Reaching the Technical Buyer: Research Trends for Manufacturers
Drawing from TREW and GlobalSpec’s industry-leading annual research, State of Marketing to Engineers, we’ll reveal how today’s technical buyers find, evaluate, and make buying decisions. You’ll get actionable insights into information sources, content preferences, generative AI trends, and where to focus your marketing efforts to earn trust and generate demand with technical audiences.
Executive Presence: Building Your Authentic Personal Brand
Want to stand out in a crowded technical market? It starts with you. This session will guide executives, marketers, and subject matter experts through the why and how of building an authentic personal brand—especially on LinkedIn. Learn how to showcase your expertise, expand your reach, and strengthen your company’s brand by becoming a visible, trusted voice in your industry.
Transforming Your Brand Into a Trusted Technical Resource
Buyers don’t want vendors—they want problem-solvers. In this talk, we’ll show you how to evolve your company brand into a go-to resource for engineers and technical decision-makers. You’ll walk away with a clear framework for positioning, messaging, and content development that builds long-term credibility and supports every stage of the buyer’s journey.
Do This, Not That: Marketing Strategies Working Now to Reach Technical Buyers
What’s working right now to reach engineers—and what’s not? In this fast-paced, example-packed session, you’ll get a rundown of proven strategies that drive engagement and results with technical audiences. From generative search and influencer marketing to social media missteps and newsletter fatigue, we’ll break down the dos and don’ts of modern industrial marketing.
Emerging Marketing Trends and Why Brand Has Never Been More Important
With AI-generated content on the rise and attention spans dropping, your brand is your most valuable asset. This forward-looking session explores how marketers can stand out in a noisy, lookalike market by leaning into differentiation, thought leadership, and brand consistency. You’ll also gain insights on how technical buyers assess credibility and how to meet their expectations in 2025 and beyond.
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by TREW Marketing and Gorilla 76, IMS delivers strategic insight, hands-on learning and true community. Whether you're a team of one, or leading a scaled marketing department, you'll walk away ready to market smarter, lead stronger and impact your business.
