Skip to the main content.
Contact Us
Contact Us

SERVICES

Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing

 

 

Content Marketing
- Content Planning
- Content Development
- Content Programs

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization

 

SPEAKING, TRAINING + EVENTS
workshop-trew
Virtual and Onsite Master Classes for
Technical Marketing Teams

TREW Technical Resources_Book_Content Marketing, Engineered v2

 

Content Marketing, Engineered

Build Trust and Convert Buyers with Technical Content

 

Order Book on Amazon     Listen to Audiobook

 

Engineers and Technical Audiences Think Differently

 

Content Marketing, Engineered gives engineering and technical companies the framework and guidance needed for content marketing. Written for the isolated, single-person marketer,  marketing leaders with teams,  and engineers undertaking new marketing efforts, this book puts decades of marketing to technical audiences and years of formal research into a practical guide that includes:

  •  Building specific audience personas and brand messaging
  •  Planning, creating, publishing, and promoting content
  •  Engaging sales and measuring ROI

 

Order Book on Amazon     Listen to Audiobook

 

Meet the Author

 

Since co-founding TREW Marketing in 2008, Wendy has helped hundreds of technical companies build trust and fill their pipelines using compelling, technical content and results-driven marketing plans.

In 2020, Wendy published Content Marketing, Engineered, a book that gives engineering and technical companies the framework and guidance needed for content marketing. And, she launched the Content Marketing, Engineered podcast to share interviews with technical marketing leaders.

 

Learn more about Wendy Covey >

TREW Case Study_Orange Circle Frame Headshot_Wendy Covey
Eric Starkloff

"For the last decade, Wendy has helped technical B2B companies successfully implement marketing programs that impact the bottom line. She understands the important nuances needed to develop content that really connects with engineering buyers. This book is a valuable and practical guide for organizations looking to start or strengthen their marketing efforts with a clear, content-based approach that's executable and measurable."

 

Eric Starkloff | CEO | National Instruments

Jose Rivera

"Wendy Covey’s extensive background with engineering-centric companies makes her an authority in the field and she’s captured her expertise in this book to help you define and target your market with planned, measurable content and offers.”

 

Jose Riveria | CEO | Control System Integrators Association

Josh Doty

"Wendy delivers practical guidance for middle-market companies looking to grow their business through content marketing. The presentations and workshops delivered by her and the TREW team helped to fuel sustained channel partner growth at ANSYS—this book now makes the same critical information accessible to companies across the globe.”

 

Josh Doty | Global Partner Director | Ansys

 

Listen to the Podcast
2 min read

Navigating Industrial Marketing Challenges in a Shifting Economy

Apr 17, 2025 by Wendy Covey

Feeling a little uncertain in today’s economic climate? As the macroeconomic landscape continues to shift, marketers...
3 min read

A Sales Leader’s Perspective on Content that Earns Engineers’ Trust

Apr 3, 2025 by Wendy Covey

When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers,...
2 min read

Leveraging First Party Data in a Cookieless Marketing Landscape

Mar 20, 2025 by Wendy Covey

This week, we dive into how industrial marketers should be leveraging first-party data, Google Ads, and contextual...

Stay on Top of the Latest Marketing Trends
 

Purchase Your Copy on Amazon

 

Order the Book