How to Write Content that Converts Technical Audiences
Content is critical for driving inbound leads, but writing content that's technical enough to compel technical audiences requires experience and training.
In this webinar “How to Write Content that Converts Technical Audiences”, Morgan Norris, Sr. Brand and Content Strategist at TREW, steps through the end-to-end process for writing content that’s at the crux of marketing campaigns, including blog posts, white papers and ebooks, case studies, news releases, infographics, interactive content, and corporate slide decks.
During the webinar, you’ll learn 5 skills our technical content writers use in every piece of content, including how to:
- Become a writer that’s an asset to your company
- Choose the right types of content for your company and prospect
- Plan content so writing comes easier
- Edit content for accuracy, readability, and to preserve your corporate brand
- Package content for promotion
This webinar is ideal for marketers who want to create better technical content more easily, marketing teams doubling down on creating more content, and engineers looking to reach their prospects with engaging, actionable content.
Great products and services are everywhere. It’s only when they’re communicated clearly that customers can find those products and services, make an informed purchase, and solve pressing problems. Morgan helps technical companies define their corporate brand, identify their differentiators, and communicate their value to customers through brand storytelling and content.
Morgan believes that the process of brand positioning and messaging powers companies by aligning corporate leadership, building a story that fuels staff and engages customers, and creating a foundation for consistent content – and she’s seen these results come true for TREW clients time and again over the last decade.
Looking for more guidance on writing for technical audiences? Check out the new Content Writing Engineered Course with live coaching.