7 min read
5 Critical Steps to Developing an Engineering Marketing Plan
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”
Without planning and a...
Our success in marketing technology – from phased-array radar to plant floor automation – is unmatched in the marketing industry.
Our team is full of technical marketing experts.
We advise our clients based on proven results through engagements with hundreds of technical B2B companies.
Our marketing team meets you where you are, whether just getting started with digital, needing to improve ROI, or looking for an efficient way to train and align internal marketing staff. From free webinars, ebooks, and podcast episodes to on-demand training, an end-to-end book, and workshops, our resources help you achieve your goals and grow in your marketing career.
To succeed with marketing programs, technical B2B companies must understand what content engineers consume, why they look for it, and how they find it.
"The approach TREW used helped us... execute a rebranding with strategy -- streamlining into one brand with a strong message able to grow with us in the coming decades."
“For years, TREW has been our go-to marketing partner, serving as an advisor and helping us execute our inbound marketing program and partner marketing efforts.”
"We’ve been lucky to have access to a team of writers who write about technology. They come to the task with a nuts and bolts understanding of the topic.”
Jan 31, 2023 by Lee Chapman
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”
Without planning and a...
Jan 24, 2023 by Wendy Covey
Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research report. As always,...
Jan 17, 2023 by Wendy Covey
We live in an era characterized by endless information, data, and analytics.
Marketers often have access to...
Every week host Wendy Covey breaks down an industry trend, challenge or best practice in marketing to technical buyers. You'll meet colleagues and industry friends who stop by to tell you their stories along the way, and leave each episode feeling inspired and ready to take action.