Resource Center

In-depth marketing resources for the technical marketer.

Research
2023 State of Marketing to Engineers Research Report
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Research
State of Marketing to Engineers Research Archives
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Case Study
Stelo: Rebranding to Improve Brand Awareness and SEO
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Case Study
Quantifi Photonics: Product Launch Campaign Increases Brand Awareness & Generates New Contacts
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Case Study
Ansys: Focusing on Content Strategy to Optimize Content Creation
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Guide
B2B Marketing Growth Guide
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Webinar
2023 State of Marketing to Engineers Research Webinar
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Template
B2B Case Study Template
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Checklist
B2B Content Editing Checklist
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Guide
Smart Brand Positioning and Messaging for Engineers Guide
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Guide
Smart Product Launches for Engineers Guide
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Webinar
2022 State of Marketing to Engineers Research Webinar
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Book
Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content
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Webinar
Getting Started with Content Marketing: Year One Webinar
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Webinar
Build a Better Technical Website
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Kit
The LinkedIn Kit
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Case Study
Genuen: Rebranding After Acquisitions Leads to Double Digit Web Growth
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Webinar
Marketing Planning 101: A Tactical Guide to Building Your Inbound B2B Marketing Plan
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Case Study
Knowles Precision Devices Goes All-In with Inbound Marketing Approach
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Ebook
Preparing For Your 12-Month Marketing Plan: A Strategy Guide For Technical B2B Business and Marketing Leaders
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Ebook
Getting Started with Content Marketing: Year One
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Webinar
How to Write Content that Converts Technical Audiences
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Kit
The LinkedIn Miniseries
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Kit
The Media Miniseries
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Case Study
Panduit: TREW and Panduit Work to Refresh and Deploy Brand Messaging
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Ebook
Website Redesign: TREW's Proven Process of Web Redesigns
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Case Study
Vertech: Content Marketing and Website Updates Help Systems Integrator Find New Leads and Customers
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Webinar
Storytelling for Technical Brands: 5 Steps for Creating a Better Brand
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Case Study
Silex: TREW Helps Lead Global Marketing Efforts with Website Redesign
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Kit
Content Marketing Kit for B2B Technical Marketers
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Case Study
Hallam-ICS: TREW Brand Positioning and Messaging Captures Culture as Key Differentiator in Technical Solutions
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Ebook
How to Engineer a High-Performing Pipeline
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Book
Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences
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Kit
Brand Positioning and Messaging Kit
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Kit
Email Resources for B2B Technical Companies
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Kit
Getting Started with Video Marketing
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Webinar
Delivering Content to Engineers: 6 Marketing Tips for Manufacturers
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Kit
Small Marketing Teams Toolkit
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Kit
Product Launch Kit
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Webinar
HubSpot Demo
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Kit
SEO Getting-Started Guide for B2B Technical Marketers
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Research
Guide to Top Internet Privacy Laws
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Webinar
2021 State of Marketing to Engineers Research Webinar
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Kit
Tips to Help You Navigate a Crisis
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