If you're a technical marketing leader, you know the strategies that move the needle can change on a quarterly basis. Not only that, but how we measure success is changing, too.
So where should technical marketers focus their time and budget right now? What can you do today, next week, and next month to make a measurable impact?
In this fast-paced webinar, TREW Marketing CEO and Co-Founder Wendy Covey will share what marketing strategies we're seeing work across technical B2B companies today, backed by real-world examples and lessons from work with our clients.
Join us:
Date: Thursday, September 24th, 2026
Time: 12 p.m. Central
You'll hear how technical companies are:
- Adapting SEO, AEO and content strategies for an AI-driven search landscape
- Getting more from trusted channels like webinars, PR and LinkedIn
- Creating event strategies that generate value before, during, and after the show
- Using AI where it can make an immediate impact while strengthening the marketing fundamentals that drive long-term results
Whether you're looking for a quick win you can put into action today, a tactic to test next week or a strategy campaign to help you close the year strong, you'll leave with practical ideas for what to prioritize, what to rethink, and where to invest next.
ABOUT THE SPEAKER
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Wendy Covey
Wendy Covey is a CEO, technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of highly technical companies build trust and fill their pipelines through inbound marketing.
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