Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data.
Keith Moehring, CEO of L2 Digital, is a marketing operations guru. When Google Analytics Version 4 (GA4) first released, I'm guessing Keith was first in the proverbial line to get his hands on the Beta. It made him the perfect guest to discuss why Google rebuilt its analytics platform and walk through key differences between Universal Analytics and GA4.
One of the most exciting benefits we discussed was for content marketers. With GA4 you'll be able to measure how far someone scrolls on blog posts, long web pages, even video. This helps inform content/page length and where your call-to-action button should be placed.
Keith highly encourages marketers to add GA4 code to their site before July 1, 2022 so that they have a full year of data by July 1, 2023 -- the date that Google turns Universal Analytics off for good and everyone is on GA4. Otherwise your year-over-year data will look more like a "we used to measure X and now we measure Y but we didn't have Y last year so I don't know how we are doing" sort of thing.
During the episode he walks through which specific actions to take now, and which ones can wait until closer to that 2023 date.
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.