The rules of engagement have changed, again. With 60% of Google searches ending in zero clicks, AI-generated content flooding every channel, and LinkedIn’s algorithm in flux, marketing to engineers is more complex and competitive than ever.
In this fast-paced webinar, Wendy Covey, reveals what’s actually working now to reach and earn the trust of today's technical buyers.
Backed by research and real-world examples, you’ll hear how technical companies are:
- Navigating zero-click search and social media's changing rules
- Adjusting channel mix as digital natives lead buying decisions
- Putting spokespeople at the forefront to build human-centric brands
- Moving content strategy deeper into the buyer's journey
Whether you’re planning your 2026 strategy or sprinting toward year-end KPIs, this session will deliver timely strategies you can put to work right away.
ABOUT THE SPEAKER
Wendy Covey is a CEO, technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of highly technical companies build trust and fill their pipelines through inbound marketing.
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