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Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
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Content Marketing, Engineered
1 min read
2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy
Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...
1 min read
Everything You Need to Know About the 2024 Industrial Marketing Summit
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.
1 min read
Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...
Valuable Takeaways from Content Marketing World 2023
Morgan and Wendy recap their epic week at Content Marketing World 2023!
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.
1 min read
INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.
1 min read
How to Turn the Knowledge of Your SMEs into Exceptional Content
Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...
1 min read
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.
1 min read
How to Create Kick-Ass Presentations
Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.
1 min read
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.
1 min read
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.
1 min read
How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands
Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.
26 min read
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...
1 min read
Content Marketing, Engineered Academy
Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.
1 min read
Getting Started with Content Marketing
Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...
1 min read
Content Marketing, Engineered...the Book
Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...
1 min read
Why You Should Listen to Content Marketing, Engineered
This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...