Content Marketing
1 min read
Navigating Industrial Marketing Challenges in a Shifting Economy
Wendy Covey: 4/17/25 10:00 AM
Feeling a little uncertain in today’s economic climate? As the macroeconomic landscape continues to shift, marketers are being asked to do more...
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A Sales Leader’s Perspective on Content that Earns Engineers’ Trust
Wendy Covey: 4/3/25 10:00 AM
When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers, you need more than a few cold...
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Leveraging First Party Data in a Cookieless Marketing Landscape
Wendy Covey: 3/20/25 10:00 AM
This week, we dive into how industrial marketers should be leveraging first-party data, Google Ads, and contextual targeting to drive smarter,...
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Recapping the 2025 Industrial Marketing Summit
Wendy Covey: 3/6/25 9:30 AM
We are fresh off the heels of the annual Industrial Marketing Summit! This year's summit provided technical and industrial marketers invaluable...
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Could Amazon be the Industrial Sales Channel You're Missing?
Wendy Covey: 2/20/25 10:00 AM
Could Amazon really be the industrial sales channel you're missing? I talk to an Amazon account management firm that works with manufacturers to get...
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Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
Wendy Covey: 2/13/25 10:00 AM
If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train...
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How to Optimize for Bottom-of-Funnel, Revenue-Generating Content
Wendy Covey: 1/30/25 10:00 AM
Do you know which website page is your "money page"? This week, I talk to Mark Manual who shares how marketers can and should optimize the content...
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From Burnout to Buy-In: Practical Tips for Managing Change in Marketing
Wendy Covey: 1/16/25 10:00 AM
Are you finalizing your 2025 marketing plans? This episode will help you take a look at which of your initiatives could be disruptive to your team if...
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The Power of Qualitative Research to Level Up Your Brand
Wendy Covey: 12/12/24 10:00 AM
Learn from David Schneer, CEO of Merrill Research, about the transformative role of qualitative research, body language, and AI in shaping brand...
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The State of AI: Chatbots, Reasoning Models, and Agents
Wendy Covey: 12/6/24 2:18 PM
Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the...
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Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape
Wendy Covey: 11/21/24 10:00 AM
Can you believe it's already time to plan for 2025? Lee Chapman and I reflect on everything that changed in the world of marketing in 2024 and how...
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Getting Personal: When Authenticity is a Winning Sales Strategy
Wendy Covey: 11/14/24 11:06 AM
Scroll through Rob Brunson's LinkedIn profile and you'll see a variety of personal and professional posts - from memes to personal and emotional...
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Marketing Insights from Gardner's Industrial Buying Influence Report
Wendy Covey: 11/7/24 10:00 AM
As industrial marketers, we are obsessed with the technical buyer - how they're researching new solutions, how they're creating their shortlist of...
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Lessons Learned from Content Marketing World 2024
Wendy Covey: 10/31/24 10:00 AM
The TREW Crew is fresh back from sunny San Diego, and we're diving deep into their experience at Content Marketing World. Hear our lessons learned...
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Find Your People at the Industrial Marketing Summit
Wendy Covey: 10/24/24 10:00 AM
Calling all industrial marketers! The Industrial Marketing Summit is BACK! On this week's episode, we're sharing all the details on what to expect...
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Breaking Into New Markets: Prototyping, Messaging, and Managing Risk
Wendy Covey: 10/17/24 10:00 AM
Deciding to enter a new market is no easy task. The decision comes with a lot of risk and requires market research, internal and external...
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How to Leverage Clean Data and AI for Effective Email Marketing
Wendy Covey: 10/10/24 10:00 AM
Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should...
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Sales vs. Marketing: How to Bridge the Divide
Wendy Covey: 10/3/24 10:00 AM
How can we navigate the "family feud" between sales and marketing so we all succeed? Mark Hunter, The Sales Hunter, is on the show to talk about the...
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The Eight Pillars of ROI-Driven Marketing for Manufacturers
Wendy Covey: 9/26/24 10:30 AM
Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all...
