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Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
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Marketing Strategy (2)

1 min read
Why Video Should be a Top B2B Marketing Investment

Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...

1 min read
Should I Measure This with Tim Wilson

With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...

1 min read
Making the Move to Inbound Marketing with Ken Wolcott

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...

1 min read
Critical Insights to 2020 Industrial Marketing with Amber Cooleen

How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?