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Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
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Content Marketing
![Account director and expert on digital marketing, Erin Moore](https://www.trewmarketing.com/hubfs/EP%20168%20-%20Erin%20Moore_Thumbnail.jpg)
1 min read
SEO Series: What the Heck is Going on at Google?!
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...
![B2B PR Expert Michelle Garrett](https://www.trewmarketing.com/hubfs/EP%20167%20-%20Michelle%20Garrett.png)
1 min read
How B2B PR Should Fit into Your Integrated Marketing Strategy
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR...
![The Secrets to Growth for System Integrators with Jack Barber](https://www.trewmarketing.com/hubfs/EP%20166%20Jack%20Barber%20%286%29.png)
1 min read
The Secrets to Growth for System Integrators with Jack Barber
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to...
![](https://www.trewmarketing.com/hubfs/EP%20165%20Sam%20Heimbach.png)
1 min read
Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
This week we welcome a TREW Crew alum to the podcast! Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really...
![How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS](https://www.trewmarketing.com/hubfs/EP%20164%20Hallam%20ICS%20%281%29.png)
1 min read
How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand...
![](https://www.trewmarketing.com/hubfs/EP%20163%20chris%20Penn%20%283%29.png)
1 min read
Navigating Data and Content in the Era of Generative AI with Christopher Penn
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a...
![](https://www.trewmarketing.com/hubfs/EP%20162%20Jake%20Hall.png)
1 min read
Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry...
![Email Myths Debunked, Jeanne Jennings](https://www.trewmarketing.com/hubfs/EP%20161%20Jeanne%20Jennings.jpg)
1 min read
Email Marketing Myths Debunked: What Really Works in 2024
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights...
![](https://www.trewmarketing.com/hubfs/EP%20160%20Automate.png)
1 min read
Trade Show Marketing Strategies from Automate 2024
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
In this episode, I am joined by fellow TREW Crewers fresh off of the expo floor of Automate 2024 in Chicago. We discuss the impressive marketing...
![Manufacturers Alliance, Kristin Graybill](https://www.trewmarketing.com/hubfs/EP%20159%20Kristin%20GraybillGray%20Solutions.png)
1 min read
Navigating Modern Manufacturing: AI, Recruitment, and Marketing
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
At the Manufacturers Alliance, Kristin Graybill has a bird's-eye view across hundreds of manufacturers in the US - how they operate, how the recruit,...
![A Masterclass in Rebranding and Authenticity with Gray Solutions](https://www.trewmarketing.com/hubfs/_EP%20158Gray%20Solutions.png)
1 min read
A Masterclass in Rebranding and Authenticity with Gray Solutions
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.
![](https://www.trewmarketing.com/hubfs/_EP%20157%20Value-Driven%20Videos%20to%20Your%20Content%20Marketing%20Mix%20%281%29.png)
1 min read
How to Add Value-Driven Videos to Your Content Marketing Mix
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...
![What We've Learned from Google's Search Generative Experience (SGE) | TREW Marketing](https://www.trewmarketing.com/hubfs/EP%20155%20SGE%20Pilot.png)
1 min read
What We've Learned from Google's Search Generative Experience (SGE)
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...
![](https://www.trewmarketing.com/hubfs/EP%20155%20Heatcraft.png)
1 min read
Strategies Technical Marketers Can Borrow from the B2C Playbook
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...
![Building Communities and Adding Self-Service to Your Website](https://www.trewmarketing.com/hubfs/EP%20153%20EETech.png)
1 min read
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...
![](https://www.trewmarketing.com/hubfs/EP%20152%20Morgan%20Norris.png)
1 min read
The Power of Developing a Personal Brand in an Industrial Sales Role
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...
![](https://www.trewmarketing.com/hubfs/2024%20Video%20Thumbnail%20and%20Feature%20Image%20%281%29.png)
1 min read
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...
![](https://www.trewmarketing.com/hubfs/2024%20Video%20Thumbnail%20and%20Feature%20Image.png)
1 min read
Why Successful Technical Companies Rely on Content Marketing
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2833%29.png)
1 min read
The Importance of Online Reputation Management for Industrial Companies
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered-2.png)
1 min read
Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2831%29.png)
1 min read
A Quick Recap of the 2024 Industrial Marketing Summit
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2830%29.png)
1 min read
Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2829%29.png)
1 min read
Building A Strong Personal Brand with Chris Luecke
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2828%29.png)
1 min read
What Marketing Metrics You Should be Tracking in 2024
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2827%29.png)
1 min read
How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2825%29.png)
1 min read
2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2824%29.png)
1 min read
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...
![How European Engineers Seek Information and Make Technical Buying Decisions](https://www.trewmarketing.com/hubfs/EP%20139%20-%20Elektor.png)
1 min read
How European Engineers Seek Information and Make Technical Buying Decisions
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2823%29.png)
1 min read
Become a Better Technical Writer with the Content Writing, Engineered Course
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2822%29.png)
The Keys to Successful Sales Enablement with Pam Didner
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2821%29.png)
1 min read
Staying Top-of-Mind During the Technical Buyer’s Journey
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%2820%29.png)
1 min read
How Manufacturers Can Forge a Winning Relationship with Their Distributors
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%286%29.png)
18 min read
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%285%29-1.png)
12 min read
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%284%29-1.png)
24 min read
The Future with HubSpot - New AI CRM and Generative Writing Tools
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%282%29-1.png)
20 min read
Cultivating Connections Through Regional Technology Councils
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
How to successfully approach networking events and what your local technology council can do for you.
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%281%29-1.png)
17 min read
Generative AI for Marketing - Maintaining Trust and Building an AI Policy
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered-1.png)
26 min read
Creating Your Manufacturing Marketing Foundation
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%289%29.png)
23 min read
SEO Series | Taking a Conversion-Focused Approach to SEO
![Picture of Erin Moore](https://www.trewmarketing.com/hs-fs/hubfs/Erin%20Square%20headshot_small.jpg?width=30&name=Erin%20Square%20headshot_small.jpg)
Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%288%29.png)
22 min read
SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI
![Picture of Erin Moore](https://www.trewmarketing.com/hs-fs/hubfs/Erin%20Square%20headshot_small.jpg?width=30&name=Erin%20Square%20headshot_small.jpg)
Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%283%29.png)
19 min read
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%281%29.png)
19 min read
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.
![](https://www.trewmarketing.com/hubfs/AI%20for%20Content%20Dev.png)
21 min read
Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Can AI tools help to develop content targeted to engineers and technical buyers?
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2849%29.png)
18 min read
Why Does Keysight Have a Resident Geek?
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn how Keysight connects with engineers through owned and external communities.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2843%29.png)
16 min read
Lasso Your Content Chaos
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn how to take a strategic and proactive approach to content planning.
![](https://165060.fs1.hubspotusercontent-na1.net/hubfs/165060/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2838%29.png)
11 min read
The Scrappy Solo Tech Marketer
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2837%29.png)
21 min read
Video Marketing with Friends in Manufacturing
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2823%29.png)
21 min read
Evolve Your Google Adwords Strategy with Glenn Schmelzle
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?
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15 min read
Context Matters: Writing for Engineers with Adam Kimmel
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.