Brand Marketing
1 min read
A Technical Editor-in-Chief's Perspectives on PR, Hot Industry Topics, and AI
Wendy Covey: 7/1/25 10:00 AM
Ever wonder if wiring and pitching press releases to technical publications is worth the effort? We spoke to the Editor-in-Chief of R&D World to...
1 min read
How to Create Kick-Ass PR Campaigns for Engineering Companies
Wendy Covey: 6/5/25 10:00 AM
As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles....
1 min read
How We're Using AI Tools for Content Marketing
Wendy Covey: 8/8/24 10:20 AM
Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT...
1 min read
SEO Series: Is Inbound Marketing Still Working?
Wendy Covey: 8/1/24 10:08 AM
Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate...
1 min read
SEO Series: What the Heck is Going on at Google?!
Wendy Covey: 7/25/24 10:15 AM
Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...
15 min read
Influencer Marketing in Electronics and Semiconductor
Wendy Covey: 10/6/22 10:00 AM
When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why.
29 min read
Edgy Authenticity in Cybersecurity
Wendy Covey: 9/22/22 10:00 AM
Two cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership.
17 min read
Gratitude Culture as a Competitive Differentiator
Wendy Covey: 8/25/22 10:00 AM
Creating and promoting a company culture of gratitude leads to higher recruitment and retention success rates.
19 min read
Company Culture Communication
Wendy Covey: 4/20/22 8:49 PM
Learn how companies define, reinforce and promote their culture to recruit and retain talent.
23 min read
Acquisition Rebranding With Genuen Leadership
Wendy Covey: 6/17/21 10:00 AM
Take an inside peek into the rebranding process used to give life and focus to a multi-company acquisition.
17 min read
April Fools Special: Newsjacking with Lance Looper
Wendy Covey: 4/1/21 10:00 AM
Tie your brand to a current event to boost brand recognition and reinforce corporate values.
1 min read
Conducting Customer Interviews with Morgan Norris
Wendy Covey: 10/29/20 10:00 AM
The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews.
1 min read
Creating a Personal Brand with Doc Williams
Wendy Covey: 10/8/20 10:00 AM
Personal branding can help companies gain a thought leadership position and help company leaders grow their careers.
1 min read
Living your Unique Value Proposition with Jeff Olsen
Wendy Covey: 4/16/20 10:00 AM
The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with addressing customer pain in a unique way, and...
1 min read
Crisis Communications With Morgan Norris
Wendy Covey: 3/25/20 10:00 AM
In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is...
1 min read
Brand Storytelling for Technical Companies with Morgan Norris
Wendy Covey: 2/21/20 10:00 AM
When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...