7 min read
5 Critical Steps to Developing an Engineering Marketing Plan
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”
Without planning and a...
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research
82% of technical buyers rely upon vendor websites
To succeed with marketing programs, technical B2B companies must understand what content engineers consume, why they look for it, and how they find it.
"The approach TREW used helped us... execute a rebranding with strategy -- streamlining into one brand with a strong message able to grow with us in the coming decades."
Jeff Gray
CEO of Genuen
“For years, TREW has been our go-to marketing partner, serving as an advisor and helping us execute our inbound marketing program and partner marketing efforts.”
Keith Sugawara
President and CEO of Silex Technology
"We’ve been lucky to have access to a team of writers who write about technology. They come to the task with a nuts and bolts understanding of the topic.”
Peter Matthews
Sr. Technical Marketing Manager for Knowles Precision Devices
Every week host Wendy Covey breaks down an industry trend, challenge or best practice in marketing to technical buyers. You'll meet colleagues and industry friends who stop by to tell you their stories along the way, and leave each episode feeling inspired and ready to take action.