Content Marketing, Engineered

An End-to-End Guide to Effective, Compelling Content Marketing for Technical Audiences

 

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CME book

Engineers and Technical Audiences Think Differently.

Content Marketing, Engineered  helps marketers learn their journey, earn their trust, and win their business.
Content Marketing Engineered Overview Wendy Covey

 

Build Your Content Marketing Program  

The book guides business leaders and marketers through a proven, end-to-end content development process -- from identifying who to write for and what to write, to writing, publishing, promoting, and measuring compelling content that turns curious prospects into customers.

The Power of an Entire Marketing Firm in Your Hands

Content Marketing, Engineered gives engineering and technical companies the framework and guidance needed for content marketing. Written for the isolated, single-person marketer,  marketing leaders with teams,  and engineers undertaking new marketing efforts, this book puts decades of marketing to technical audiences and years of formal research into a practical guide that includes:

  •  Building specific audience personas and brand messaging
  •  Planning, creating, publishing, and promoting content
  •  Engaging sales and measuring ROI
     

 

Content Marketing, Engineered is available in digital or print on Amazon. For special bulk pricing on 10 or more books, please contact Abby to set up custom payment arrangements.

 

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Meet the Author

Since co-founding TREW Marketing in 2008, Wendy has helped hundreds of technical companies build trust and fill their pipelines using compelling, technical content and results-driven marketing plans.

In 2020, Wendy published Content Marketing, Engineered, a book that gives engineering and technical companies the framework and guidance needed for content marketing. And, she launched the Content Marketing, Engineered podcast to share interviews with technical marketing leaders.

 

Learn More

Eric_Starkloff_portrait
"For the last decade, Wendy has helped technical B2B companies successfully implement marketing programs that impact the bottom line. She understands the important nuances needed to develop content that really connects with engineering buyers. This book is a valuable and practical guide for organizations looking to start or strengthen their marketing efforts with a clear, content-based approach that's executable and measurable."
Eric Starkloff
CEO, National Instruments
Rivera
"Wendy Covey’s extensive background with engineering-centric companies makes her an authority in the field and she’s captured her expertise in this book to help you define and target your market with planned, measurable content and offers.”
Jose Riveria
CEO, Control System Integrators Association
josh
"Wendy delivers practical guidance for middle-market companies looking to grow their business through content marketing. The presentations and workshops delivered by her and the TREW team helped to fuel sustained channel partner growth at ANSYS—this book now makes the same critical information accessible to companies across the globe.”
Josh Doty
Global Partner Director, ANSYS

Listen to the audiobook

Prefer to listen to books? Access the audio recording of Content Marketing, Engineered read by Wendy Covey herself! 

 

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Listen to the Podcast

2 min read

2022 State of Marketing to Engineers Research Highlights with Christian Haight

The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and...

1 min read

Context Matters: Writing for Engineers with Adam Kimmel

Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.

...

3 min read

2021 Wrap Up and Look Ahead to 2022

Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021...

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