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TREW In Action
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- State of Marketing to Engineers
- Research Archives
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- Guides
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- Blog
About
- The TREW Crew
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SPEAKING, TRAINING + EVENTS

Virtual and Onsite Workshops for
Technical Marketing Teams

Learn On-Demand

Watch our expert-led training webinars at your own pace and schedule

Watch On-Demand

Whats Working Now Webinar 2026 Web

WHAT'S Working Now

Strategies You Can Put to Work Today, Next Week, and Next Month

What can industrial marketers do today, next week, and next month to make a measurable impact?

In this fast-paced webinar, TREW Marketing CEO and Co-Founder Wendy Covey will share what marketing strategies we're seeing work across technical B2B companies today, backed by real-world examples and lessons from work with our clients.

Watch now

State of Marketing to Engineers

On-Demand Research Webinars

TREW Technical Resources Thumbnails

RESEARCH

2026 State of Marketing to Engineers

In this webinar, we’ll take a closer look at evolving trust in generative AI platforms, how engineers navigate search experiences, and the continued shift in where (and how) they prefer to consume technical content.

2025 SMTE On-Demand Webinar Mock-Up

RESEARCH

2025 State of Marketing to Engineers

In this webinar, we’ll share how the technical buying process is changing, brand credibility, and whether engineers trust AI.

Mockup_Webinar_2024 SMTE Research

RESEARCH

2024 State of Marketing to Engineers

In this webinar, we’ll touch on attitudes toward artificial intelligence (AI), content preferences, and popular social media channels for work versus personal use.

Mockup_Webinar_2023 SMTE Research

RESEARCH

2023 State of Marketing to Engineers

In this webinar, we’ll walk you through the latest research results and touch on search behavior, finding industry experts, podcasts, and in-person events.

Our Complete Video Library

Mockup_Webinar_YouTube, Engineered

Social Media

YouTube, Engineered

In this on-demand webinar, discover how to create engaging video content that captivates technical audiences and how to boost your YouTube visibility with SEO best practices.

Mockup_Webinar_LinkedIn, Engineered

Social Media

LinkedIn, Engineered

In this on-demand webinar, learn how to leverage LinkedIn tactics to keep your brand top of mind and engage with potential leads until they’re ready to convert.

Mockup_Webinar_Generative AI Prompts v2

GENERATIVE Ai

Improving Your Generative AI Prompts

In this on-demand webinar, you'll learn to improve your prompting skills and get drastically better, more customized results from AI tools every time.

Mockup_Webinar_Measuring Marketing Success with GA4

WEB STRATEGY

Measuring Marketing Success with GA4

In this on-demand webinar, learn how marketers are using GA4 to measure marketing efforts and gain action-based insights into what tactics are making an impact on marketing success.

Mockup_Webinar_Marketing Planning 101

MARKETING PLANNING

Marketing Planning 101: A Tactical Guide

In this on-demand webinar, learn the steps to developing a successful marketing plan which includes identifying key markets, completing a SWOT analysis, tying your marketing goals to your business goals, and setting KPIs.

Mockup_Webinar_Getting Started with Content Marketing

CONTENT MARKETING

Getting Started with Content Marketing

In this on-demand webinar, learn how technical B2B companies can generate and convert leads in today’s digital age.

Mockup_Webinar_Storytelling for Technical Brands

BRAND MARKETING

Storytelling for Technical Brands

In this on-demand webinar, learn how to develop brand positioning and differentiators, and then take the steps to write your brand messaging.

Mockup_Webinar_How to Write Technical Content that Converts

TECHNICAL WRITING

How to Write Content that Converts

In this on-demand webinar, we go behind the scenes to show you the process we use to create hundreds of pieces of content every year for technical B2B clients.

Mockup_Webinar_Build a Better Technical Website

WEB STRATEGY

How to Build a Better Technical Website

In this on-demand webinar, walk through the website development process, focusing specifically on the strategy and content development.

Mockup_Webinar_Delivering Content to Engineers; Tips for Manufacturers

CONTENT MARKETING

Delivering Content: 6 Tips for Manufacturers

In this on-demand webinar, Adam Beck of Cadenas PARTsolutions and Wendy Covey break down research findings of how engineers and architects seek information for their jobs

Mockup_Webinar_Build a Better Technical Website

WEB STRATEGY

How to Build a Better Technical Website

In this on-demand webinar, walk through the website development process, focusing specifically on the strategy and content development.

Mockup_Webinar_Delivering Content to Engineers; Tips for Manufacturers

CONTENT MARKETING

Delivering Content: 6 Tips for Manufacturers

In this on-demand webinar, Adam Beck of Cadenas PARTsolutions and Wendy Covey break down research findings of how engineers and architects seek information for their jobs

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