Wendy Covey
How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?
Amber Cooleen, Senior Director of Marketing at IEEE GlobalSpec, drops by to share research findings she finds most (and least) surprising from the recent report released by IEEE GlobalSpec and TREW Marketing, Smart Marketing for Engineers: Critical Insight to Engage Engineers in a New Decade.
We'll cover a host of topics including the types of content engineers prefer, media preferences including the adoption of video and podcasts, and the staying power of enewsletters. She'll also talk about content preferences of the Millennial engineer, a group growing in influence and decision-making roles. We'll also debate about the role social media should play in the marketing mix for technical companies.
Amber and her family were recently featured on the popular show House Hunters! Check out the TV episode (after you listen to the podcast episode, of course).
Resources
- IEEE GlobalSpec Solutions for Marketers
- IEEE GlobalSpec Resources for Marketers
- Research Report: Smart Marketing for Engineers: Critical Insight to Engage Engineers in a New Decade
- Marketing Maven eNewsletter
- Amber on LinkedIn
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.