Content Marketing, Engineered

An End-to-End Guide to Effective, Compelling Content Marketing for Technical Audiences


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CME book

Engineers and Technical Audiences Think Differently.

Content Marketing, Engineered  helps marketers learn their journey, earn their trust, and win their business.
Content Marketing Engineered Overview Wendy Covey


Build Your Content Marketing Program  

The book guides business leaders and marketers through a proven, end-to-end content development process -- from identifying who to write for and what to write, to writing, publishing, promoting, and measuring compelling content that turns curious prospects into customers.

The Power of an Entire Marketing Firm in Your Hands

Content Marketing, Engineered gives engineering and technical companies the framework and guidance needed for content marketing. Written for the isolated, single-person marketer,  marketing leaders with teams,  and engineers undertaking new marketing efforts, this book puts decades of marketing to technical audiences and years of formal research into a practical guide that includes:

  •  Building specific audience personas and brand messaging
  •  Planning, creating, publishing, and promoting content
  •  Engaging sales and measuring ROI


Content Marketing, Engineered is available in digital or print on Amazon. For special bulk pricing on 10 or more books, please contact Abby to set up custom payment arrangements.


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Meet the Author

Since co-founding TREW Marketing in 2008, Wendy has helped hundreds of technical companies build trust and fill their pipelines using compelling, technical content and results-driven marketing plans.

In 2020, Wendy published Content Marketing, Engineered, a book that gives engineering and technical companies the framework and guidance needed for content marketing. And, she launched the Content Marketing, Engineered podcast to share interviews with technical marketing leaders.


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"For the last decade, Wendy has helped technical B2B companies successfully implement marketing programs that impact the bottom line. She understands the important nuances needed to develop content that really connects with engineering buyers. This book is a valuable and practical guide for organizations looking to start or strengthen their marketing efforts with a clear, content-based approach that's executable and measurable."
Eric Starkloff
CEO, National Instruments
"Wendy Covey’s extensive background with engineering-centric companies makes her an authority in the field and she’s captured her expertise in this book to help you define and target your market with planned, measurable content and offers.”
Jose Riveria
CEO, Control System Integrators Association
"Wendy delivers practical guidance for middle-market companies looking to grow their business through content marketing. The presentations and workshops delivered by her and the TREW team helped to fuel sustained channel partner growth at ANSYS—this book now makes the same critical information accessible to companies across the globe.”
Josh Doty
Global Partner Director, ANSYS

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Listen to the Podcast

15 min read

Women in Electronics with Jackie Mattox

Research shows that diversity and inclusion leads to higher revenue and profits. How can technical companies start from...

19 min read

Serving Our Industrial Heroes Through Content Marketing with Chris Grainger

With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who...

17 min read

Shifting to Inbound Marketing in Acoustic Engineering with Sabrina De Veylder-Pahwa

Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound...


Listen to the audiobook

Do you prefer to listen to books? Access the recording of Content Marketing, Engineered read by Wendy Covey herself! 


Access Audiobook