Content Marketing, Engineered

An End-to-End Guide to Effective, Compelling Content Marketing for Technical Audiences

 

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CME book

Engineers and Technical Audiences Think Differently.

Content Marketing, Engineered  helps marketers learn their journey, earn their trust, and win their business.
Content Marketing Engineered Overview Wendy Covey

 

Build Your Content Marketing Program  

The book guides business leaders and marketers through a proven, end-to-end content development process -- from identifying who to write for and what to write, to writing, publishing, promoting, and measuring compelling content that turns curious prospects into customers.

The Power of an Entire Marketing Firm in Your Hands

Content Marketing, Engineered gives engineering and technical companies the framework and guidance needed for content marketing. Written for the isolated, single-person marketer,  marketing leaders with teams,  and engineers undertaking new marketing efforts, this book puts decades of marketing to technical audiences and years of formal research into a practical guide that includes:

  •  Building specific audience personas and brand messaging
  •  Planning, creating, publishing, and promoting content
  •  Engaging sales and measuring ROI

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Eric_Starkloff_portrait
"For the last decade, Wendy has helped technical B2B companies successfully implement marketing programs that impact the bottom line. She understands the important nuances needed to develop content that really connects with engineering buyers. This book is a valuable and practical guide for organizations looking to start or strengthen their marketing efforts with a clear, content-based approach that's executable and measurable."
Eric Starkloff
CEO, National Instruments
Rivera
"Wendy Covey’s extensive background with engineering-centric companies makes her an authority in the field and she’s captured her expertise in this book to help you define and target your market with planned, measurable content and offers.”
Jose Riveria
CEO, Control System Integrators Association
josh
"Wendy delivers practical guidance for middle-market companies looking to grow their business through content marketing. The presentations and workshops delivered by her and the TREW team helped to fuel sustained channel partner growth at ANSYS—this book now makes the same critical information accessible to companies across the globe.”
Josh Doty
Global Partner Director, ANSYS

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Meet the Author

Since co-founding TREW Marketing in 2008, Wendy has helped hundreds of technical companies build trust and fill their pipelines using compelling, technical content and results-driven marketing plans.

In 2020, Wendy published Content Marketing, Engineered, a book that gives engineering and technical companies the framework and guidance needed for content marketing. And, she launched the Content Marketing, Engineered podcast to share interviews with technical marketing leaders.

 

Learn More

Listen to the Podcast
20 min read

April Fools Special: Newsjacking with Lance Looper

Apr 1, 2021 by Wendy Covey

Tie your brand to a current event to boost brand recognition and reinforce corporate values.

Lance Looper, TREW...
24 min read

LinkedIn | New Features & Key Takeaways with Julia Fellows

Mar 29, 2021 by Wendy Covey

Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered...
24 min read

LinkedIn | High-Performing Campaigns with Erin Moore

Mar 25, 2021 by Wendy Covey

A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing...