SERVICES
Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits
Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing
Content Marketing
- Content Planning
- Content Development
- Content Programs
Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization
Sales Enablement
- Sales Enablement Strategy
- ABM Strategy
- Thought Leadership Content
Website Services
- Website Strategy
- Technical Web Content
- Corporate Web Pages
Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
Subscribe for the Latest Updates
Content Marketing (2)
25 min read
LinkedIn | Don't Be Boring with John Espirian
How can you improve your reach and engagement on LinkedIn? It all starts with your content.
3 min read
LinkedIn | Introducing the March LinkedIn Madness Miniseries
Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper...
26 min read
Deconstructing the Technical Writing Process with Morgan Norris
Take your technical content from basic and bland to compelling and memorable following a proven writing process.
20 min read
Video Shouldn't Be This Complicated with Bryan Fittin
Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.
6 min read
2020 Wrap Up and Look Ahead to 2021
Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and what's in store in 2021.
11 min read
Survival Tips for the Solo Marketer
Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay...
1 min read
Two-Step Content Approach Grows Consulting Business
Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content.
1 min read
Establishing a Community with James Mulvany
A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow community membership from zero to 3,000 in 3 months.
1 min read
Niche Content Marketing in Metalworking with Nick Goellner
Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the...
1 min read
No Excuses Approach to Industrial Videos & Podcasts
Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this...
1 min read
The Ins and Outs of B2B Podcasting with Alban Brooke
If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...
26 min read
What Makes a Purchasing Agent Tick?
A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...
1 min read
Getting Started with Content Marketing
Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...
1 min read
Be a Better Technical Content Writer with Lance Looper
Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME...
1 min read
Engage Potential Buyers with Webinars
Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get...
1 min read
Create High-Performing Technical Content with Peter Matthews
Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...
1 min read
The Writer's SEO Toolbox with Tom Gerencer
Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.
1 min read
How To Create CAD Content for Industrial Manufacturers
Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...