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What to Include on Your Marketing Scorecard
When developing a marketing plan, determining how you’ll measure the success of your activities is as important as...
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research
94% of technical buyers rely upon vendor websites
To succeed with marketing programs, technical B2B companies must understand what content engineers consume, why they look for it, and how they find it.
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Jeff Gray
CEO of Genuen
“For years, TREW has been our go-to marketing partner, serving as an advisor and helping us execute our inbound marketing program and partner marketing efforts.”
Keith Sugawara
President and CEO of Silex Technology
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Peter Matthews
Sr. Technical Marketing Manager for Knowles Precision Devices
Every week host Wendy Covey breaks down an industry trend, challenge or best practice in marketing to technical buyers. You'll meet colleagues and industry friends who stop by to tell you their stories along the way, and leave each episode feeling inspired and ready to take action.