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1 min read

How to Turn the Knowledge of Your SMEs into Exceptional Content

Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years' experience, she shares how she does it.


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She is a star writer that produces amazing content and all her clients love her and love working with her...we were thrilled to have our very own Jamie Tokarz on the podcast this week! Jamie is a Content Strategist and has helped TREW clients produce exceptional content using their own Service Matter Experts (SMEs) for more than eight years. 

We invited Jamie to teach us how to get the most out of SMEs' very valuable time by hosting efficient sourcing sessions and how to take what we gathered from those sessions and turn it into content that converts.

Jamie shares:

  • How to prep for SME sourcing sessions
  • How to set expectations for SMEs who aren't in marketing
  • How to us AI tools to prepare and supplement SME knowledge
  • How to create an efficient review process


Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.