Skip to the main content.
- Case Study -

ANSYS

Ansys Background

Focusing on Content Strategy to Optimize Content Creation

 

TREW Client Logo_Ansys

For many years, Ansys, a leading provider of engineering simulation software with around 5,000 employees, has significantly invested in content creation to support the buyer’s journey of its prospects and customers. Since the organization consists of multiple business units under one corporate umbrella, it was becoming increasingly complicated to ensure the appropriate mix of content was available to meet the needs of all its audiences. In addition to the perpetual challenge of reaching engineering audiences effectively, Ansys also was recently in the process of bringing together marketing talent from several acquisitions, resulting in a collection of high-performing marketing talent with everyone doing things just a little bit differently.

Ansys corporate and product marketing teams agreed that efficiency gains could likely be achieved by taking a step back to examine their content strategy and development process across the organization, both at a corporate level and across business units. This involved hosting an internal content marketing workshop and forming a strategic partnership with TREW Marketing to serve as an adviser on organization-wide and business unit-specific content strategy and development.

 

Improving the Success of a Mature Content Program with a Fresh Third-Party Perspective

 

While the Ansys content development program was already highly sophisticated and successful with content creation, the Ansys marketing teams knew they had the opportunity to increase their efficiency and the ROI of their content development processes. They achieved this through their internal workshop based on Content Marketing, Engineered and by forming a partnership with TREW Marketing to serve as a third-party advisor focused on their cross-departmental content strategy. Through our partnership, we helped Ansys achieve their goals by first developing a corporate content marketing framework and then assisting with executing on that framework through strategic content planning and development in various business units.

TREW Case Study_Circle Frame Headshot_Ansys_Rich Goldman

"TREW Marketing helped our corporate and product marketing teams align on foundational marketing principles with common vernacular, planning, content framework, and metrics. They are our go-to partner for business unit content planning and writing across the organization."

 

Rich Goldman | Director of Product Marketing | Ansys

 

 
Featured Podcast Episode

From Marketing Book Group to Corporate Cohesion

In this episode, hear from Rich Goldman, Director of Product Marketing at Ansys, about how he and Scott Richardson, Chief Marketing Officer, held an organization-wide 12-week workshop based on our book Content Marketing, Engineered.

 
Read the Book

Content Marketing, Engineered

 

The Ansys content marketing workshop based on Content Marketing, Engineered resulted in 20 experienced marketers developing a common vernacular and aligning on foundational marketing principles.

This workshop also provided a nice foundation for the team as they headed into their first strategy engagement with the TREW Marketing team.

 

Read the Book

 

Interested in working with TREW?