Measuring Marketing Success with GA4
Since 2016, marketers have relied on Google's Universal Analytics to track their website performance.
This is quickly going to change.
On July 1, 2023, Universal Analytics will stop processing data and users will have to start using Google Analytics 4 (GA4) – the latest version of Google Analytics.
Whether you're a current Universal Analytics user or are new to the Google Analytics platform, this webinar is for you.
In this on-demand webinar, Kasey Tyring and Erin Moore of TREW Marketing discuss how marketers are using GA4 to measure marketing efforts and provide valuable, action-based insights into what tactics are making an impact on marketing success.
This webinar covers:
- The differences between Universal Analytics and GA4
- New metrics introduced by GA4 and why they matter
- How to update existing scorecards and build new reporting, utilizing the power of GA4
- How to use GA4 to understand user paths through your website
ABOUT THE SPEAKERS
As Account Director at TREW, Erin partners with clients in the engineering and scientific spaces to define their marketing strategies, focusing on targeting the right audiences and achieving overall business and marketing goals. She has led TREW’s website and marketing automation services since 2017, working with 40+ companies on key website, marketing automation, and sales enablement projects spanning from audits to full redesigns and tool migrations.
Senior Inbound Marketing Specialist
Kasey is a passionate inbound strategist focused on optimizing content and web strategy to attract valuable and ready-to-convert traffic to our clients' websites. Kasey's expertise is in content writing and strategy. Everything from blog articles, email sequences and social media copy is carefully and strategically crafted for audiences to get their most-asked questions answered and take action. Kasey enjoys thinking outside the box for product launches, and new go-to-markets to gain the greatest impact.