Getting Started with Content Marketing: Year One
Content is a critical component to any inbound marketing program. It’s how new people find your company’s website. Content educates prospects and compels them to continue to learn about and engage with you, and ultimately builds trust between your business and your prospects and customers.
Your marketing objectives include growing awareness, credibility, and brand trust; attracting new visitors and converting them into contacts; and generating more marketing-qualified leads.
During this webinar, Wendy Covey, CEO & Co-Founder at TREW, and Lee Chapman, VP Account Services at TREW, will step through how B2B technical companies can generate and convert leads in today’s digital age.
During this webinar, Wendy and Lee will cover:
- How to Define Your Target Audience
- How to Develop Your Content Plan
- How to Create Topic Content Clusters
- Measuring Results
Complete the form to the right to download our free on-demand webinar and additional resources to learn how to manage and prioritize all of your objectives to meet your goals.