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      Content Marketing, Engineered Podcast


      If you are a marketer in a technical company, this podcast is for you.

      On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


      Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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      Posts about

      Brand Marketing

      Influencer Marketing in Electronics and Semiconductor

      When it comes to influencer marketing, there are remarkable differences between the B2C and highly...

      Edgy Authenticity in Cybersecurity

      Two cybersecurity experts having an authentic conversation leads to business growth and...

      Gratitude Culture as a Competitive Differentiator

      Creating and promoting a company culture of gratitude leads to higher recruitment and retention...

      Company Culture Communication

      Learn how companies define, reinforce and promote their culture to recruit and retain talent.

      Acquisition Rebranding With Genuen Leadership

      Take an inside peek into the rebranding process used to give life and focus to a multi-company...

      April Fools Special: Newsjacking with Lance Looper

      Tie your brand to a current event to boost brand recognition and reinforce corporate values.

      Conducting Customer Interviews with Morgan Norris

      The voice of the customer provides powerful insight for messaging and content development. Learn...

      Creating a Personal Brand with Doc Williams

      Personal branding can help companies gain a thought leadership position and help company leaders...

      Living your Unique Value Proposition with Jeff Olsen

      The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with...