Wendy Covey
When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified names into your database.
Josh Tapp, Podcast Host of The Lucky Titan, is no stranger from starting things from the ground up. He has started and grown several businesses, and has helped over 500 entrepreneurs build and scale their businesses through joint venture collaborations.
When it comes to audience generation, whether capturing those first email addresses into your CRM or gaining subscribers to your social channel, it is harder to go it alone. Josh has found that the most powerful and expedient strategy is to partner with complementary companies who are targeting similar audience personas.
Through this partnership you can amplify your campaigns to a broader audience, and utilize the combined budget to stage larger initiatives. During the episode Josh provides specific examples of joint ventures.
Through his company The Lucky Titan, Josh helps companies collaborate through Mastermind groups, podcast content, consulting, and more.
Resources
- The Lucky Titan
- Josh on LinkedIn
- More on co-marketing found in Episode 28: The Power of Co-Marketing with Chris McLaughlin
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.