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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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Content Marketing, Engineered

1 min read

Strategies Technical Marketers Can Borrow from the B2C Playbook

Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...

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1 min read

2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...

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1 min read

Everything You Need to Know About the 2024 Industrial Marketing Summit

The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.

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1 min read

Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding

Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...

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Valuable Takeaways from Content Marketing World 2023

Morgan and Wendy recap their epic week at Content Marketing World 2023!

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How Industrial Marketers Adapt to Reach Technical Buyers of All Ages

The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.

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1 min read

INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference

Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.

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1 min read

How to Turn the Knowledge of Your SMEs into Exceptional Content

Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...

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1 min read

B2B Email Marketing Tips That Actually Work with Jay Schwedelson

He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.

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1 min read

How to Create Kick-Ass Presentations

Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.

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1 min read

The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.

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1 min read

MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.

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1 min read

How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands

Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.

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26 min read

MAICON Recap: How Marketers are Embracing the Evolving AI Landscape

What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...

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1 min read

Content Marketing, Engineered Academy

Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.

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1 min read

Getting Started with Content Marketing

Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...

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1 min read

Content Marketing, Engineered...the Book

Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...

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1 min read

Why You Should Listen to Content Marketing, Engineered

This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...

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