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Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing



Content Marketing
- Content Planning
- Content Development
- Content Programs

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization


Master Classes, Customized Training, Immersive Keynotes, Industry Events

Inspiring Strategy and Tactical Takeaways for Companies with Complex Technologies


Level Up Your Marketing Team


The world of marketing can be a bit like riding a rollercoaster - exciting, fast-paced, and occasionally overwhelming! AI is changing the game, and marketing tactics that were once working, are no longer as successful. Today's marketing landscape is evolving at warp speed, and keeping up with the latest trends and technologies is no longer a choice; it's a necessity.

Backed by research, TREW Marketing Master Classes are designed to provide technical marketing teams with the most up-to-date recommendations and best practices in order to stay on top of these rapidly evolving marketing trends. 


Explore Our Available Master Classes

TREW Icon_AIIntegrating AI into Your B2B Marketing Strategy


Stay ahead of the curve as SEO and AI advance - learn to maximize generative tools for greater productivity and a differentiated multi-channel presence.

Attendee Takeaways: 

  • An overview of the quickly changing AI-powered Martech landscape
  • Examples of how to use generative AI tools to save time, and what you should not use them for
  • How generative AI tools are changing the makeup of content teams
  • The evolution of search behavior and search platforms, and where to shift your marketing priorities to be found
  • How optimizing for LLMs differs from traditional SEO



Learn what forces are shaping B2B technical marketing today and discover how you can expand brand leadership, leverage technology to grow faster, and create unique experiences for buyers.

Attendee Takeaways: 

  • New research around technical buyers how they search, what they're looking for, and when they want to engage
  • How to create a brand strategy to emphasize brand differentiation, grow thought leadership, and share an authentic human voice
  • Tried and true ways to grow and measure brand authority
  • Using voice of customer insights to better understand what your target audiences truly care about
  • Content marketing table stakes you can't leave behind when targeting technical audiences and tips for improving them



Master marketing automation with best practices for utilizing new features, use cases, integrations, emerging AI, and evolving strategies.

Attendee Takeaways: 

  • 5 Best practices + features to use in any marketing automation tool
  • HubSpot Marketing and Sales use cases
  • Useful integrations with other key marketing/sales tools
  • What's coming in HubSpot AI
  • Growing with HubSpot: Getting Started vs Year 3+

TREW Icon_Marketing Planning

Leveling Up Your Content Plan


Develop your content plan using our proven step-by-step approach - with a focus on your objectives and associated success metrics to prove return on investment.

Attendee Takeaways: 

  • Identify your current marketing strengths and weaknesses while considering significant trends happening in your industry
  • Create your primary buyer persona, a representation of your ideal customer
  • Build the key themes and sub-topics that will be of interest to your audience
  • Plan your content based on your themes, topics, and sub-topics
  • Develop a content marketing scorecard to measure success

TREW Icon #10

Developing Authentic Personal Brands 


People want to interact with people, not faceless company brands, and the people representing the company are your staff. 

Attendee Takeaways: 

  • Define their personal brands in a way that's authentic to their strengths
  • Express and live their personal brands in a way that helps engage customers and best represent your corporate brand.
  • Understand best-in-class personal branding and provide tactical dos and don'ts.
  • Build a plan to evangelize and live and implement their personal brands

This master class is great for technical sales teams frequently interacting with external audiences, growing engineering companies with employees eager to be known and needing direction, and multi-level teams looking to gain thought leadership.


Meet Our Speakers

2023 CMW_Wendy Speaking
2023 HBMA
2022 CMW_Morgan Speaking

What to Expect

TREW Icon_Interactive

We want to engage with your team!

TREW Icon_Time Clock
2 Hours

1.5 hours of presentation and examples with 30 minutes of Q&A and discussion.

TREW Icon_Flexible Format
Flexible Format

All masterclasses can be done either in-person or virtually via Zoom. 

TREW Icon_Cost-Effective

Time is money. Book a masterclass for $4,700.

In-person travel expenses billed separately. 



Industrial Marketing Summit is the premier gathering for industrial marketers — organized for and by the industrial marketing teams at CADENAS PARTsolutions, TREW Marketing and Gorilla 76.

Join some of the most innovative marketers in engineering, manufacturing and technical industries in Austin to connect with peers, level up your program, advance your career and grow your business.


Learn about Industrial Marketing Summit >

Industrial Marketing Summit_Austin Skyline

Where in the World is TREW Marketing?

TREW Speaking Logo_Content Marketing World TREW Speaking Logo_Women in Electronics TREW Speaking Logo_Keysight TREW Speaking Logo_ERA Conference TREW Speaking Logo_Purdue MEP TREW Speaking Logo_CSIA TREW Speaking Logo_IMEC TREW Speaking Logo_HBMA
Women in Electronics

Understanding the Needs of the Customer

Eaton America's Marketing Conference

Level Up Your Content Plan

Austin, TX
ERA Conference

More than a Salesperson: Developing a Memorable, Trusted Personal Brand

Austin, TX
Industrial Marketing Summit

Leveling up Your Content Plan: A Guided Approach to Building Brand Authority

Austin, TX
Industrial Marketing Summit

Building and Measuring Brand Authority


Optimizing Your Marketing + Sales Processes in HubSpot

Washington D.C.
Content Marketing World

Know and Be Known: Truly Understand Your B2B Customers to Earn their Trust

Washington D.C.
Content Marketing World

Manufacturing Master Class: 5 Steps to Becoming a Leading Technical Brand

Portland, OR
Rohde & Schwarz

Integrating AI into Your B2B Marketing Strategy

Austin, TX
Silicon Labs

How AI is Impacting B2B Technical Marketing

Women in Electronics

Building Your AI Marketing Foundation

Illinois Manufacturing Excellence Center

How Manufacturers Build Trust and Convert Buyers with Content Marketing

Purdue Manufacturing Excellence Partnership

Reaching Technical Buyers: 2023 Research Findings for Manufacturers

Austin, TX
ERA Conference

Transforming Your Brand Into a Trusted Resource


Schedule a TREW Marketing Master Class