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Preparing for GA4: The Next Generation of Analytics
Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one tool used to track...
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research
82% of technical buyers rely upon vendor websites
To succeed with marketing programs, technical B2B companies must understand what content engineers consume, why they look for it, and how they find it.
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CEO of Genuen
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Every week host Wendy Covey breaks down an industry trend, challenge or best practice in marketing to technical buyers. You'll meet colleagues and industry friends who stop by to tell you their stories along the way, and leave each episode feeling inspired and ready to take action.