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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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Marketing Strategy

12 min read

Research Series | 2023 CMI Manufacturing Content Marketing Report

Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.

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27 min read

Research Series | 2023 State of Marketing to Engineers

Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.

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14 min read

GA4 is Here...It's Time to Bid UA Farewell Forever

Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.

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7 min read

Trends at TREW Marketing

Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients.

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33 min read

2022 Fall Marketing Conference Round-Up

Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.

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19 min read

Nimble Event Strategy in Electronics

With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.

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12 min read

Maximizing Membership in an Industry Association

Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website...

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28 min read

ABM Readiness, Measurement, and Winning Tactics

Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs.

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14 min read

A Technical Leader's Inbound Marketing Journey with Matt Eurich

Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?

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10 min read

CMI Manufacturing Marketing Research Report with Lisa Beets

Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

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15 min read

2022 State of Marketing to Engineers Research Highlights

The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a...

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18 min read

Your 2022 Marketing Planning Guide, Jennifer Dawkins

Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

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27 min read

Digital Customer Engagement Maturity Model with Richard Barnett

How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long...

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1 min read

Takeaways from 346 Marketing & Sales Books

What recurring themes are found in 346 marketing and sales books?

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15 min read

Shifting to Inbound Marketing in Acoustic Engineering

Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic...

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20 min read

LinkedIn | Stop the Sales Noise with Susan Tatum

More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up...

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Content Marketing, Engineered Episode 45 With Jenn Corcoran

22 min read

2021 State of Marketing to Engineers Research Highlights

Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their...

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1 min read

Why Product Launches Fail With Sean Sheppard

When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange...

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Content Marketing, Engineered Episode 38 With Paul Roetzer

1 min read

AI-Powered Marketing with Paul Roetzer

Learn why AI-powered marketing technology, not a marketing professional, might be your best next hire.

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1 min read

Why Business Strategy is Key to Effective Marketing

Without a solid business strategy and plan, marketing is dead in the water.

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1 min read

Building an Audience With Josh Tapp

When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified...

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1 min read

The Power of Co-Marketing with Chris McLaughlin

Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get...

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1 min read

Should You Add Retargeting to Your Marketing Plan?

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...

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1 min read

Educating Industrial Millennial Buyers with David Caron

Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...

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1 min read

Top 5 Marketing Investments for System Integrators

System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...

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2 min read

The Annuity of Inbound Marketing with JD Sherman

Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...

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1 min read

Why Video Should be a Top B2B Marketing Investment

Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...

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Content Marketing Engineered Episode 6 With Wendy Covey

1 min read

Should I Measure This with Tim Wilson

With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...

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1 min read

Making the Move to Inbound Marketing with Ken Wolcott

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...

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1 min read

Critical Insights to 2020 Industrial Marketing with Amber Cooleen

How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?

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