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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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Marketing Strategy (2)

1 min read

Making the Move to Inbound Marketing with Ken Wolcott

Picture of Wendy Covey Wendy Covey: 2/22/20 10:00 AM

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...

Marketing Strategy
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1 min read

Critical Insights to 2020 Industrial Marketing with Amber Cooleen

Picture of Wendy Covey Wendy Covey: 2/20/20 10:00 AM

How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?

Marketing Strategy
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