Brand Marketing Agency for Engineering Firms

Brand positioning and messaging identifies the critical aspects of both your customers and your business. The process aligns internal stakeholders and results in clear, compelling messaging for external audiences.

To develop your brand positioning and messaging, we work to identify your personas, understand your customers' pains, articulate what you do to solve those pains, define unique differentiators, and hone your corporate pitch.

Your visual brand consists of the design elements that communicate your company’s values and personality. The design of every piece of content you produce conveys something about your brand at first glance, before a prospect reads a single word.

Our work in visual branding involves logo design, color selection, and identifying images, icons, and shapes to use consistently throughout all content. These elements are included in a corporate style guide that provides a tool for consistent branding over time.

We work to establish thought leadership for companies and specific company leaders. This process involves identifying topics where your expertise runs deep, and then planning, creating and publishing multiple types of content on different platforms.

Thought leadership campaigns include executive advisement, spokesperson training, pitching speaking opportunities and follow-on speechwriting, managing a corporate or individual LinkedIn presence and posts, writing news releases and executing PR outreach.

When companies have a distinct culture that employees and customers love, it's an opportunity to create messaging that attracts prospects and helps recruit the best staff possible.

To create strong brand marketing that treats culture as a competitive advantage, we interview employees, customers, and other stakeholders, define headlines and messages, and promote culture internally and externally.

EBOOK

Create Messaging that Connects with Technical Audiences

Clear positioning aligns your team, solidifies your brand, and flows into central messaging that becomes the basis for marketing content, sales discussions, and business direction.

Start the process today by learning how to create compelling positioning and messaging that leads with your customer and offers proven, reliable solutions in a time of need.

BPM Ebook (1)-1

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Frequently Asked Questions

What is brand positioning?
Do I need brand positioning and messaging if what we sell is a commodity?

Certainly. Prospects will choose to buy from you or your competitors, and you need to differentiate yourself from those competitors to be the final choice.

After brand positioning and messaging, every content can and should pull from your messaging document as the single source of truth to provide a definition of your company and your differentiators. The result of the brand positioning and messaging project is defined messaging that takes the burden off of sales, marketing, engineering, project management, etc. to come up with a story for every engagement, and in turn gives them the compelling story to tell every time. Your customers only interact with you every now and then -- it's imperative that they know exactly who you are, what you do, and what benefits you can provide them. They'll learn these value propositions by encountering your consistent solution delivery and message over time.
How do I write clear brand messaging?
How do I rebrand after a merger or acquisition?
How do I create a tagline?
What happens after a brand positioning and messaging project?

After you’ve gone through the intentional and specific process of defining your company position and messaging your pitch, differentiators, and company narrative…what’s next? At this point, you often have a core group of people who are passionately aligned over a concise text document. It’s not the amount of words on the page, but the clarity and specificity of those words that show the work poured into the document. To share your brand message, you need more than that document. You need to disseminate the message through other channels.
How do I develop a corporate pitch deck?

A corporate slide deck can be disseminated through your company so that multiple teams can give presentations that have the same look, feel, and message. It helps to create a script for each slide and including it in the notes for that slide. Presenters don’t need to use the script verbatim, but an available script allows a presenter to understand the main point for each slide and get a feel for the key related messages. They can then use whatever words and personal stories they need to articulate the corporate message with their own voice.