For most engineers, nearly 60% of the buying process happens online. It's not a mystery why your:
- Leadership wants content that builds your company brand
- Sales team needs content for account-based marketing and presentations
- Engineering and product teams ask for content to differentiate your products or services
However, writing content that's interesting enough to be engaging, precise enough to differentiate, and technical enough to compel a critical audiences is hard. We get it. It's why companies hire agencies to write the content for them.
In this webinar, we go behind the scenes to show you the process we use to create hundreds of pieces of content every year for technical, B2B clients. From blog posts to white papers, ebooks, case studies, news releases, videos, webinars, and corporate slide decks -- we show you the practices our writers use every day.
In the webinar, you’ll learn how to:
- Become a writer that’s an asset to your company
- Choose the right types of content for your company and prospect
- Research internally and externally
- Plan and outline content so writing comes easier
- Edit content for accuracy, readability, and to preserve your corporate brand
- Package content for promotion
This webinar is ideal for marketers who want to create better technical content more easily, marketing teams doubling down on creating more content, and engineers looking to reach their prospects with engaging, actionable content.
About Morgan
Morgan NorrisGreat products and services are everywhere. It’s only when they’re communicated clearly that customers can find those products and services, make an informed purchase, and solve pressing problems. Morgan helps technical companies define their corporate brand, identify their differentiators, and communicate their value to customers through brand storytelling and content.
Morgan believes that the process of brand positioning and messaging powers companies by aligning corporate leadership, building a story that fuels staff and engages customers, and creating a foundation for consistent content – and she’s seen these results come true for TREW clients time and again over the last decade.
Looking for more guidance on writing for technical audiences? Check out the new Content Writing Engineered Course with live coaching.