Wendy Covey
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better known as the 'Reddit for Engineers."
EETech is dedicated to serving up the most important content for today's engineers. Today, I'm lucky to have David Blaza, Global Sales Director and Terra Gledhill, Director of Research & Marketing on the podcast to talk about their wealth of experience working with highly technical brands to make the most impact when reaching engineers and technical buyers.
We discuss all the different online communities EETech has built to be the "Reddit for engineers" including All About Circuits, Control Automation, and EE Power, among many others. We also go deep into the findings of EETech's Annual Engineering Insights Report and why self-service on your website is one of the most important features you need to close the deal with engineers.
Resources
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.