Wendy Covey
This episode is for all of you trying to get your brand featured in third party outlets like trade publications. This discussion ranges from the editorial process to advertising campaigns and how the two can complement each other to meet your long-term marketing goals.
In this episode, Morgan Norris speaks with Susan Poeton, Publisher, Owner and CEO of Industry Today Media. They discus the evolution of publishing and strategies for technical companies to effectively communicate their news. They explore the importance of understanding the audience, the role of press releases, and the current trends in manufacturing and technology. Additionally, they talk through advertising strategies, paid media opportunities, and the significance of building brand awareness in a competitive market.
Key Takeaways
- Smaller companies can still tell valuable stories despite budget constraints.
- Brand awareness is key in a competitive market.
- Paid media opportunities should be part of a broader campaign strategy.
- Building long-term relationships with media platforms enhances exposure.
Resources
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.