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- Content Planning
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- Content Programs

 

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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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Content Marketing

1 min read

The Importance of Online Reputation Management for Industrial Companies

Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...

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1 min read

Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba

Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.

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1 min read

A Quick Recap of the 2024 Industrial Marketing Summit

After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.

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1 min read

Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper

Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...

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1 min read

Building A Strong Personal Brand with Chris Luecke

Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...

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1 min read

What Marketing Metrics You Should be Tracking in 2024

So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...

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1 min read

How to Increase Organic Traffic and Improve Domain Authority with a Content Audit

January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...

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1 min read

2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024

We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...

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1 min read

Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand

The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...

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How European Engineers Seek Information and Make Technical Buying Decisions

1 min read

How European Engineers Seek Information and Make Technical Buying Decisions

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...

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1 min read

Become a Better Technical Writer with the Content Writing, Engineered Course

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....

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The Keys to Successful Sales Enablement with Pam Didner

A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...

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1 min read

Staying Top-of-Mind During the Technical Buyer’s Journey

Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...

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1 min read

How Manufacturers Can Forge a Winning Relationship with Their Distributors

Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...

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18 min read

The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump

We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...

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12 min read

How to Tackle a Manufacturing Website Redesign as a Solo Marketer

Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.

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24 min read

The Future with HubSpot - New AI CRM and Generative Writing Tools

New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.

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20 min read

Cultivating Connections Through Regional Technology Councils

How to successfully approach networking events and what your local technology council can do for you.

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17 min read

Generative AI for Marketing - Maintaining Trust and Building an AI Policy

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.

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26 min read

Creating Your Manufacturing Marketing Foundation

Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...

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23 min read

SEO Series | Taking a Conversion-Focused Approach to SEO

Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and...

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22 min read

SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI

Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how...

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19 min read

Generative AI Update - News, Tools, Prompting, Crafting A Company Policy

Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...

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19 min read

Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer

Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.

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21 min read

Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown

Can AI tools help to develop content targeted to engineers and technical buyers?

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18 min read

Why Does Keysight Have a Resident Geek?

Learn how Keysight connects with engineers through owned and external communities.

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16 min read

Lasso Your Content Chaos

Learn how to take a strategic and proactive approach to content planning.

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11 min read

The Scrappy Solo Tech Marketer

Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.

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21 min read

Video Marketing with Friends in Manufacturing

Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.

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21 min read

Evolve Your Google Adwords Strategy with Glenn Schmelzle

The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?

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15 min read

Context Matters: Writing for Engineers with Adam Kimmel

Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.

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2 min read

2021 Wrap Up and Look Ahead to 2022

Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season.

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16 min read

Media Miniseries | Successfully Pitching Media with Lisa Peterson

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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17 min read

Media Miniseries | Using Newswires in Your Media Strategy

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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13 min read

Media Miniseries | Connecting Via Online Communities

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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19 min read

Media Miniseries | Match Marketing Goals to Advertising Products

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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24 min read

Media Miniseries | Advertising for Technical B2B Companies

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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21 min read

Media Miniseries | Engaging Technical Editors with Gary Lerude

In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade...

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12 min read

INBOUND 2021 Recap with Julia Fellows

Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.

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18 min read

Overcoming Imposter Syndrome in Technical Marketing

As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the...

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15 min read

Engineer Transformed to Marketer with Chad Pasho

What does it take to ramp up and keep up with the ever-changing world of marketing, and why does this engineer think content marketing is key to...

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18 min read

Serving Industrial Heroes via Content Marketing

With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them...

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21 min read

LinkedIn | New Features & Key Takeaways with Julia Fellows

Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform.

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21 min read

LinkedIn | High-Performing Campaigns with Erin Moore

A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the...

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19 min read

LinkedIn | Boost Your Ad Performance with AJ Wilcox

LinkedIn provides a powerful-but-pricy platform for reaching technical buyers, so it pays to take time to plan your ad and measure performance early...

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25 min read

LinkedIn | Don't Be Boring with John Espirian

How can you improve your reach and engagement on LinkedIn? It all starts with your content.

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3 min read

LinkedIn | Introducing the March LinkedIn Madness Miniseries

Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper...

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26 min read

Deconstructing the Technical Writing Process with Morgan Norris

Take your technical content from basic and bland to compelling and memorable following a proven writing process.

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Content Marketing, Engineered Episode 43 With Bryan Fittin

20 min read

Video Shouldn't Be This Complicated with Bryan Fittin

Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.

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