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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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Marketing Automation

1 min read

Moving to Google Analytics 4

Picture of Wendy Covey Wendy Covey: 5/19/22 10:00 AM

Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data.

Marketing Automation
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1 min read

Why B2B Companies are Adopting HubSpot

Picture of Wendy Covey Wendy Covey: 8/12/21 9:30 AM

If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also...

Marketing Automation
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Content Marketing, Engineered Episode 44 With Douglas Karr

29 min read

What The #*$! is Digital Transformation?

Picture of Wendy Covey Wendy Covey: 2/4/21 10:00 AM

What is digital transformation, how can it help your business, and how do you get started?

Marketing Automation
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Content Marketing, Engineered Episode 38 With Paul Roetzer

1 min read

AI-Powered Marketing with Paul Roetzer

Picture of Wendy Covey Wendy Covey: 11/12/20 10:00 AM

Learn why AI-powered marketing technology, not a marketing professional, might be your best next hire.

Marketing Strategy Marketing Automation
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