your marketing efforts by strategizing and planning how you will win business in 2019. 

We can help you strategize and plan your marketing efforts so you stand out from your competition and meet your audience where they are. We know engineers and how to market technical products and services in this digital world. Work with us to strategize and prioritize your business goals then plan marketing efforts to reach your goals. 

Our Approach to Marketing Planning


1. Document business strategy 

• Business Goals

•Key Markets

• Buyer Personas


noun_1132369_cc2. Evaluate current state

• Marketing SWOT

• Key Initiatives 

• Develop Future State


                3. Create a strategic plan

• Marketing Goals

• Campaigns, Activities & Scorecard

• Content Plan

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Marketing Planning Ebook 2020-1


Failing to Plan is Planning to Fail 

Don’t let your marketing tactics fail because of  a lack of marketing planning. Download this ebook, tailored to technical B2B business and marketing leaders, to step through TREW’s proven marketing planning preparation.

This one-of-a-kind, data-enriched ebook sets you up for success with a smart, prioritized approach that helps technical business leaders and marketers develop, implement, and execute an effective and measurable marketing program.

Download the Ebook

Planning without Research is Just Guessing

Marketers in charge of targeting technical audiences are grappling with the industry’s shift toward online and content marketing and how to apply this approach effectively for an engineering audience. They need to understand what content engineers consume, why they look for it, and how they find it. 

TREW and IEEE GlobalSpec partnered to conduct a survey in major regions of the world to learn critical marketing information from technical professionals. Download this research study to help strategize your marketing tactics into plans using industry research. 

Download Research Report

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Our Marketing Planning Process

While we customize your marketing plan to fit your brand and goals, we follow the same proven process to develop each marketing plan. We start by setting goals and analyzing the current state of your company before developing a strategic plan to reach your customers. 

Marketing Planning Process

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Plan a Successful Product Launch 

Are you launching a new technical product, but aren't sure where to start? Most product launches don't turn out successful. Read our guide to launching a new product to technical B2B buyers. This eBook providers you with a framework for developing your product launch plan, discusses how to position your product in the marketplace, and includes practical tips for choosing, implementing, and measuring smart marketing activities and tools.

Download the Ebook

Onsite Marketing Planning Workshop

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Onsite workshops are ideal for teams who are seeking in-depth focus on a particular aspect of their marketing or need help with a specific market or competitive situation. In this hands-on, in-depth workshop led by TREW senior marketing staff, we’ll guide you through the process to develop your 12-month marketing plan. You will leave with a draft plan in-hand. 

Request a Workshop


“We expected TREW to help us grow our leads and they did, but what surprised us was that overtime we came to rely on them to be our virtual marketing CMO, providing strategic marketing guidance that includes coaching and mentoring marketing team members, creating dashboard metrics along with analysis to ensure we were hitting our targets, and providing on-going guidance for marketing investments as well as divestments.”                                                                                     
-David Smith, President and CEO, Silex Technology  
  Read the Case Study


Get started with our 20-minute marketing assessment.

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