8 min read
How to Build a B2B PR Plan and Engage with Media
Once you’re consistently creating and publishing content, and promoting it to your audiences via your blog, email,...
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research
94% of technical buyers rely upon vendor websites
To succeed with marketing programs, technical B2B companies must understand what content engineers consume, why they look for it, and how they find it.
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Every week host Wendy Covey breaks down an industry trend, challenge or best practice in marketing to technical buyers. You'll meet colleagues and industry friends who stop by to tell you their stories along the way, and leave each episode feeling inspired and ready to take action.
