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      Content Marketing, Engineered Podcast


      If you are a marketer in a technical company, this podcast is for you.

      On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


      Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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      Posts about

      Content Marketing

      SEO Series | Taking a Conversion-Focused Approach to SEO

      Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience...

      SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI

      Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth...

      Generative AI Update - News, Tools, Prompting, Crafting A Company Policy

      Hear the latest updates on generative AI for marketing, including tools we're kicking around,...

      Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer

      Learn how a leading optics manufacturer uses daily videos and other content marketing tools to...

      Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown

      Can AI tools help to develop content targeted to engineers and technical buyers? 

      Why Does Keysight Have a Resident Geek?

      Learn how Keysight connects with engineers through owned and external communities.

      Lasso Your Content Chaos

      Learn how to take a strategic and proactive approach to content planning.

      The Scrappy Solo Tech Marketer

      Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo...

      Video Marketing with Friends in Manufacturing

      Learn how a machine tools company uses video and podcasting paired with co-marketing and an...