Why Does Keysight Have a Resident Geek?
Learn how Keysight connects with engineers through owned and external communities.
On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.
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Learn how Keysight connects with engineers through owned and external communities.
Learn how to take a strategic and proactive approach to content planning.
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