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SERVICES

Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing

 

 

Content Marketing
- Content Planning
- Content Development
- Content Programs

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization

 

Strategic Marketing for Complex Industries

 

Focused on Engineering Audiences 

 

Your solutions are data-driven, highly targeted, and extremely nuanced – your marketing agency should be too. Our technically-minded team has developed proven processes to help organizations communicate the power of their intricate technology.

TREW Icon_Semiconductor + Electronics

Semiconductor & Electronics

Design engineers are tasked with solving increasingly complex technical challenges. We help semiconductor, electronic components, and software suppliers generate demand and win the prototyping and production projects that fuel their business.

See Our Work in Action >

TREW Icon_Test + Automation

Test & Automation

The world's innovations rely on testing - from R&D validation, through production test, to acceptance testing. We help your prospects understand how you can help them get to market quickly and safely with successful solutions.

See Our Work in Action >

TREW Icon_System Integration

System Integration

System integrators specialize in bridging the gap between complex technological systems, creating seamless and efficient operations. We specialize in crafting targeted marketing strategies to communicate that value, validate your differentiators, and attract high-value, right-fit clients aligned with your brand.

See Our Work in Action >

TREW Icon_Software + Engineering Services

Software & Engineering Services

Firms solving engineering challenges -- from system design to software development to safety services -- have deep technical expertise and need specialized marketing to reach their audience. We help engineering services organizations build trust, grow key accounts, and create loyal customers.

See Our Work in Action >

 

WE HELP ENGINEERS TARGET KEY VERTICALS:

Energy
Energy
Aerospace
Aerospace / Mil-Aero
Automotive
Automotive
Medical Devices
Medical Devices
Battery
Battery
Communications
Communications
IT Cybersecurity
IT Cybersecurity
Infrastructure
Infrastructure
Data Centers
Data Centers
HVAC
HVAC

TREW Client Logo_Infinitum v2

 

Scaling from Start-Up to Mid-Market with Marketing Strategy

 

Infinitum is on a mission to design the next generation of motors that are better for the planet and for people. See how they have grown from a start-up to a serious industry-disrupter, increasing their web sessions approximately 180% through bi-annual marketing planning and execution.

 

Learn more about Infinitum >

Infinitum Fan Wall

TREW Client Logo_Genuen

 

REBRANDING AFTER MULTIPLE ACQUISITIONS LEADS TO GROWTH

 

Long-standing client Wineman Technology, Inc., (WTI) requested help to prepare for acquisition. We crafted a prospectus specifically showcasing the strength of marketing in their niche, with full adoption of inbound marketing best practices and comprehensive buyer's journey content on their website. WTI was successfully acquired and recommended TREW to their new acquirer, CertTech, to direct brand integration and develop their go-to-market launch plan.

See how integrating and rebranding WTI, CertTech, and Butterfield Engineering led to double digit web growth and an increase in new leads. 

 

Learn more about Genuen >

Genuen Banner

TREW Client Logo_Ansys

 

Focusing on Content Strategy to Optimize Content Creation

 

Leading engineering and simulation software provider Ansys was finding it increasingly difficult to ensure the appropriate mix of content was available to meet the needs of all its audiences across multiple business units. See how forming a strategic partnership with TREW Marketing serving as an adviser on organization-wide and business unit-specific content strategy and development helped them to augment their growing team and streamline content generation.

 

Learn more about Ansys >

TREW Case Study_Ansys Website
TREW Case Study_Circle Frame Headshot_Melissa Geertz

"We were impressed by TREW's deep understanding of both industrial automation and the specific challenges faced by our industry. Their expertise was invaluable during the content development process, as they were able to translate complex technical concepts into clear, engaging content that's on brand and resonates with our target audience. The marketing automation tools they implemented have streamlined our marketing efforts allowing us to reach a wider audience with greater efficiency."

 

Melissa Geertz | Senior Vice President, Marketing | Gray, Inc

TREW Case Study_Circle Frame Headshot_Andy Bax

"In each area DRD engaged with TREW, from rebranding to HubSpot implementation, we worked with a specialist on staff with the expertise to guide us through the process and ensure success. Many thanks to the entire TREW team!"

 

Andy Bax | COO | DRD Technology

TREW Case Study_Circle Frame Headshot_Michele Feria

"Infinitum's partnership with TREW is invaluable. Their insights, creativity, and collaborative spirit has propelled our marketing activities to the next level. As we continue to scale, they have remained steadfast in their support, adapting and evolving with us every step of the way. "

 

Michele Feria | Director of Product Marketing | Infinitum

TREW Case Study_Circle Frame Headshot_Rachel Siegel

"This is the third rebrand/new site I've been part of and the first to launch on time and without any major hiccups. That speaks volumes for the TREW team."

 

Rachel Siegel | Operations Manager | Stelo

TREW Case Study_Circle Frame Headshot_Iannick Monfils

"Engineers in the photonics industry are searching for real information that helps them solve problems, not traditional marketing materials. We were impressed that the team at TREW Marketing was able to take the highly technical information we provided and develop detailed content that strikes the right balance of being technical and informational."

 

Iannick Monfils | CTO | Quantifi Photonics

TREW Case Study_Circle Frame Headshot_Ansys_Rich Goldman

"TREW Marketing helped our corporate and product marketing teams align on foundational marketing principles with common vernacular, planning, content framework, and metrics. They are our go-to partner for business unit content planning and writing across the organization."

 

Rich Goldman | Director of Product Marketing | Ansys

TREW Case Study_Circle Frame Headshot_Jeff Gray

"The approach TREW used helped us to pause, take a step back and evaluate which direction to go as far as naming, messaging, visual elements, and our new website. We were able to execute a rebranding with strategy -- streamlining into one brand with a strong message able to grow with us in the coming decades."

 

Jeff Gray | CEO | Genuen

TREW Case Study_Circle Frame Headshot_Titus Crabb

"We've worked with a few different marketing firms in the past, but partnering with TREW Marketing has been a game changer. TREW not only knows our system integration business, they understand our technical B2B buyers and have proven success reaching them. By partnering with TREW, we have fully embraced inbound marketing and now have inbound leads filling our sales and marketing funnel."

 

Titus Crabb | President | Vertech

TREW Case Study_Circle Frame Headshot_Peter Matthews

"We’ve been lucky to have access to a team of writers who write about technology. They come to the task with a nuts and bolts understanding of the topic."

 

Peter Matthews | Sr. Technical Marketing Manager | Knowles Precision Devices

TREW Case Study_Circle Frame Headshot_Keith Sugawara

"For years, TREW has been our go-to marketing partner, serving as an advisor and helping us execute our inbound marketing program and partner marketing efforts."

 

Keith Sugawara | CEO | Silex Technology

Keith Flaherty
"This project provided us with a clear brand direction and positioning for Hallam-ICS to utilize for years to come. We strongly believe that our success lies 50% in our technical expertise and 50% in building strong relationships. TREW was able to perfectly capture this philosophy in our new branding. 'Inspired Engineering' resonated with the team from the start and will be an on-going theme for all of our services."
 
 
Keith Flaherty | President | Hallam-ICS
 

Insight to Drive Your Marketing Strategy

 

Our State of Marketing to Engineers Research Report helps you understand technical buyer behavior, from preferred information sources and favorite social media channels to which types of content they value most.

 

Our Research

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Stay on Top of the Latest Marketing Trends

 

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