Content Marketing, Engineered

1 min read

SEO Series: What the Heck is Going on at Google?!

Wendy Covey: 7/25/24 10:15 AM

Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...

1 min read

How B2B PR Should Fit into Your Integrated Marketing Strategy

Wendy Covey: 7/18/24 10:30 AM

Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR...

1 min read

The Secrets to Growth for System Integrators with Jack Barber

Wendy Covey: 7/11/24 12:04 PM

Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to...

1 min read

Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI

Wendy Covey: 6/27/24 10:30 AM

This week we welcome a TREW Crew alum to the podcast! Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really...

1 min read

How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS

Wendy Covey: 6/20/24 10:30 AM

Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand...

1 min read

Navigating Data and Content in the Era of Generative AI with Christopher Penn

Wendy Covey: 6/13/24 10:30 AM

It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a...

1 min read

Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall

Wendy Covey: 6/6/24 10:30 AM

Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry...

1 min read

Email Marketing Myths Debunked: What Really Works in 2024

Wendy Covey: 5/30/24 10:30 AM

Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights...

1 min read

Trade Show Marketing Strategies from Automate 2024

Wendy Covey: 5/16/24 10:30 AM

In this episode, I am joined by fellow TREW Crewers fresh off of the expo floor of Automate 2024 in Chicago. We discuss the impressive marketing...

1 min read

Navigating Modern Manufacturing: AI, Recruitment, and Marketing

Wendy Covey: 5/9/24 10:30 AM

At the Manufacturers Alliance, Kristin Graybill has a bird's-eye view across hundreds of manufacturers in the US - how they operate, how the recruit,...

1 min read

A Masterclass in Rebranding and Authenticity with Gray Solutions

Wendy Covey: 5/2/24 10:30 AM

Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.

1 min read

How to Add Value-Driven Videos to Your Content Marketing Mix

Wendy Covey: 4/25/24 10:30 AM

According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...

1 min read

What We've Learned from Google's Search Generative Experience (SGE)

Wendy Covey: 4/18/24 10:30 AM

How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...

1 min read

Strategies Technical Marketers Can Borrow from the B2C Playbook

Wendy Covey: 4/12/24 12:35 PM

Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...

1 min read

2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy

Wendy Covey: 10/26/23 10:00 AM

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...

1 min read

Everything You Need to Know About the 2024 Industrial Marketing Summit

Wendy Covey: 10/19/23 10:00 AM

The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.

1 min read

Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding

Wendy Covey: 10/12/23 10:00 AM

Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...

Valuable Takeaways from Content Marketing World 2023

Wendy Covey: 10/5/23 11:20 AM

Morgan and Wendy recap their epic week at Content Marketing World 2023!

How Industrial Marketers Adapt to Reach Technical Buyers of All Ages

Wendy Covey: 9/28/23 10:00 AM

The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.

1 min read

INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference

Wendy Covey: 9/21/23 10:00 AM

Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.

1 min read

How to Turn the Knowledge of Your SMEs into Exceptional Content

Wendy Covey: 9/14/23 10:00 AM

Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...

1 min read

B2B Email Marketing Tips That Actually Work with Jay Schwedelson

Wendy Covey: 9/7/23 10:00 AM

He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.

1 min read

How to Create Kick-Ass Presentations

Wendy Covey: 8/31/23 10:00 AM

Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.

1 min read

The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond

Wendy Covey: 8/24/23 10:30 AM

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.

1 min read

MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO

Wendy Covey: 8/17/23 10:00 AM

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.

1 min read

How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands

Wendy Covey: 8/10/23 10:00 AM

Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.

26 min read

MAICON Recap: How Marketers are Embracing the Evolving AI Landscape

Wendy Covey: 8/3/23 10:00 AM

What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...

1 min read

Content Marketing, Engineered Academy

Wendy Covey: 7/9/20 10:00 AM

Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.

1 min read

Getting Started with Content Marketing

Wendy Covey: 6/25/20 10:00 AM

Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...

1 min read

Content Marketing, Engineered...the Book

Wendy Covey: 5/22/20 5:12 PM

Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...

1 min read

Why You Should Listen to Content Marketing, Engineered

Wendy Covey: 2/19/20 10:00 AM

This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...