Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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Brand Marketing

Company Culture Communication

Learn how companies define, reinforce and promote their culture to recruit and retain talent.

Acquisition Rebranding With Genuen Leadership

Take an inside peek into the rebranding process used to give life and focus to a multi-company...

April Fools Special: Newsjacking with Lance Looper

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Conducting Customer Interviews with Morgan Norris

The voice of the customer provides powerful insight for messaging and content development. Learn...

Creating a Personal Brand with Doc Williams

Personal branding can help companies gain a thought leadership position and help company leaders...

Living your Unique Value Proposition with Jeff Olsen

The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with...

Crisis Communications With Morgan Norris

In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident...

Brand Storytelling for Technical Companies with Morgan Norris

When do you know it's time to revamp your company’s brand, and what are common traps that marketers...