Create and market a brand worth following.
tell your story in a way that drives business
Your brand message is the narrative of your company. It describes the problems customers face, guides them to the solutions you provide, and shows the results your solutions bring. It’s easy to make your brand story all about you, but successful brands put the customer first, rather than their products or services.
Brand positioning and messaging identifies the critical aspects of both your customers and your business. The process aligns internal stakeholders and results in clear, compelling messaging for external audiences.
To develop your brand positioning and messaging, we work to identify your personas, understand your customers' pains, articulate what you do to solve those pains, define unique differentiators, and hone your corporate pitch.
Your visual brand consists of the design elements that communicate your company’s values and personality. The design of every piece of content you produce conveys something about your brand at first glance, before a prospect reads a single word.
Our work in visual branding involves logo design, color selection, and identifying images, icons, and shapes to use consistently throughout all content. These elements are included in a corporate style guide that provides a tool for consistent branding over time.
For prospects to trust you as a resource, it is important to communicate that you understand the challenges that they face and can speak to those challenges beyond the specific interest of promoting your company. You'll need to be a credible authority in the industry.
To establish thought leadership for a company or person, we identify topics where your expertise runs deep, and create and publish multiple types of content on different platforms.
When companies have a distinct culture that employees and customers love, it's an opportunity to create messaging that attracts prospects and helps recruit the best staff possible.
To create strong brand marketing that treats culture as a competitive advantage, we interview employees, customers, and other stakeholders, define headlines and messages, and promote culture internally and externally.
Create Messaging that Connects with Technical Audiences
Clear positioning aligns your team, solidifies your brand, and flows into central messaging that becomes the basis for marketing content, sales discussions, and business direction.
Start the process today by learning how to create compelling positioning and messaging that leads with your customer and offers proven, reliable solutions in a time of need.
Listen to or watch these episodes of the Content Marketing, Engineered podcast to learn more about our approach to brand marketing.
Frequently Asked Questions
What is brand positioning?
Do I need brand positioning and messaging if what we sell is a commodity?
How do I write clear brand messaging?
How do I rebrand after a merger or acquisition?
How do I create a tagline?
What happens after a brand positioning and messaging project?
How do I develop a corporate pitch deck?