Behind the Scenes: How We Write Successful Technical Content
For most engineers, nearly 60% of the buying process happens online. It's not a mystery why your:
- Leadership wants content that builds your company brand
- Sales team needs content for account-based marketing and presentations
- Engineering and product teams ask for content to differentiate your products or services
However, writing content that's interesting enough to be engaging, precise enough to differentiate, and technical enough to compel a critical audiences is hard. We get it. It's why companies hire agencies to write the content for them.
In this webinar, we go behind the scenes to show you the process we use to create hundreds of pieces of content every year for technical, B2B clients. From blog posts to white papers, ebooks, case studies, news releases, videos, webinars, and corporate slide decks -- we show you the practices our writers use every day.
In the webinar, you’ll learn how to:
- Become a writer that’s an asset to your company
- Choose the right types of content for your company and prospect
- Research internally and externally
- Plan and outline content so writing comes easier
- Edit content for accuracy, readability, and to preserve your corporate brand
- Package content for promotion
This webinar is ideal for marketers who want to create better technical content more easily, marketing teams doubling down on creating more content, and engineers looking to reach their prospects with engaging, actionable content.
ABOUT THE SPEAKER
Senior Brand and Content Strategist
For the past 12 years, Morgan has helped technical companies define their corporate brand, identify their differentiators, and communicate their value to customers through brand storytelling and content. She’s seen the results of creating a foundation for consistent content come true for TREW clients time and again.
Before joining TREW Marketing in 2010, Morgan worked at NI, gaining a deep foundation in test and measurement and engineering technology. At NI, she wrote corporate and product news releases, worked with international customers to create powerful case studies, managed relationships with top test and measurement, science, and engineering publication editors around the country, and developed social media campaigns for corporate brand awareness and specific product launches.
Morgan holds degrees in Public Relations and Spanish, with a minor in Business from The University of Texas at Austin.