Jennifer Dawkins

PRESIDENT

As president of TREW Marketing, Jennifer leads the agency's day-to-day operations and strategic direction, ensuring the company delivers exceptional results for clients while investing in the people, processes, and capabilities that support long-term growth.  

Jennifer brings an analytical mindset to every aspect of the business and is passionate about using data and insights to strengthen performance across the agency, continuously improve how TREW serves clients, and make smarter business decisions. She believes the strongest teams and client partnerships are built on trust, collaboration, and consistently delivering value.  

She has spent her career marketing to engineers, including 15 years at National Instruments before joining TREW in 2016. Known for balancing strategic thinking with practical execution, Jennifer has partnered with many of TREW’s longest-standing clients to help them align marketing strategy to business goals, engage technical audiences, and achieve measurable results. 

She earned a degree in Journalism from The University of Texas at Austin, where she developed a love of writing and storytelling that has shaped her career. She lives in Austin, Texas with her husband and two dogs. Jennifer is an avid reader, yogi, and volunteer with the League of Women Voters.