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- Brand Positioning and Messaging
- Targeted Messaging
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- Content Planning
- Content Development
- Content Programs
Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization
Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
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Marketing Strategy
![Building Communities and Adding Self-Service to Your Website](https://www.trewmarketing.com/hubfs/EP%20153%20EETech.png)
1 min read
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...
![](https://www.trewmarketing.com/hubfs/EP%20152%20Morgan%20Norris.png)
1 min read
The Power of Developing a Personal Brand in an Industrial Sales Role
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...
![](https://www.trewmarketing.com/hubfs/2024%20Video%20Thumbnail%20and%20Feature%20Image%20%281%29.png)
1 min read
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%287%29.png)
12 min read
Research Series | 2023 CMI Manufacturing Content Marketing Report
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%285%29.png)
27 min read
Research Series | 2023 State of Marketing to Engineers
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.
![](https://www.trewmarketing.com/hubfs/Why%20You%20Should%20Listen%20to%20%20Content%20Marketing%2c%20Engineered%20%282%29.png)
14 min read
GA4 is Here...It's Time to Bid UA Farewell Forever
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2848%29.png)
7 min read
Trends at TREW Marketing
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2847%29.png)
33 min read
2022 Fall Marketing Conference Round-Up
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2840%29.png)
19 min read
Nimble Event Strategy in Electronics
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.
![](https://165060.fs1.hubspotusercontent-na1.net/hubfs/165060/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2839%29.png)
12 min read
Maximizing Membership in an Industry Association
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website...
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2826%29.png)
28 min read
ABM Readiness, Measurement, and Winning Tactics
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2825%29.png)
14 min read
A Technical Leader's Inbound Marketing Journey with Matt Eurich
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2821%29.png)
10 min read
CMI Manufacturing Marketing Research Report with Lisa Beets
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2819%29.png)
15 min read
2022 State of Marketing to Engineers Research Highlights
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a...
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2814%29.png)
18 min read
Your 2022 Marketing Planning Guide, Jennifer Dawkins
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2810%29.png)
27 min read
Digital Customer Engagement Maturity Model with Richard Barnett
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long...
![](https://www.trewmarketing.com/hubfs/Douglas%20Burdett%20episode%20thumbnail.png)
1 min read
Takeaways from 346 Marketing & Sales Books
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
What recurring themes are found in 346 marketing and sales books?
![](https://www.trewmarketing.com/hubfs/2021%20CME%20Podcast%20Season%202%20Graphic%20%282%29.png)
15 min read
Shifting to Inbound Marketing in Acoustic Engineering
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic...
![](https://www.trewmarketing.com/hubfs/2021%20CME%20Podcast%20Season%202%20Graphic%20%286%29-png.png)
20 min read
LinkedIn | Stop the Sales Noise with Susan Tatum
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up...
![Content Marketing, Engineered Episode 45 With Jenn Corcoran](https://www.trewmarketing.com/hubfs/Podcast/Podcast%20Social%20Images/Copy%20of%20Official%20CME%20Podcast%20Featured%20Graphic%20%2819%29-png.png)
22 min read
2021 State of Marketing to Engineers Research Highlights
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their...
![](https://www.trewmarketing.com/hubfs/Copy%20of%20Official%20CME%20Podcast%20Featured%20Graphic%20%2810%29.png)
1 min read
Why Product Launches Fail With Sean Sheppard
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange...
![Content Marketing, Engineered Episode 38 With Paul Roetzer](https://www.trewmarketing.com/hubfs/Copy%20of%20Official%20CME%20Podcast%20Featured%20Graphic%20%288%29-png.png)
1 min read
AI-Powered Marketing with Paul Roetzer
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Learn why AI-powered marketing technology, not a marketing professional, might be your best next hire.
![](https://www.trewmarketing.com/hubfs/Official%20CME%20Podcast%20Featured%20Graphic%20%2812%29-png.png)
1 min read
Why Business Strategy is Key to Effective Marketing
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Without a solid business strategy and plan, marketing is dead in the water.
![](https://www.trewmarketing.com/hubfs/Official%20CME%20Podcast%20Featured%20Graphic%20%289%29.png)
1 min read
Building an Audience With Josh Tapp
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified...
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/Official%20CME%20Podcast%20Featured%20Graphic%20%285%29-Aug-26-2020-10-38-35-11-PM.png)
1 min read
The Power of Co-Marketing with Chris McLaughlin
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get...
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/Official%20CME%20Podcast%20Featured%20Graphic%20%283%29-2.png)
1 min read
Should You Add Retargeting to Your Marketing Plan?
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/Copy%20of%20Official%20CME%20Podcast%20Featured%20Graphic-10.png)
1 min read
Educating Industrial Millennial Buyers with David Caron
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/Copy%20of%20Official%20CME%20Podcast%20Featured%20Graphic-9.png)
1 min read
Top 5 Marketing Investments for System Integrators
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/Copy%20of%20Official%20CME%20Podcast%20Featured%20Graphic-2-1.png)
2 min read
The Annuity of Inbound Marketing with JD Sherman
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/E7-update.png)
1 min read
Why Video Should be a Top B2B Marketing Investment
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...
![Content Marketing Engineered Episode 6 With Wendy Covey](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/E6.png)
1 min read
Should I Measure This with Tim Wilson
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/E4-Making%20the%20Move%20to%20Inbound%20Marketing01.png)
1 min read
Making the Move to Inbound Marketing with Ken Wolcott
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/E2.png)
1 min read
Critical Insights to 2020 Industrial Marketing with Amber Cooleen
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?