Marketing Planning 101:

A Tactical Guide to Building Your Inbound B2B Marketing Plan


A strategic B2B marketing plan is a necessary part of your marketing process, but it can also be a daunting task if you’ve never done one before or don’t have much experience.

In this on-demand webinar, Jennifer Dawkins, TREW Account Director, walks through key marketing plan steps, including: 

  • Identifying your key markets and target audiences
  • Evaluating your current marketing strengths, weaknesses, opportunities and threats
  • Developing marketing goals that tie to your business goals
  • Defining your current and desired future state
  • Selecting key initiatives
  • Setting success measures
  • Building an action plan

Watch the Webinar