Wendy Covey
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.
Mavens of Manufacturing were a Media Sponsor for this year's Industrial Marketing Summit. Behind the brand is the very talented and champion for Manufacturing - Meaghan Ziemba. Meaghan is the owner of Z-Ink Solutions, a technical copywriting and editing service. On this episode, Meaghan and I discuss the skill development and hiring issues the manufacturing industry is facing, what benefit marketing has to correct some branding issues in the industry, and the important role of the technical writer.
We also discuss the upcoming Manufacturing Ally Rally, taking place June 20th in Cleveland, Ohio. This full day event will host panels from experts across disciplines in manufacturing to help unite manufacturers as allies to their communities.
Resources
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.