Marketing Planning

Marketers Who Plan, planning graphic marketing planning graphic

marketing planning graphic

Successful engineering firms are using a combination of digital marketing tactics to reach target audiences and convert them into leads--all from their websites. 

To win business in today’s world, you need to use a combination of tactics--inbound marketing, SEO optimization, website development content marketing, social media, and marketing automation. It can be overwhelming if you aren’t a digital marketing expert. Take control of your marketing efforts by strategizing and planning how you will win business in 2018. 

We can help you strategize and plan your marketing efforts so you stand out from your competition and meet your audience where they are. We know engineers and how to market technical products and services in this digital world. Work with us to strategize and prioritize your business goals then plan marketing efforts to reach your goals. 

Our Approach to Marketing Planning


1. Document business strategy 

• Business Goals

•Key Markets

• Buyer Personas


noun_1132369_cc2. Evaluate current state and future state

• Marketing SWOT

• Key Initiatives 

• Current and Future State


3. Create a strategic plan 

•Marketing Goals

• Campaigns, Activities & Scorecard

• Content Plan

Marketing Planning Deliverables 2-1

Failing to Plan is Planning to Fail 

Don’t let your marketing tactics fail because of  a lack of marketing planning. Download this ebook, tailored to technical B2B business and marketing leaders, to step through TREW’s proven marketing planning preparation.

This one-of-a-kind, data-enriched ebook sets you up for success with a smart, prioritized approach that helps technical business leaders and marketers develop, implement, and execute an effective and measurable marketing program.

Download the Ebook

Planning without Research is Just Guessing

Marketers in charge of targeting technical audiences are grappling with the industry’s shift toward online and content marketing and how to apply this approach effectively for an engineering audience. They need to understand what content engineers consume, why they look for it, and how they find it. 

TREW and IEEE GlobalSpec partnered to conduct a survey in major regions of the world to learn critical marketing information from technical professionals. Download this research study to help strategize your marketing tactics into plans using industry research. 

Download the Report

Smart Marketing for Engineers Report Screen pic

Get started with our 20-minute marketing assessment.

Contact Us