Erin has worked with more than 40 technical companies across website strategy, content development, sales enablement, and marketing tool stack development. She’s a strategy-first marketer with a passion for persona development and a deep understanding of how marketing metrics tie into the bottom line.
She wears a lot of hats at TREW, delivering strategy services including marketing planning and website strategy, and leading client accounts as account director. Her goal is always to keep the audience in mind when developing strategy, executing content, and analyzing results, to ensure all marketing efforts are impactful and speak to the right persona’s goals and pain points.
Erin will happily talk to you all day about website strategy, your sales pipeline processes, hiring marketing talent, and the various ins and outs of the HubSpot- Salesforce integration.
Erin’s area of expertise include:
- Marketing Planning
- Content Strategy
- Website Strategy
- Sales Enablement
- HubSpot + Marketing Automation
- Account Direction & Management
Erin also oversees TREW’s inbound team and the development and execution of impactful marketing automation, sales enablement, and ABM services as part of the account services leadership team.
Before joining the TREW team in 2017, Erin worked in inbound marketing and PR at the Alzheimer’s Association, 1-800-PetMeds and Miami-area PR agencies.
Erin holds a B.S. in public relations with a minor in anthropology from the University of Florida. She lives in Austin, TX, with her husband John and their dog and cat. Erin is a self-proclaimed dog creep and has developed a love for handmade pottery mugs over the long pandemic. In her free time, she enjoys traveling the world, volunteering with animals, and rock climbing.