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Research Webinar


2023 State of Marketing to Engineers

Influencing the Technical Sale

Watch GlobalSpec and TREW Marketing as they share important findings from their research on the content, online search, and buying preferences of engineers and technical buyers.

Don’t miss this unique opportunity to:

  1. Learn how your audience views the industry shift toward online and content marketing
  2. How to effectively apply this knowledge to your marketing efforts

Our survey contains a mix of popular topics we’ve asked about consistently to monitor trends, along with fresh questions that take a deeper dive into buying behaviors. This year’s research touches on search, finding industry experts, podcasts, and in-person events.

This research report is designed to help you better understand the information needs of technical buyers, giving you critical insight to guide your marketing plans in 2023 and beyond.

We look to answer questions including:

  • Where do engineers seek information to make purchase decisions?
  • How much of the buying process is spent online before engineers engage with sales?
  • What types of content are most and least favored by technical buyers?
  • What sales behaviors do engineers value most?