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AI Strategies and Tools for Industrial Marketers
Wendy Covey: 9/19/24 10:30 AM
Buckle Up - AI is here and if you're not keeping up, it could be detrimental to your career as a marketer. Fresh back from MAICON, TREW Crewer...
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Building a Career Marketing for B2B Startups
Wendy Covey: 9/12/24 10:00 AM
Curious about the fast-paced world of B2B tech startups? In this episode, fractional CMO Mary Anne Gunn shares her experiences navigating the...
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Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement
Wendy Covey: 9/5/24 10:30 AM
If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing...
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What to Expect at the Marketing AI Conference (MAICON) 2024
Wendy Covey: 8/22/24 10:30 AM
Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you...
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How We're Using AI Tools for Content Marketing
Wendy Covey: 8/8/24 10:20 AM
Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT...
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SEO Series: Is Inbound Marketing Still Working?
Wendy Covey: 8/1/24 10:08 AM
Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate...
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SEO Series: What the Heck is Going on at Google?!
Wendy Covey: 7/25/24 10:15 AM
Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...
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How B2B PR Should Fit into Your Integrated Marketing Strategy
Wendy Covey: 7/18/24 10:30 AM
Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR...
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The Secrets to Growth for System Integrators with Jack Barber
Wendy Covey: 7/11/24 12:04 PM
Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to...
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Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Wendy Covey: 6/27/24 10:30 AM
This week we welcome a TREW Crew alum to the podcast! Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really...
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How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS
Wendy Covey: 6/20/24 10:30 AM
Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand...
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Navigating Data and Content in the Era of Generative AI with Christopher Penn
Wendy Covey: 6/13/24 10:30 AM
It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a...
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Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
Wendy Covey: 6/6/24 10:30 AM
Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry...
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Email Marketing Myths Debunked: What Really Works in 2024
Wendy Covey: 5/30/24 10:30 AM
Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights...
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Trade Show Marketing Strategies from Automate 2024
Wendy Covey: 5/16/24 10:30 AM
In this episode, I am joined by fellow TREW Crewers fresh off of the expo floor of Automate 2024 in Chicago. We discuss the impressive marketing...
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Navigating Modern Manufacturing: AI, Recruitment, and Marketing
Wendy Covey: 5/9/24 10:30 AM
At the Manufacturers Alliance, Kristin Graybill has a bird's-eye view across hundreds of manufacturers in the US - how they operate, how the recruit,...
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A Masterclass in Rebranding and Authenticity with Gray Solutions
Wendy Covey: 5/2/24 10:30 AM
Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.
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How to Add Value-Driven Videos to Your Content Marketing Mix
Wendy Covey: 4/25/24 10:30 AM
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...
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What We've Learned from Google's Search Generative Experience (SGE)
Wendy Covey: 4/18/24 10:30 AM
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...
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Strategies Technical Marketers Can Borrow from the B2C Playbook
Wendy Covey: 4/12/24 12:35 PM
Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...
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How EETech is Helping Technical Brands Build Community and Add Self-Service UX
Wendy Covey: 3/28/24 10:30 AM
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...
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The Power of Developing a Personal Brand in an Industrial Sales Role
Wendy Covey: 3/21/24 10:10 AM
As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...
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Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Wendy Covey: 3/14/24 10:00 AM
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...
1 min read
Why Successful Technical Companies Rely on Content Marketing
Wendy Covey: 3/7/24 10:00 AM
Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...
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The Importance of Online Reputation Management for Industrial Companies
Wendy Covey: 2/22/24 10:00 AM
Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...
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Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Wendy Covey: 2/15/24 10:00 AM
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.
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A Quick Recap of the 2024 Industrial Marketing Summit
Wendy Covey: 2/9/24 10:00 AM
After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.
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Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Wendy Covey: 1/25/24 10:00 AM
Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...
1 min read
Building A Strong Personal Brand with Chris Luecke
Wendy Covey: 1/18/24 10:00 AM
Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...
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What Marketing Metrics You Should be Tracking in 2024
Wendy Covey: 1/11/24 10:00 AM
So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...