Wendy Covey
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn the best types of videos to add to your content marketing mix.
Jeff Long is the owner of True Focus Media, a video and web development agency for industrial manufacturers. Jeff has more than 20 years of experience in creating video content for industrial companies. Over the years, Jeff has seen the role of video evolve in marketing, and today, it's more important than ever to include video in your content marketing strategy.
We discuss the types of videos to create besides the traditional corporate promotional overview video. Videos such as thought leadership pieces, answering frequently asked questions, and product demos are great ways to share valuable content with your audience. Jeff shares his tips for preparing a video spokesperson and emphasizes the value of authenticity in video content. We share advice on creating a content roadmap and effectively distributing video content, as well as tools that can make producing video content easier.
Key Takeaways
- Consider adding video to your content marketing strategy
- Use video to showcase expertise and provide value
- Prepare spokespersons for video by encouraging them to teach rather than sell
- Create a content roadmap to plan topics and speakers for your video content
- Authenticity and human connection are important for building trust through video
Resources
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.