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Content Marketing
- Content Planning
- Content Development
- Content Programs

 

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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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Content Marketing (2)

25 min read

LinkedIn | Don't Be Boring with John Espirian

How can you improve your reach and engagement on LinkedIn? It all starts with your content.

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3 min read

LinkedIn | Introducing the March LinkedIn Madness Miniseries

Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper...

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26 min read

Deconstructing the Technical Writing Process with Morgan Norris

Take your technical content from basic and bland to compelling and memorable following a proven writing process.

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Content Marketing, Engineered Episode 43 With Bryan Fittin

20 min read

Video Shouldn't Be This Complicated with Bryan Fittin

Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.

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6 min read

2020 Wrap Up and Look Ahead to 2021

Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and what's in store in 2021.

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11 min read

Survival Tips for the Solo Marketer

Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay...

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1 min read

Two-Step Content Approach Grows Consulting Business

Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content.

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1 min read

Establishing a Community with James Mulvany

A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow community membership from zero to 3,000 in 3 months.

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1 min read

Niche Content Marketing in Metalworking with Nick Goellner

Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the...

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1 min read

No Excuses Approach to Industrial Videos & Podcasts

Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this...

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1 min read

The Ins and Outs of B2B Podcasting with Alban Brooke

If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...

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26 min read

What Makes a Purchasing Agent Tick?

A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...

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1 min read

Getting Started with Content Marketing

Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...

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1 min read

Be a Better Technical Content Writer with Lance Looper

Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME...

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1 min read

Engage Potential Buyers with Webinars

Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get...

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1 min read

Create High-Performing Technical Content with Peter Matthews

Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...

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1 min read

The Writer's SEO Toolbox with Tom Gerencer

Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.

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1 min read

How To Create CAD Content for Industrial Manufacturers

Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...

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