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SERVICES
Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing

Content Marketing
- Content Planning
- Content Development
- Content Programs

 

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization

Sales Enablement
- Sales Enablement Strategy
- ABM Strategy
- Thought Leadership Content

Website Services
- Website Strategy
- Technical Web Content
- Corporate Web Pages

KEYNOTES, TRAINING + EVENTS
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Virtual and Onsite Master Classes for
Technical Marketing Teams

Master Classes, Customized Training, Immersive Keynotes, Industry Events

Inspiring Strategy and Tactical Takeaways for Companies with Complex Technologies

 

Level Up Your Marketing Team

 

The world of marketing can be a bit like riding a rollercoaster - exciting, fast-paced, and occasionally overwhelming! AI is changing the game, and marketing tactics that were once working, are no longer as successful. Today's marketing landscape is evolving at warp speed, and keeping up with the latest trends and technologies is no longer a choice; it's a necessity.

Backed by research, TREW Marketing Master Classes are designed to provide technical marketing teams with the most up-to-date recommendations and best practices in order to stay on top of these rapidly evolving marketing trends. 

 
TREW Marketing Master class

Integrating AI into Your B2B Marketing Strategy

 

Stay ahead of the curve as SEO and AI advance - learn to maximize generative tools for greater productivity and a differentiated multi-channel presence.

Attendee Takeaways: 

  • An overview of the quickly changing AI-powered Martech landscape
  • Examples of how to use generative AI tools to save time, and what you should not use them for
  • How generative AI tools are changing the makeup of content teams
  • The evolution of search behavior and search platforms, and where to shift your marketing priorities to be found
  • How optimizing for LLMs differs from traditional SEO
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TREW Marketing Master class

Building and Measuring Brand Authority

 

Learn what forces are shaping B2B technical marketing today and discover how you can expand brand leadership, leverage technology to grow faster, and create unique experiences for buyers.

Attendee Takeaways: 

  • New research around technical buyers how they search, what they're looking for, and when they want to engage
  • How to create a brand strategy to emphasize brand differentiation, grow thought leadership, and share an authentic human voice
  • Tried and true ways to grow and measure brand authority
  • Using voice of customer insights to better understand what your target audiences truly care about
  • Content marketing table stakes you can't leave behind when targeting technical audiences and tips for improving them
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TREW Marketing Master class

Optimizing Your Marketing + Sales Processes in HubSpot

 

Master marketing automation with best practices for utilizing new features, use cases, integrations, emerging AI, and evolving strategies.

Attendee Takeaways: 

  • 5 Best practices + features to use in any marketing automation tool
  • HubSpot Marketing and Sales use cases
  • Useful integrations with other key marketing/sales tools
  • What's coming in HubSpot AI
  • Growing with HubSpot: Getting Started vs Year 3+
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Meet Our Speakers

2023 CMW_Wendy Speaking
2023 HBMA
2022 CMW_Morgan Speaking
 

What to Expect

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Interactive

We want to engage with your team!

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2 Hours

1.5 hours of presentation and examples with 30 minutes of Q&A and discussion.

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Flexible Format

All masterclasses can be done either in-person or virtually via Zoom. 

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Cost-Effective

Time is money. Book a masterclass for $4,700.

In-person travel expenses billed separately. 

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Industrial Marketing Summit is the premier gathering for industrial marketers — organized for and by the industrial marketing teams at CADENAS PARTsolutions, TREW Marketing and Gorilla 76.

Join some of the most innovative marketers in engineering, manufacturing and technical industries January 31 to February 2 in Austin to connect with peers, level up your program, advance your career and grow your business.

 

Learn about Industrial Marketing Summit >

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Where in the World is TREW Marketing?

9/28/2023
Content Marketing World
Washington D.C.

Know and Be Known: Truly Understand Your B2B Customers to Earn their Trust

We spend a lot of time creating content – deciding what to say, how to say it, and where to engage in conversation. But like in every relationship, your customers will start to distance themselves if they're not feeling heard.

By conducting deep customer research, you can uncover your B2B prospects' pain points in their own words, and then create content that meets them where they are, at each stage of their journey.

Learn More >

9/26/2023
Content Marketing World
Washington D.C.

Manufacturing Master Class: 5 Steps to Becoming a Leading Technical Brand

Technical buyers think differently. The stakes are high when it comes to B2B technical purchases, which is why these meticulous industrial and manufacturing buyers research longer, consume more content and have a longer buyer's journey. In this Master Class, you'll learn how to turn your brand into a trusted resource through content marketing.

Learn More >

4/11/2023
Illinois Manufacturing Excellence Center
Virtual

How Manufacturers Build Trust and Convert Buyers with Content Marketing

The stakes are high when it comes to technical purchases, which is why these meticulous technical buyers research longer, consume more content, and have a longer buyer's journey. In this session you’ll learn how to turn your brand into a trusted resource through content marketing.

Learn More >

3/16/2023
Purdue Manufacturing Excellence Partnership
Virtual

Reaching Technical Buyers: 2023 Research Findings for Manufacturers

Technical buyers are often the leading specifiers and decision-makers for manufacturing solutions. Learn how this discerning audience seeks and consumes information to make purchase decisions, how that behavior differs by age, and ways the landscape has changed over time. Utilizing specific 2023 research findings for manufacturers, you’ll learn answers to questions such as:

  • Do engineers and technical buyers use social media and listen to podcasts for work?
  • What types of content do they prefer, and which information sources do they trust most?
  • When are they most open to engaging with sales, and how do they like to engage?

Learn More >

2/27/2023
ERA Conference
Austin, TX

Transforming Your Brand Into a Trusted Resource

The stakes are high when it comes to technical purchases, which is why these meticulous technical buyers research longer, consume more content and have a longer buyer’s journey. In this session, you’ll learn how to turn your brand into a trusted resource through content marketing.

Key takeaways from this session include:

  • A framework for creating differentiated messaging
  • Where to meet your buyers and share your message
  • How to position salespeople as trusted advisors
  • Five things you can do to get started with content marketing

Learn More >

 

Schedule a TREW Marketing Master Class