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Research Webinar

 

2024 State of Marketing to Engineers

THE QUEST FOR TECHNICAL SOLUTIONS AND THE INFLUENCE OF AI

Join GlobalSpec and TREW Marketing for a live, interactive webinar to learn key findings from their award-winning annual research study. The 2024 State of Marketing to Engineers research examines the buying behaviors and communication preferences of engineers and technical buyers.

The research contains a mix of popular topics we’ve asked about consistently to monitor trends, along with fresh questions that take a deeper dive into buying behaviors.

During the webinar you will uncover new insights about technical buyers, including:

  1. Attitudes towards AI technology
  2. Content preferences (and how they vary) between hardware and software purchases
  3. Where technical buyers routinely seek information
  4. Popular social media channels for work needs versus personal use
  5. Which industry events technical buyers are most excited to attend in 2024

The State of Marketing to Engineers research webinar will help you better understand the information needs of technical buyers, giving you critical insights to guide your marketing plans in 2024 and beyond.



WATCH THE WEBINAR