You're missing opportunities because your brand isn't known.
Strategic Story Development
Build and execute a visibility engine that maximizes upcoming events, product launches, or industry announcements.
You're not mentioned in AI search.
Media Outreach
Become credible, established, and well-cited, so you’re referenced and recommended by AI tools.
Your brand lacks thought leadership.
Executive Thought Leadership
Create a network of thought leaders in your organization; join and lead the conversations where your buyers already are.
STRATEGIC STORY DEVELOPMENT
We work with your team to define the core ideas you want to own, develop clear storylines, and identifying the technical proof that support them.
These storylines become the backbone of every pitch, press release, article, interview, executive post, and tradeshow theme. They keep your news and messages from becoming a series of disconnected announcements and instead build intentional, compounding credibility over time.
MEDIA OUTREACH
We work closely with editors, reporters, and technical publications to secure credible, high-impact coverage.
Our approach includes:
- Highly targeted press releases with strong visuals
- Media list development and prioritization, and relationship-building with editors
- Personalized pitches tied to industry trends and buyer pain points
- Contributed content development
- Pre-show and at-show media outreach for core tradeshows
- Opportunities in the specific publications, newsletters, and podcasts your audience trusts
EXECUTIVE THOUGHT LEADERSHIP
TREW helps your technical leaders build the kind of visibility that earns trust and shape industry conversations. We work with executives and subject-matter experts to develop a differentiated point of view, show up consistently on LinkedIn, participate in industry conversations, and expand their presence through podcast appearances, Q&A contributions, comments, and panels.
How Path Robotics Used Strategic PR to Build Industry Awareness
Path Robotics came to TREW with one press release, a short media list, and a major challenge: stand out at one of the industry’s busiest trade shows. In a few short weeks, TREW took their limited plan and shaped it into a high-impact, multi-touch PR campaign that doubled editorial opportunities, expanded outreach from 5 to 32 publications, and generated 5 interviews, 7 media pickups, and a potential audience reach of 147M+.
By restructuring their news, tailoring pitches, and securing contributed articles and tradeshow interviews, TREW helped Path Robotics fill their Google News page with third-party credibility and become a talked-about story at Automate.
