Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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Content Marketing

Evolve Your Google Adwords Strategy with Glenn Schmelzle

The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?

Context Matters: Writing for Engineers with Adam Kimmel

Understanding the context of why and who makes all the difference when writing for engineers and...

2021 Wrap Up and Look Ahead to 2022

Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all...

Media Miniseries | Successfully Pitching Media with Lisa Peterson

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Using Newswires in Your Media Strategy

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Connecting Via Online Communities

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Match Marketing Goals to Advertising Products

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Advertising for Technical B2B Companies

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Engaging Technical Editors with Gary Lerude

In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts...

INBOUND 2021 Recap with Julia Fellows

Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.