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1 min read

How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands

Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.


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Jordan Yates holds a unique title as a "Marketing Engineer," combining her mechanical engineering background from Texas Tech University and her role on the technical marketing team at Knowles Precision Devices. After graduating, Jordan leveraged social media, particularly LinkedIn, to her advantage. She cultivated a personal following by sharing technical demos and documenting her journey of learning new skills like soldering. This growth has not only benefited the companies she has worked with but also sparked a discussion on the power of personal brands, influencer marketing, and thought leadership within the engineering industry.

In today's episode of Content Marketing, Engineered, we delve into strategies for making technical content more accessible and engaging for audiences, as well as uncovering what kind of content engineers are really searching for. One highlight of the episode is when Jordan explains her secret to making technical content exciting – writing "love letters" as her first draft or idea generation. 





Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.